Journal of Navigation and Port Research (한국항해항만학회지)

Korean Institute of Navigation and Port Research (한국항해항만학회)
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A Diagnosis of Strategy Execution Ability and Corresponding Measures for Korean Oceanic Shipping Companies

  • Ahn, Ki-Myung (Division of Shipping Management, Professor of Korea Maritime University) ;
  • Kim, Myung-Jae (Division of Maritime Transportation System, Mokpo Maritime University)
  • Received : 2010.08.27
  • Accepted : 2010.09.28
  • Published : 2010.09.30
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Abstract

This paper aims to diagnose the strategy execution ability and to provide corresponding measures for Korean oceanic shipping companies. The analysis method is the t-test between importance awareness and Corresponding ability for strategy execution diagnosis index(XPP). According to the diagnosed results, the strategy development is unsatisfactory because the strategy implemented does not adhere to concurrent environmental change. Moreover, the execution of the strategy is also unsatisfactory. Therefore, an evaluation shows that there is a need for a SWOT analysis using BSC, an organization structure to strengthen the strategy execution ability and the support from the market condition analysis prediction center.

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References

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