• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.77-88
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• 2018

In this study, we conducted an experiment with the 219 undergraduates to find out the controlling effects of the verbal anchoring (low, high, non) in the nostalgia ads and the consumers' responses according to the product types (emotional/rational). The results suggest the higher the standards of the effects of the verbal anchoring are, the more favorably the preferences to the ads and the purchasing intention are formed regardless of the existence of the nostalgia. The following reveals that the controlling effects of the verbal anchoring in the nostalgia ads have differences between the purchasing intention and the preferences to the ads as to both the nostalgia familiarity and the product types. In the preferences to the ads in case that the standards of the effects of the verbal anchoring are low, the differences between familiarity group and non familiarity one are not noticeable but in the purchasing intention the differences between the low case and non of the standards of the effects of the verbal anchoring are a little more noticeable.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.559-572
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• 2010

Color, an important visual cue, can cross-modally affect odor association and odor quality identification Here, this research investigates aspects of the cross-modal associations between color and fragrance in greater depth, delving into the topic of whether the degree-of-association of fragrances with hue and tone of colors varies systematically. For 33 color stimuli (10 hues, 3 tones, and 3 achromatic colors), 67 subjects judged the degree-of-association of four typical fragrance families (fresh, floral, oriental, and woody) on a 7-point scale. The statistical analysis showed that fragrance associations of the all families had characteristic distributions across ten hues of the color stimuli. The cross-modal relationship between color tone (especially, lightness attribute) and fragrance association appeared to be dimensional (e.g. a positive linear relationship between the floral family and the lightness). More specifically, as colors became warmer and brighter, the associated floral scents were stronger, while the woody scents was less associated. Brighter or more vivid cool colors were associated with stronger fresh scents. These findings confirm the systematic existence of synthetic interactions between vision and olfaction in perfumery.

• Journal of the Korean Institute of Landscape Architecture
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• v.36 no.6
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• pp.55-65
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• 2009

This study examined how the construction of an environment of culture has affected economic revitalization within the four regions of Seoul. World Cup Stadium, Bookchon, Daehackro, and Seoul Forest were selected for study in consideration of the types and characteristics of cultural environments. The data were collected by questionnaire surveys, which were administered to local residents. The results found an increase in the value of real estate in Seoul Forest while the construction of a culture-based environment had a positive effect on shop sales, the provision of employment opportunities, and the generation of tourist-based income in Daehackro. Using regression analysis, the relative influence of a cultural environment on the value of real estate was greatest on the improvement of local image and the enhancement of cultural enjoyment. The results found that the enhancement of cultural enjoyment was the most prominent predictor of the provision of employment opportunities and an increase in the number of tourists.

• Journal of the Korean Applied Science and Technology
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• v.36 no.3
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• pp.700-708
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• 2019

The purpose of this study was to investigate the effect of character strengths and communication types on the interpersonal relationship satisfaction among university students and to presents basic data for helping healthy University Life. A survey was held to the university students in Seoul and Chungcheong cities from May 7 to 28, 2018. 204 copies were in the final analysis for data analysis, t-test, ANOVA, Pearson's Correlation Coefficient and Multiple regression was used. As a result, the factors of affecting on the interpersonal relationship satisfaction were followed by intellectual character strengths, emotional character strengths, communication types and the presence of a heterosexual friend. The multiple regression explanatory power was 45percent of the total changes in interpersonal satisfaction. Therefore, this study could be used as a basic for the development of communication education programs to increase interpersonal satisfaction among university students. It will also be useful as a basic data for the development of counseling programs that enhance self-awareness of character strengths.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.315-322
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• 2011

Knowledge contents acquisition has received very little attention in the study of knowledge management, unlike knowledge sharing and utilization. For an organization to generate and preserve a competitive advantage, it is vital that its knowledge contents be acquired. This study analyzes, by quantitative approach of surveys, the degree of activities of knowledge contents acquisition for the employees of a local government organization. The results show that the employees of a local government are not aggressively involved in knowledge contents acquisition activities. Lessons and implications of this study for management leadership are presented.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.35-43
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• 2016

Internal and external environment changes surrounding our society are pressing our government to solve a lot of difficult problems. These problems are more likely to be solved by a number of ministries and agencies, rather than a single ministry or agency. Thus collaboration is a necessary strategy to increase government's problem-solving skills. This study examines determinants of successful collaboration by analysing cases of local governments that solved uneasy problems covering many ministries after persistent efforts which have been controversial issues in our society. First, theoretical approach for collaboration and its matrix is examined. Second, interviews of government officers are analyzed to study collaboration cases. Finally, Strategic points of view are discussed to promote collaboration within government sectors. The results show that common goal sharing, incentives and supporting systems play important roles in inducing collaboration.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.22 no.1
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• pp.3-4
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• 1996

오늘날 화장품 산업은 역동적으로 끊임없이 변화하고 있다. 화장품은 한 사회 구성원들의 다양한 욕구, 가치관 및 생할양식에 영향을 미치며 심지어는 국가의 정치적 기후나 경제적인 상태를 나타내는 지표역할을 담당하기도 한다. 즉, 화장품 과학은 예방의학, 건강과학이라는 차원에서 뿐만 아니라 미적인 차원에서 새로운 상품개발이 진행되어갈 것이다. 지금 우리는 21세기를 향하여 1990년대의 중반기에 들어섰다. 80년대는 물질 문명의 중심으로 생활의 질의 풍요로움을 추구하였으나 90년대는 소비자 우선의 풍요로움을 향수하는 시대가 되었다. 또한 여성이 사회진출, 고령화의 급속한 진전, 고 학력화, 개인의 가치관 존중 및 많은 생활패턴의 변화가 마음의 풍요로움을 구하는 사람들이 늘어나고 물질적 의존도로 부터의 탈피가 크게 강조되고 있다. 이에 마음의 풍요로움을 창조하여 연출하는 화장품산업의 역할이 고기능성에 의한 부가가치를 높이고 마음의 풍요로움을 지원하기 위한 연구개발에 중점을 두고 진행되어 가고 있다. 화장품을 여성들의 치장이라고 하는 주체적 행위에 도움을 주는 하드웨어라고 한다면 소비자의 마음은 소프트웨어로써 소비자 입장에서 만족할 수 있는 전략을 구사하는 아이디어가 있어야 하는데 그에 상응하는 대책으로 스킨케어를 들 수 있다. 스킨케어란 병든 피부를 제외한 여러 가지 유형의 피부를 화장품과 미용기기를 이용하여 그에 맞게 예방관리 하여 건강하고 아름답게 보호 유지하는 전문 분야이다. 즉, 스킨케어는 화장품 이용을 통하여 미래의 소비자들의 다양한 비용 욕구 및 소망에 효과적으로 대응할 수 있는 소프트웨어라고 할 수 있다., 또한 스킨케어는 화장품 뿐만 아니라 신체적 접촉을 통하여 안위를 제공하는 수단으로 단순한 피부손질이라는 문제에 그치지 않고 접촉을 통해 마음과 신체의 균형을 꾀하는 생명현상의 심층과 연관되는 중요한 의미가 있다. 스킨케어는 불어로 Soin Esthetique 라고 하는데 어원을 보면 손질, 처치, 보살핌 그리고 배려를 의미한다. 지금으로부터 200년전 독일의 미학자인 Baumgarten이 미는 인간에게 만족과 쾌감을 주는 대상이며 미는 보는 사람의 마음에 있다라는 감성의 미학에서 Esthetique라는 단어를 처음 사용했다. 다시 말하면 Soim Esthetique는 인간의 마음 만족과 쾌감을 주는 배려 있는 조치로써 여성이 화장을 함으로써 외모의 조화에서 마음과 신체의 균형을 꾀하는 생명현상의 심층과 연관되는 것과 마찬가지로 에스테틱과 화장의 심리는 매우 땔래야 땔 수 없는 불과분의 밀접한 관계라 볼 수 있다.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.35-43
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• 2014

Many researchers in the knowledge management area pointed out that leadership is a important factor affected knowledge management. But, research focused on relationship between knowledge management and leadership was very rare. This study analyzes, by qualitative approach of in-depth interviews for employees and CEO of 2 rolled-rated municipalities, relationship between leadership of CEO in local government and knowledge management. The results show that participatory leadership expand opportunity of participation in decision-making of employees in local government, and enable successful knowledge management through free communication among employees. Participatory leadership is positively associated with high levels of employee knowledge management activities. Future research may want to focus on relationship between leadership and knowledge management through a quantitative approach.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.328-339
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• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.595-606
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• 2020

To find out the a Study on experiential consumption and development of the customized cosmetics on female university students in their 20s, this study conducted sampling using probability sampling from cosmetics major students in S City from September 1 to October 30, 2020. In this study, a study model was designed for a total of 30 people and studied as an Experience-Consume Experimentation. First, the result of the pre-purchase survey revealed that skincare cosmetics had the highest percentage for being selected by 30 people for "the preferred cosmetic type per the perception regarding customized cosmetics." Second, the result of the pre-purchase survey revealed that 11 people answered skincare cosmetics, 1 person answered shade cosmetics, and 2 people answered fragrance products (perfume, diffusers, etc.) for "the experience type for customized cosmetics." Third, the result of the post-purchase survey revealed that 29 people are willing to recommend the products, while 1 person is not. For the appropriateness of the price, 23 people answered yes; 7 people answered no. for the characteristics of the experience, 24 people (80%) answered that they selected ingredients according to their skin type; 9 people answered that the price is cheap considering they received 1:1 consultation; 18 people answered that they made a choice per their preferences (skin type) rather than per brands; 3 people answered that their self-esteem is stronger as if they received personal care. Therefore, customized cosmetics are expected to increase the attractiveness and purchase rate of female students in their twenties given that 'Human Touch,' genetic analysis, and 'hyper-customization technology,' which requires new development of customized cosmetics experience consumption for female college students in their 20s.