• 복식
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• 제67권3호
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• pp.1-14
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• 2017

Cycling has become a popular leisure activity, and many cycling enthusiasts have used cycling clothes as a form of expression, which often comes in wide range of colors. The study shows the importance of color in cycling clothing to meet the emotional needs of consumers. Furthermore, this study aims to provide comparative analysis between color of domestic and overseas cycling clothing brands, and color preference of Korean consumers in order to provide data, which can be used in satisfying consumers' needs for personal expression and emotional demands. Thus, the study expects to identify consumers' satisfaction for cycling clothing. The consumers were categorized by the frequency of cycling and their interest in fashion, and the following categories were made:potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement and frequent cyclists with high fashion involvement. Consumers preferred dark colors for their cycling clothing including jacket, top and pants, while 'frequent cyclists with high fashion involvement' preferred more diverse colors and tones. In the cycling clothing market, white and black were major colors, while red, orange and blue were major colors of chromatic color. In terms of shade, dark shade dominated the market. Comparing between preferred color and preferred product color, black was preferred for both, but no other colors showed such tendency. This study is based on empirical analysis and verification of color, which is the emotional element appealing to specific and segmented sports-apparel market. The study revealed that the data could be applicable to the design of future products.

• 복식
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• 제65권6호
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• pp.36-47
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• 2015

The purpose of this study is to provide essential information conducive to designing efficient cycling apparel for everyday wear. To this end, this study identified key situations that cyclists face while riding their bicycles as well as clothing functions that are necessary for each situation. Furthermore, this study also analyzed the current trends in cycling apparels and hybrid designs. In order to analyze the current trends of clothing functionality in domestic and foreign cycling apparel brands, the researchers of this study first reviewed existing literature on the functionality of cycling clothing. Then a focus group, which comprised of two experts in cycling fashion brands and fourteen consumers, was formed and in-depth interviews were conducted to identify the major conditions related to bicycle riding. Based on the results of the interview, the study, then, classified 700 images of cycling clothing from exhibitions and 1,541 images of cycling clothing that were launched by domestic and foreign fashion brands. The results of this study were as follows. First, there were three major conditions in bicycle riding: night riding, weather changes and riding convenience. Second, functionalities required for each riding condition were as follows: visibility for night riding, comfort, waterproofness and heat preservation properties for weather changes, and elasticity, protective properties and storage capacity for riding convenience. Finally, hybrid designs for each riding condition were different from general designs.

• 한국의류산업학회지
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• 제20권1호
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• pp.63-74
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• 2018

The purpose of this study is to investigate the differences in riding characteristics and helmet wearing conditions between bicycle and PMV riders so that the basis data necessary for the development of suitable helmets for each group is provided. For this purpose, riding characteristics and helmet wearing conditions of bicycle and PMV users were investigated using online survey method and then the survey results were interpreted by in-depth interview conducted for bicycle and PMV users. The online survey results showed that the PMV group showed shorter driving distance and more driving frequency than bicycle group. This short driving distance was due to the limitation of battery capacity of PMVs. Helmet wearing rate was significantly lower in PMV group than in bicycle group, which was associated with relatively low chances to drive long distance on the motorway. In the PMV group, the 'urban helmets' were mainly used, in which the appearance of helmet was priorized, but in the bicycle group, the 'road cycle helmets' were mainly used, in which the light weight or ventilation were priorized. Urban helmets caused stronger pain and more fitting problems than road cycle helmets because the head shapes of Koreans were not properly applied to the helmet design. Since the fitting problem and pain intensity were the important causes that making PMV users not wear the helmets, it is necessary to develop the urban helmets reflecting the head shapes of Koreans in order to increase the helmet wearing rate of the PMV users.