Analysis of Designs that Applied Clothing Functionalities Related to Bicycle Riding Conditions of Domestic and Foreign Brands

자전거 주행 상황과 관련된 의류 기능성을 적용한 국내외 브랜드의 디자인 분석

The purpose of this study is to provide essential information conducive to designing efficient cycling apparel for everyday wear. To this end, this study identified key situations that cyclists face while riding their bicycles as well as clothing functions that are necessary for each situation. Furthermore, this study also analyzed the current trends in cycling apparels and hybrid designs. In order to analyze the current trends of clothing functionality in domestic and foreign cycling apparel brands, the researchers of this study first reviewed existing literature on the functionality of cycling clothing. Then a focus group, which comprised of two experts in cycling fashion brands and fourteen consumers, was formed and in-depth interviews were conducted to identify the major conditions related to bicycle riding. Based on the results of the interview, the study, then, classified 700 images of cycling clothing from exhibitions and 1,541 images of cycling clothing that were launched by domestic and foreign fashion brands. The results of this study were as follows. First, there were three major conditions in bicycle riding: night riding, weather changes and riding convenience. Second, functionalities required for each riding condition were as follows: visibility for night riding, comfort, waterproofness and heat preservation properties for weather changes, and elasticity, protective properties and storage capacity for riding convenience. Finally, hybrid designs for each riding condition were different from general designs.