한국조리학회지 (Culinary science and hospitality research)

  • 제21권6호
  • /
  • Pages.1-13
  • /
  • 2015
  • /
  • 2466-0752(pISSN)
  • /
  • 2466-1023(eISSN)
한국조리학회 (Culinary Society of Korean Academy)
권호 표지

창업자기능감, 일가치 및 창업지원서비스가 창업의도에 미치는 영향 - 커피전문점 창업을 중심으로 -

The Influences of Entrepreneurial Self-Efficacy, Work Value, and Entrepreneurial Service on the Entrepreneurial Intention of Coffee Shop Founders

  • 구지은 (동국대학교 호텔관광경영학부) ;
  • 전병길 (동국대학교 호텔관광경영학부)
  • Koo, Ji-Eun (Dept. of Hotel & Tourism Management, Dongguk University) ;
  • Chun, Byung-Gil (Dept. of Hotel & Tourism Management, Dongguk University)
  • 투고 : 2015.08.11
  • 심사 : 2015.12.01
  • 발행 : 2015.12.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 커피전문점 예비창업자들을 대상으로 커피전문점 창업의도에 창업 자기효능감, 일가치(내재적 일가치 및 외재적 일가치) 및 창업지원서비스에 대한 유용성 지각 등이 영향을 미치는지를 확인하고자 하였다. 커피전문점 종사자 중 향후 커피전문점 창업의도가 있는 자 300명으로부터 자료를 수집하였다. 분석결과, 첫째, 커피전문점 예비창업자의 창업 자기효능감은 창업의도에 영향을 미치는 것으로 나타났다. 둘째, 커피전문점창업에 대한 일가치 지각과 창업의도와의 관계에서는 내재적 일가치만 창업의도와 통계적으로 유의한 영향관계에 있다는 것이 밝혀졌다. 이는 경제적 보수, 지위 등의 외재적인 가치요인보다 자기개발, 발전가능성, 자기만족 등 창업이란 새로운 직업이 제공하는 본질적인 가치속성들이 커피전문점을 창업하고자 하는데 더 큰 영향을 미친다는 것을 의미한다. 마지막으로, 커피전문점 예비창업자의 창업지원서비스에 대한 유용성 지각은 창업의도에 영향을 미치는 것으로 나타났다. 이러한 결과는 정부의 창업지원서비스의 중요성을 다시 한 번 일깨워 준다.

This study was performed to empirically verify how the degree of entrepreneurial self-efficacy, the degree of work value which each founder gains from starting a shop, and the degree of usefulness perception of the entrepreneurial service given by the public sector influence founder's entrepreneurial intentions. The degree of entrepreneurial self-efficacy and internal work value was found to influence entrepreneurial intentions. In addition, would-be coffee shop founders' usefulness perception of entrepreneurial service had an impact on entrepreneurial intention. The results of this study could allow a wider understaning of what factors influence entrepreneurial intentions of a coffee shop founder and the importance of governmental support(education, funding, skills, and management).

키워드

참고문헌

  1. 매일경제신문. 2012. "자영업 절반 3년 내 망하는 현실 기가 막힌다". 10월 10일 사설.
  2. 연합뉴스. 2015. "자영업은 월급쟁이의 무덤". 10월 5일자 기사.
  3. Aspen Institute (2000). Fostering entrepreneurship through training and technical assistance. Field Forum 4.
  4. Boyd N, Vozikis G (1994). The influence of selfefficacy on the development entrepreneurial intentions and actions. Entrepreneurship Theory and Practice Summer:63-77.
  5. Cox L, Mueller S, Moss S (2002). The impact of entrepreneurship education on entrepreneurial self-efficacy. International Journal of Entrepreneurship Education 1(2):286-299.
  6. Ginzberg, E (1972). Toward a theory of occupational choice: A restaurant. Vocational Guidance Quarterly 20:169-176.
  7. Hackman JR, Oldham GR (1974). Motivation through the design of work: Test of a theory. Technical report, No. 6, Department of Administrative Science Yale University.
  8. Jun SW (2009). The effect of individualities, environmental traits, and entrepreneurship education on the entrepeneurship intention. MS Thesis, Pusan National University.
  9. Kalleberg AL (1977). Work values and job rewards: A theory of job satisfaction. American Sociological Review 42:124-143. https://doi.org/10.2307/2117735
  10. Kalleberg AL, Reynolds J, Marsden PV (2003). Externalizing employment: Flexible staffing arrangements in U.S. organizations. Social Science Research 32(4):525-552. https://doi.org/10.1016/S0049-089X(03)00013-9
  11. Kim MS, Kim YG (2012). Effects of individual trait, educational, organizational factors on entrepreneurial intentions in tourism college students: The mediating effects of entrepreneurial self-efficacy. J of Foodservice Management 15(4):61-84.
  12. Ko DW, Chun BG (2002). The concept and measurement scale of job-esteem : The case of undergraduates majoring tourism studies. J of Tourism Sciences 26(3):279-297.
  13. Krueger NF, Brazeal DV (1994). Entrepreneurial potential and potential entrepreneurs. Entrepreneurship Theory and Practice 18(3):91-104.
  14. Lee HT, Jing J (2013). The effects of Chinese college student''s individual and environmental characteristics on entrepreneurial intention for distribution area. Korea Research Academy of Distribution Information 16(6):133-143.
  15. Lee JW (2000). Individual characteristics and entrepreneurial intentions. Asia Pacific J of Small Business 22(1):121-146.
  16. Lee SK, Cho CB, Chae GJ (2012). The relationship of the work career, psychological characteristic factor and entrepreneurial intention in the hotel cooks. J of Foodservice Management 15(4): 257-275.
  17. Lussier RN (1995). A startup business success advice from business owners to would-be entrepreneurs. SAM Advanced Management Journal 60(1):10-13.
  18. McGee LE, Peterson M, Mueller SL, Sequeira JM (2009). Entrepreneurial self-efficacy: Refining the measure. Entrepreneurship Theory and Practice 33(4):965-988. https://doi.org/10.1111/j.1540-6520.2009.00304.x
  19. Nord WR, Brief AP, Aeith JM, Doherty EM (1988). Work values and conduct of organizational behavior. In B. M. Staw and L. L. Cummingx(eds.), Research in Organizational Behavior 10:1-42.
  20. Oh DK (2004). Eeffect of perceived value of work on job effectiveness. The Korean Journal of Industrial and Organizational Psychology 17(3):375-399.
  21. Oh SH, Ha GS (2013). Effects on entrepreneurial intention by start-up environment and selfefficacy mediated by fear of business failure. Journal of Digital Convergence 11(8):143-157. https://doi.org/10.14400/JDPM.2013.11.11.143
  22. Park CR, Lee NJ, Lee CS (2009). Mediating effect of supporting services on the relationship between management strategies and business performance of small & micro business. J of Finance and Accounting Information 9(2):81-99.
  23. Park CY (2000). A study of satisfaction of customers to the small business development center in Korea. Asia Pacific J of Small Business 22(1):169-194.
  24. Sagie A, Elizur D, Koslowsky M (1996). Work values: A theoretical overview and a model of their effect. Journal of Organizational Behavior 17:503-514. https://doi.org/10.1002/(SICI)1099-1379(199612)17:1+<503::AID-JOB820>3.0.CO;2-Q
  25. Sandberg WR, Hofer CW (1987). Improving new venture performance: The role of strategy. industry, and the entrepreneur. Journal of Business Venturing 2(1):5-28. https://doi.org/10.1016/0883-9026(87)90016-4
  26. Shin JK, Ha GS (2013). Determinants and pattern of entrepreneurial failure. Journal of Digital Convergence 11(5):257-265. https://doi.org/10.14400/JDPM.2013.11.5.257
  27. Super DE (1970). Work Values Inventory: Manual. Houghton-Mifflin 50.
  28. Super DE (1973). The work valus inventory, In D. G. Zytowski(Ed.), Contemporary Approaches to Interest Measurement, Minneapolis: University of Minnesota Press.
  29. Wilson F, Kickul J, Marlino D (2007). Gender, entrepreneurial self-efficacy, and entrepreneurial career intentions: Implications for entrepreneurship education. Entrepreneurship Theory and Practice 31(3):387-406. https://doi.org/10.1111/j.1540-6520.2007.00179.x
  30. Yoon BS (2004). Determinants of entrepreneurial intentions: Individual characteristics and environmental factors. Korean Business Review 17(2):89-110.
  31. Yook CH, Jeon IO (2014). Effect of entrepreneur's characteristics on the intention of entrepreneruship- Focusing on the moderating effect of entrepreneurship mentoring in Korean. The Korea Contents Society 14(10):661-676. https://doi.org/10.5392/JKCA.2014.14.10.661
  32. Zhao H, Hills GE, Seibert SE (2005). The mediating role of self-efficacy in the development of entrepreneurial intentions. Journal of Applied Psychology 90(6):1265-1272. https://doi.org/10.1037/0021-9010.90.6.1265