색상과 톤에 의한 향 연상 강도 평가

Degree-of-Association Judgments of Fragrances with Color Hues and Tones

  • Kim, Yu-Jin (Department of Media Image Art & Technology, Kongju National University)
  • 투고 : 2010.07.14
  • 심사 : 2010.08.19
  • 발행 : 2010.09.30

초록

색은 중요한 시각적 자극 요인으로서 향 연상과 식별에 있어 교차-양상적 영향을 미친다. 이에 본 연구는 향의 연상이 색상과 톤에 의해 체계적으로 변화하는지를 살펴봄으로써 색과 향의 교차-양상 연상 측면을 좀더 심층적으로 조사하고자 한다. 67명의 피실험자들은 33가지의 색채 자극(10가지 색상, 3가지 톤, 3가지 무채색)에 대한 4가지 전형적인 향수 유형(프레쉬, 플로럴, 오리엔탈, 우디)의 연상 정도를 각각 7점 척도로 평가 하였다. 통계 분석을 통해 4가지 향수의 연상 정도가 색채 자극의 10가지 색상에 따라 차별화된 패턴을 보이는 것을 알 수 있었다. 오리엔탈 유형을 제외한 나머지 세 가지 향에 있어서, 톤(특히, 밝기)과 향간의 교차-양상 연상관계가 체계적으로 변화하는 양상을 보였다(예를 들어, 플러럴 향과 색의 밝기는 양의 상관관계를 보임). 밝은 난색일수록 강한 플러럴향이 연상되는 반면, 우디향의 연상 정도는 낮게 나타났다. 선명하거나 밝은 한색일수록 프레쉬향이 강하게 연상되었다. 이러한 연구 결과를 통해 향수제품에 있어 시각과 후각간의 체계적인 공감각적 상호작용이 이루어짐을 확인할 수 있었다.

Color, an important visual cue, can cross-modally affect odor association and odor quality identification Here, this research investigates aspects of the cross-modal associations between color and fragrance in greater depth, delving into the topic of whether the degree-of-association of fragrances with hue and tone of colors varies systematically. For 33 color stimuli (10 hues, 3 tones, and 3 achromatic colors), 67 subjects judged the degree-of-association of four typical fragrance families (fresh, floral, oriental, and woody) on a 7-point scale. The statistical analysis showed that fragrance associations of the all families had characteristic distributions across ten hues of the color stimuli. The cross-modal relationship between color tone (especially, lightness attribute) and fragrance association appeared to be dimensional (e.g. a positive linear relationship between the floral family and the lightness). More specifically, as colors became warmer and brighter, the associated floral scents were stronger, while the woody scents was less associated. Brighter or more vivid cool colors were associated with stronger fresh scents. These findings confirm the systematic existence of synthetic interactions between vision and olfaction in perfumery.

키워드

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