• 제목/요약/키워드: Telecommunication

검색결과 6,363건 처리시간 0.04초

소비자 관점의 통신시장 변화 고찰 (A Review on the Change of Telecommunication Market in Perspective of Customer)

  • 황민우;정상익
    • 한국IT서비스학회지
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    • 제7권1호
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    • pp.45-62
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    • 2008
  • This review examines the rapid growth of qualitative and quantitative of telecommunication industry for past couple of years from customer's viewpoint. Most of the telecommunication products were positioned in the market by the businesses and government's support, but the entity of telecommunication products were never interpreted from the user's viewpoint. Even though, various kinds of telecommunication services have been actively discussed by businesses, government, and IT professionals, it has not been sufficiently discussed by the marketing academia where they need to focus a lot on customer's utility. For the purpose of providing an insight of the telecommunication service marketing strategy, this study looked over old and new directions of growth, failure and evolution of services by focusing on two main pillar of communication business, which is high-speed internet and mobile phone service. Additionally, the research explains and mentions the limit and trend of the telecommunication service marketing, and the future research task that needs to be solved.

통신산업의 국민경제적 파급효과 (The Spill-over Effect of the Production and Investment of Telecommunication Service Industry)

  • 김성환;강임호
    • 디지털융복합연구
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    • 제6권2호
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    • pp.97-105
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    • 2008
  • This paper tries to measure the spill-over effect of the production and investment of telecommunication service industry (hereafter telecommunication industry), using the most recent data of 2003 input-output tables. The results are summarized as follows. First, the industries which have the biggest spill-over effect from the production of telecommunication industry is miscellaneous business service (including the sale commission of telecommunication service), other engineering services (including royalty), and business consumption. Second, the production of telecommunication industry induces more value-added, and less production, less import, and less employment than related industries such as radio and television equipment, communications and broadcasting equipment, and computer and peripheral equipment. Third, while the investment of telecommunication service amounts to 15% of its production, the effect of the investment on production, value-added, consumption, and employment reaches 70% of that of its production. The policy implication of this paper is that the telecommunication industry contributes to overall economy mainly through its investment.

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국내 이동통신 멤버십프로그램의 서비스품질과 고객만족, 고객충성도와의 관계 (A Study on the Relationship among Service Quality of Membership Programs, Customer Satisfaction, and Customer Loyalty in Korean Mobile Telecommunications)

  • 백천현;김철민;변희준
    • 경영과학
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    • 제23권1호
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    • pp.115-133
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    • 2006
  • From early 1999 years, the mobile telecommunication companies have introduced the mobile telecommunication membership program to attract more customers. However, the severe competition in the mobile telecommunication market has made the mobile telecommunication membership program to be faced with the matured mobile telecommunication market and the mobile number portability. Wain focus of this study is to find what are the core elements of service qualify of the mobile telecommunication membership program. To achieve research objective, we conceptualized the service quality of mobile telecommunication membership program. We also derived hypotheses regarding the relationships between service quality of the program, customer satisfaction, and customer loyalty and examined it by using the empirical research methodology. We suggest new marketing strategies of the mobile telecommunication membership program which can be applied to improve the corporate competitiveness.

지역정보통신망의 개선방안에 관한 연구 -부산.경남지역을 중심으로- (A Study on Improvement for Local Telecommunication Network -A case of Pusan & Kyungnam Province-)

  • 박민수;김광현;김기문
    • 한국항해학회지
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    • 제20권4호
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    • pp.111-128
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    • 1996
  • This paper is focused on the desirable improvement schemes of the local network of information and telecommunication network. In this study, we examined whether polices of information and telecommunication of government have been carried out a desirable programme to meet the public interest, found out several problems in the these policies. Such problems as follows : (1) a system of local information & telecommunication is developing by a Model of Top-Down. In the present management system, an interest of the public of local society about the local telecommunication network is a much lower level, (2) there is no general controlling roll of the local information & telecommunication, (3) there is no service controlling system of local telecommuni-cation, and (4) there is no organic coordinating system of inter-departments in the central government level. In order to resolve these problems, this study suggests a few desirable sxhemes for the local telecommunication : (1) an establishment of middle-long range planning for the integrated future network of info-telecommunication, (2) an organizing of telecommunication network being suitable for the local characteristics toward B-ISDN.

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통신서비스 품질을 고려한 신규 통신서비스 가입 시기에 대한 연구 (Optimal 3G Telecommunication Service Switching Time Considering Telecommunication Quality of Service)

  • 이종용;최강화;김수욱
    • 품질경영학회지
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    • 제36권3호
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    • pp.76-86
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    • 2008
  • This paper examines when a consumer in existent telecommunication 2G applies to new telecommunication service 3G from the viewpoint of an option pricing theory. To improve telecommunication quality of service, the consumer applies to 3G. The application means an exchange of 2G for 3G with extra costs such as searching and conversion costs. Since the option to exchange is a right that the consumer can exercise or not, application to 3G is deemed an exercise of the option to exchange at most suitable value of the option. The timing to exercise the option depends on the extra costs and the additional communication benefit from new telecommunication quality of service. These affect an optimal timing to apply to 3G. The optimal applying or switching timing to 3G is when an economic value of the option to exchange is equal to an economic value of the extra costs plus the additional telecommunication quality from new telecommunication service. The option analysis used in this paper is applicable to various industries.

계층분석기법을 이용한 이동통신사 선정에 관한 연구 (A Study on the Selection of the Telecommunication Company Using an Analytical Hierarchy Process)

  • 서광규
    • 대한안전경영과학회지
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    • 제9권1호
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    • pp.213-220
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    • 2007
  • This paper proposes the selection model of the telecommunication company using an analytical hierarchy process. When selecting a telecommunication company, consumers conflict the difficulty In decision-making because there are many competitive and complementary factors of telecommunication companies. To select an optimal telecommunication company, consumers need to consider a number of different quantitative and qualitative factors such as fare, various services, additional function and so on. In this study, we use the analytic hierarchy process based method for selecting the telecommunication company considering various factors to help consumers' decision-making for their benefits.

국내 이동통신 멤버십프로그램의 서비스품질과 고객만족, 고객충성도와의 관계 (Service Quality of Membership programs, Customer Satisfaction, and Customer Royalty in Korean Mobile Telecommunications)

  • 김철민;변희준;백천현
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2005년도 추계학술대회 및 정기총회
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    • pp.371-387
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    • 2005
  • From early 1999 years, the Mobile Telecommunication Companies have introduced the Mobile Telecommunication Membership Program to attract more customers. However, the severe competition in the Mobile Telecommunication market has made the Mobile Telecommunication Membership Program to be faced with the matured Mobile Telecommunication market and the Mobile Number portability. Main focus of this study is to find what are the core elements of service quality of the Mobile Telecommunication Membership Program. To achieve research objective, we conceptualized the service quality of Mobile Telecommunication Membership Program. We also derived hypotheses regarding the relationships between service quality of the program, customer satisfaction, and customer loyalty and examined it by using the empirical research methodology. We suggest new marketing strategies of the Mobile Telecommunication Membership Program which can be applied to improve the corporate competitiveness.

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