• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.1
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• pp.111-121
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• 2013

The purpose of this study is to investigate the effect of interactivity on consumer's affective commitment, trust, and repurchase intention according to fashion involvement and internet familiarity. The survey was limited to the respondents over 20 years old males and females living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. The questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed using Amos 19. The results of this study were as follows: After respondents were divided into four groups including the high fashion involvement/high internet familiarity group, the high fashion involvement/low internet familiarity group, the low fashion involvement/high internet familiarity group, the low fashion involvement/low internet familiarity group, the path model was verified according to each group. All the paths except 'affective commitment ${\rightarrow}$ repurchase intention' were accepted for the high fashion involvement/high internet familiarity group. Comparing the low fashion involvement/low internet familiarity group with the low fashion involvement/high internet familiarity group, contents-people interactivity had more influence on the relationship with internet shopping mall in high internet familiarity group while people-people interactivity had more influence on the relationship with internet shopping mall in low internet familiarity group. Also 'trust' showed stronger effects on repurchase intention than 'affective commitment'.

• The Journal of Fisheries Business Administration
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• v.47 no.3
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• pp.1-14
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• 2016

The purpose of this research paper is to segment seafood market and find the factor and process that divide the segment market. Cluster analysis and in-depth interview was performed to identify meaningful segment market. The result of the research found three segment market such as seafood integration familiarity group, domestic seafood familiarity group, seafood unfamiliarity group. Seafood integration familiarity group is active consumer that consume both domestic and imported seafood at home. This group have high preference and familiarity about seafood. Seafood familiarity group purchase imported seafood for the reason that imported seafood is cheaper than domestic seafood and have similar quality level. Domestic seafood familiarity group consume mostly domestic seafood and not purchase imported seafood for the reason that imported seafood have low quality and safety. This group have high preference and familiarity about seafood. Seafood unfamiliarity group is low preference group about seafood and seldom eat at home. This study found that the main factor that divide segment market is seafood familiarity that formed by experiencing seafood in youth and seafood familiarity is main factor that determine consumption degree of seafood at home.

• Management & Information Systems Review
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• v.18
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• pp.183-199
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• 2006

This study examines this intriguing idea In the context of the E-commerce involved in inquiring and purchasing books on the internet. Survey data from 154 potential users support and offend this hypothesis. The data show that both familiarity with an internet vendor and its processes and trust in the vendor influenced the respondent's intentions to inquire about books, it is primarily people's dispositions to trust that affected their trust in the vendor. The data support the basic assumption of the study both trust and familiarity influence E-commerce. Also, the study show that both trust in a Internet vendor and familiarity with the vendor and its procedures influence two distinct aspects of I-commerce intentions in book selling sites: inquiry and purchase. The influence if familiarity and trust are strong on people's intentions to purchase. The study show that trust and familiarity are distinctly different constructs, and that trust is significantly affected by familiarity, and not only by people's disposition to trust. The research model thus shows both trust and familiarity influence behavioral intentions. In this study, familiarity was introduced primarily as an antecedent of trust, while its role in increasing I-commerce was not as emphasized as that of trust. However, the importance of familiarity might be greater: familiarity influences both purchase intentions and inquiry intentions only slightly less than trust does.

• The Journal of Information Systems
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• v.17 no.2
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• pp.27-47
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• 2008

The base of an internet shopping mall is web application system. However, this mall is a market place where selling and buying of products and services take place. Therefore, it should be considered both a commerce function and a web site design function. The commerce function and the web site design function are considered as variables that influence trust and familiarity. This trust and familiarity are considered as the main factors that influence satisfaction of shoppers of internet shopping malls. Analysis indicates that the web site design function significantly influences both trust and familiarity, but the commerce function significantly influence only familiarity negatively. Also trust and familiarity significantly influence user satisfaction.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.169-178
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• 2007

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.

• Asia Pacific Journal of Corpus Research
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• v.4 no.2
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• pp.57-74
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• 2023

Having a firm grasp of technical terms is essential for learners of Japanese for Specific Purposes (JSP). This research aims to analyze Japanese nursing care vocabulary based on objective corpus-based frequency and subjectively rated word familiarity. For this purpose, we constructed a text corpus centered on the National Examination for Certified Care Workers to extract nursing care keywords. The Log-Likelihood Ratio (LLR) was used as the statistical criterion for keyword identification, giving a list of 300 keywords as target words for a further word recognition survey. The survey involved 115 participants of whom 51 were certified care workers (CW group) and 64 were individuals from the general public (GP group). These participants rated the familiarity of the target keywords through crowdsourcing. Given the limited sample size, Bayesian linear mixed models were utilized to determine word familiarity rates. Our study conducted a comparative analysis of word familiarity between the CW group and the GP group, revealing key terms that are crucial for professionals but potentially unfamiliar to the general public. By focusing on these terms, instructors can bridge the knowledge gap more efficiently.

• Journal of The Korean Association of Information Education
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• v.10 no.3
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• pp.307-314
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• 2006

The purpose of the paper was to investigate the relationship between the social familiarity and learners' participation and performance in terms of individual performance and team performance. In addition, experimental groups were split into two groups, depending on the level of social familiarity. The result showed that the social familiarity had positive correlational relations with the learners' participation, individual performance, and team performance. Additionally the group that showed high level of social familiarity had outperformed the others that showed low level of social familiarity. Some suggestions such that the importance of instructional strategy, which increase the social familiarity in web-based team learning environment were made.

• PNF and Movement
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• v.9 no.4
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• pp.33-40
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• 2011

Purpose : The aims of this study was to identify changes mu rhythm according to familiarity with a stimulus in people with stroke. Methods : Seventeen right-handed participants were asked to observe 2 different stimulus; a non-familiarity stimulus condition (NFSC), and a familiarity stimulus condition (FSC). Electroencephalogram (EEG) signals from electrodes on the participant's scalp were recorded during action observation. The activation of the mirror neuron system was compaired between FSC and NFSC by a paired t-test. An independent t-test was used to compare the difference between right and left hemispheres for the activation of the mirror neuron system during action observation of performing a task with the right hand. Results : The result of paired t-test showed no significantly difference between NFSC and FSC in the activation of the mirror neuron system. The Result of independent t-test also showed no significantly difference in the activation of mirror neuron system between the right and left hemispheres. Conclusion : The familiarity with a stimulus had no signigicant effect on the activation of the mirror neuron system according to the familiarity and in either the right or left hemispheres in people with chronic stroke.

• Journal of Korean Society for Quality Management
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• v.31 no.2
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• pp.51-68
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• 2003

This research addresses familiarity and degree of using Internet site and trust building to affect service quality in e-commerce. We assume that the familiarity and frequency of using Internet site affect perceived service quality of customer. Also it assumes that customer's trust building intermediates their relationships. Several hypotheses are set to test these assumptions empirically. Consequently, the results show that familiarity of using Internet site affects customer's perceived service quality significantly except for tangible. Also it is found that degree of customer's trust building intermediates the relationship between familiarity of using Internet site and customer's perceived service quality significantly. For gaining good trust of customer in Internet site, we suggest that familiarity should fit into customer's needs.

• Journal of the Korean Graphic Arts Communication Society
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• v.30 no.2
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• pp.69-78
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• 2012

This research attempts to analyze how attributes of ad model influence on brand familiarity, personality, and preference among consumers. Attributes of ad model was classified into three; attractiveness, professionalism, and reliability. One hundred of consumers who lived in Daejeun City were selected as respondents for this research. The result of hypothesis I showed that attributes of ad model significantly influenced on brand familiarity. it was the result of hypothesis II that both Attractiveness and professionalism of ad model affected brand personality. It was also found that attractiveness and professionalism are significantly brand preference from the result of hypothesis III. In conclusion, findings showed that attractiveness of ad model mostly influenced on brand familiarity, personality, preference.