A Study on the Brazil Logistics Environment and Benchmarking Case for Domestic Enterprises advancing into Brazil Market

국내 기업들의 브라질 진출을 위한 물류환경 분석과 사례 연구

  • Received : 2011.07.30
  • Accepted : 2011.08.23
  • Published : 2011.08.31

Abstract

The advance into the overseas markets of domestic enterprises has been increasing continuously. Brazil, for domestic companies, has been emerging as the huge potential country in the development of markets and resources. According to the reports from World Bank and Brazil government, one of the biggest difficulties of businesses in Brazil for foreign enterprises is the lack of Transportation Infrastructure and high logistics costs. However, until now, there is no professional institute and systematic DB in Korea to provide the overall information of Brazil logistics or details oriented to enterprises' needs; furthermore, enterprises have the difficulties to gather or investigation the logistics information by themselves due to the constraints of language and budget. For these reasons, with the latest data, this study reviews the overall information of Brazil logistics environment and provides the status of Brazil logistics that is necessary for enterprises to advance into Brazil market. Also, this explains the reason for why Brazil has such a high logistics cost with the objective data. In addition, this paper carried out the benchmarking case study as an example of logistics strategy and plan in Brazil. This study can contribute to serve as useful information for domestic enterprises which planning or doing business in Brazil.

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