Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Analysis of Sub-Factors of Modesty-Immodesty Concepts in US and South Korean College Women

한국과 미국 여대생의 정숙성-비정숙성 개념 요인구조 분석

  • Kim, Yang-Jin (Dept. of Fashion Stylist, Sangji Youngseo College) ;
  • Michelman, Susan (Dept. of Merchandising, Apparel & Textiles, University of Kentucky) ;
  • Seock, Yoo-Kyoung (Dept. of Textiles, Merchandising & Interiors, University of Georgia) ;
  • Lee, Soo-Kyoung (Dept. of Home Economic Education, Chung-Ang University)
  • 김양진 (상지영서대학 패션스타일리스과) ;
  • ;
  • ;
  • 이수경 (중앙대학교 가정교육학과)
  • Published : 2008.06.30
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Abstract

The purpose of this research was to identify the dimensions of modesty and immodesty in dress and to examine the differences in female college students' perceptions, in various cultures, of modest and immodest clothes. The researchers selected South Korea and the United States for the cross-cultural comparison study because these two countries show distinctive cultural characteristics. This study was conducted through both qualitative and quantitative methods. According to the result of the preliminary study, 47 questions were developed. The 4 Likert type scales used in the questionnaire were written in both English and Korean. Pretests were performed simultaneously in both countries. 174 American and 208 Korean students completed the questionnaire. The data were analyzed using SPSS. According to the results of factor analysis, there were 4 factors identified for the modesty-immodesty concept, including 'Conservativeness', 'Body exposure', 'Social appropriateness', and 'Attracting attention from others'. Students answered that they liked to wear conservative and socially appropriate dress in both cultures and that they did not like to wear clothing which draws a great deal of attention to them. Cultural differences were also identified. Based on the results, American students dressed more conservatively than Korean students, while Korean students preferred to wear revealing dress. American students were more conservative and preferred modest clothing. Also Korean students were more open about their body exposure and had immodest clothing attitudes.

본 연구는 한국과 미국 여대생의 정숙성-비정숙성 개념에 대한 요인분석연구이다. 본 연구는 질적연구와 양적연구를 병행했으며 자료 수집은 2004년 2월부터 6월까지 한국과 미국의 대학에서 동시에 이루어졌다. 전문가 집단에 의해 진행된 사전조사에서 정숙성-비정숙성에 관한 심층 인터뷰와 토론내용을 녹음하여 내용분석 한 후, 본 조사를 위한 13개의 질문을 구성하였다. 58명의 미국 여대생과 36명의 한국 여대생이 수업시간 중에 질문지에 자유기술식으로 응답한 후 토론하였으며, 응답의 내용을 내용 분석하였다. 그 결과 47개의 정숙성 설문문항을 구성하였으며, 한국과 미국에서 예비조사를 거친 후 174명의 미국 여대생과 208명의 한국 여대생을 대상으로 본 조사의 자료를 수집하였다. 수집된 자료를 요인 분석한 결과 정숙성과 비정숙성의 하위개념으로 보수성, 신체노출, 사회적 적합성, 타인주목성의 4개 하위요인이 추출되었다. 각 하위요인에 대한 ANOVA분석결과, 미국 여대생이 보수성에서 더 높은 점수를, 한국 여대생은 신체노출에서 더 높은 값을 나타내어 미국 학생들은 정숙한 의복을, 한국 학생들은 비정숙한 의복을 받아들이는 경향이 과거보다 증가하고 있음을 확인할 수 있었다.

Keywords

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