디지털융복합연구 (Journal of Digital Convergence)

  • 제12권9호
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  • Pages.177-192
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  • 2014
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  • 2713-6434(pISSN)
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  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
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텔레매틱스 서비스 수용의도에 미치는 영향요인에 관한 연구

A Study on Influence Factors of Telematics Services Acceptance in a Domestic Market

  • 장세호 (호서대학교 벤처전문대학원 정보경영학과) ;
  • 양해술 (호서대학교 벤처전문대학원 정보경영학과)
  • Jang, Se-Ho (Department of Information Management, Graduate School of Venture, Hoseo University) ;
  • Yang, Hae-Sool (Department Of Information Management Graduate School of Venture, Hoseo University)
  • 투고 : 2014.07.12
  • 심사 : 2014.09.20
  • 발행 : 2014.09.28
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초록

텔레매틱스(Telematics)의 정의는 기술통신(Telecommunication)과 정보공학(Informatics)의 합성어로 GPS(Global Positioning System)와 무선통신을 이용하여 차량 내에서 무선 데이터 서비스인 교통정보, 생활정보, 차량원격제어, 차량관리 등 다양한 서비스를 제공하는 것을 말한다. 신기술 수용관점에서 텔레매틱스 수용에 관한 이론을 문헌연구를 통하여 고찰하였고, 이를 바탕으로 이론적 배경으로서 기술수용모델을 설정하게 되었으며, 또한 텔레매틱스 서비스 및 시장의 특성을 파악하게 되었다. 선행연구를 통하여 수용의도에 영향을 미치는 사용자측면의 용이성, 유용성 그리고 서비스 특성에 대한 타당한 변수를 파악하였고, 선행연구의 특정 항목을 참고 및 수정하여 본 연구의 측정변수로 사용하였다.

Telematics is a compound word derived from telecommunication and informatics, which provides wireless data service such as traffic information, living information, remote control, maintenance and etc. in a vehicle using GPS(Global Positioning System) and telecommunication. Telematics acceptance was investigated to analyze characteristics of telematics service and its market by using a theoretical technology acceptance model based on literature review. In this paper, valid factors, influencing telematics service acceptance, have been drawn in terms of user ease-of-use, usefulness and service characteristics. Modified measuring variables were used by referring to previous researches.

키워드

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