Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Influence of Display Components ＆ Customer Satisfaction for Beauty shop Customer Lifestyle

미용실 고객의 라이프스타일이 디스플레이 구성요소와 고객만족에 미치는 영향

  • Cho, Soo-Hyun (Division of Service Management, Tourism, Mokwon University) ;
  • Rhee, In-Ae (Division of Cosmetic Science, Joongbu University) ;
  • Kim, Na-Hie (Division of Hospitality & Tourism, Chungnam Provincial Cheongyang College)
  • 조수현 (목원대학교 서비스경영학부 관광경영) ;
  • 이인애 (중부대학교 화장품과학과) ;
  • 김나희 (청양도립대학 호텔관광외식과)
  • Received : 2014.01.17
  • Accepted : 2014.02.05
  • Published : 2014.02.28
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Abstract

This study is The inclination of the display element, and use a lot of beauty is being affected. As such, the display elements are important at the current time. The Influence of Display Components for Beauty shop Customer Lifestyle, the difference between customer satisfaction and beauty shop Customer Lifestyle and the Influence of Customer Satisfaction for Display Components. Effective and efficient hair salon to salon management ideas on display for customer satisfaction by providing the strategy was to provide useful information. The results of this study are as follows: First, Lighting and the overall atmosphere is one of the most influencing lifestyle factors' convenience-oriented(significance level p< 0.05). Second, Color is one of the most popular lifestyle factors that affect 'appearance-oriented'(significance level p< 0.05). Third, 'Jean Louis David' is a young progressive display of consumption inclination with beauty shop customers appeared to be suitable for(significance level p< 0.05).

본 연구에서는 미용실 이용고객의 성향은 제공되는 서비스요소와 함께 감성마케팅으로 대변되는 외적요소인 디스플레이 요소에도 많은 영향을 받고 있다 이렇듯 디스플레이 요소가 중요하게 작용하고 있는 현 시점에 미용실 고객의 라이프스타일이 디스플레이 구성요소에 어떠한 영향을 미치는 지와 미용실 고객의 라이프스타일에 따른 고객 만족 차이를 살펴보고 미용실의 디스플레이 구성요소가 고객만족에 어떠한 영향을 미칠 것인지 살펴보아 미용실 경영자에게 효율적이고 능률적인 미용실 디스플레이에 대한 아이디어를 제공함으로써 고객만족을 위한 전략을 수립하는데 유용한 정보를 제공하고자 하였다. 연구결과는 조명과 전체적인 분위기에 가장 영향을 미치는 라이프스타일 요인은 '편의지향형'이며, (p<0.05 수준)에 통계적으로 유의적인 영향을 미치는 것으로 나타났다. 색채에 가장 영향을 미치는 라이프스타일 요인은 '외모유행지향형'이며, (p<0.05 수준)에 통계적으로 유의적인 영향을 미치는 것으로 나타났다.

Keywords

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