Multiple Cases Study on the Motivation, IT Resistance and Change Management for IT Acceptance and Diffusion: focused on Automotive Industry PLM Cases

IT수용 및 확산관련 추진동기, IT저항, 변화관리에 관한 다중사례연구: 자동차산업의 PLM적용사례 중심으로

  • 한석희 (경영대학원, 서울과학종합대학원) ;
  • 이윤철 (경영대학, 한국항공대학교)
  • Published : 2008.12.31

Abstract

Grounded in the prior literatures on acceptance and diffusion of IT and innovation in the level of organization research, 3 major constructional factors such as Motivation, IT resistance, and IT change management were investigated to suggest propositions from 15 multi-cases of PLM from 6 different companies in Automotive OEMs and suppliers, and we posited that the diffusion is continued only when motivation is stronger enough to overcome IT resistance as a fundamental finding and basis of this research on PLM acceptance and diffusion. The Motivation was found to be initiated and categorized from three different factors such as environmental factors, organizational factors, and technological factors, providing key propositions for further research: (1)The Automotive suppliers, contrary to OEM, are affected more by the demand of inter-connectivity as an environmental factor, while the other factors are similarly influencing to them, (2)The big organizations are influenced more by the champion, while the small organizations get influenced more by leader. (3)When the trend, inter-connectivity and complexity get stronger, the motivation gets more strongly influenced by the perceived benefit in the technological context. Regarding Change management we suggests IT change management is supportive to overcome IT resistance and also to enforce Motivation, and the critical mass exists differently according to the market maturity adopted, and more market matured technology has lower critical mass, implies less requirement of IT change management than less market matured technology.

IT의 기업 내 수용과 확산의 과정에서 나타나는 추진동기(motivation)와 IT저항 그리고 변화관리의 관계를 Product Lifecycle Management(PLM)를 적용하는 9개 자동차기업의 15개 의 다중사례를 기반으로 다루었다. 이를 통해서 추진동기가 IT의 조직 내 확산에 미치는 영향과 IT저항과의 역학적 관계, 그리고 이 과정에서의 변화관리의 역할과 그 중요성을 고찰하기 위한 탐색적 모델이 제안되었다. 또 추진동기에 영향을 미치는 요인으로서 (1)경쟁, 불확실성, 경향, 상호연결성과 같은 환경적요인, (2)중앙집중성, 규모, 리더, 혁신후원가 및 복잡성과 같은 조직적요인, (3)인지된용의성, 인지된유익성과 같은 기술적 요인들을 살펴보았고, 이와 관련된 주요 명제 6가지를 제안하였다. 여기서 추진동기가 IT저항을 충분히 극복할 경우에 수용 및 확산이 지속되고, 변화관리가 이 과정에서 추진동기에 정(+)의 작용을 하고, IT저항을 줄이는 방향으로 전개되는 것이 중요함이 논의되었으며, 환경요인, 조직요인 및 기술요인이 추진동기에 미치는 영향이 있음이 구체적으로 관찰되었다. 이를 통해서 IT의 조직 내 수용과 확산을 위한 요소들에 대한 정의와 그 시사점을 제시하였고, 특별히 PLM과 관련된 향후의 연구기반을 제공할 수 있었다.

Keywords

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