한국정보시스템학회지:정보시스템연구 (The Journal of Information Systems)

  • 제17권2호
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  • Pages.27-47
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  • 2008
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  • 1229-8476(pISSN)
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  • 2733-8770(eISSN)
한국정보시스템학회 (Korea Association of Information Systems)
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인터넷 쇼핑몰 구매경험자들의 고객만족도에 영향을 미치는 요인

Factors that Influence Satisfaction of Shoppers Who have Internet Shopping Mall Experience.

  • 김성언 (대구가톨릭대학교 경영정보학과)
  • 발행 : 2008.06.30
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초록

The base of an internet shopping mall is web application system. However, this mall is a market place where selling and buying of products and services take place. Therefore, it should be considered both a commerce function and a web site design function. The commerce function and the web site design function are considered as variables that influence trust and familiarity. This trust and familiarity are considered as the main factors that influence satisfaction of shoppers of internet shopping malls. Analysis indicates that the web site design function significantly influences both trust and familiarity, but the commerce function significantly influence only familiarity negatively. Also trust and familiarity significantly influence user satisfaction.

키워드

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