• Asia Pacific Journal of Business Review
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• v.6 no.1
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• pp.61-73
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• 2021

This study attempted to examine the structural relationship between the main factors that determine the intention to continue participation in yacht activities. Specifically, motivation for yacht activities was divided into achievement motivation, social motivation, escapist motivation, conspicuous motivation, and hedonic motivation, and the effect of each motivation on the satisfaction and continuous intention of yacht activities was examined. This study surveyed 338 ordinary people who were interested in yacht activities or had experience in yacht activities, and verified the main hypothesis through regression analysis. The main analysis results of this study are as follows. First, it was found that achievement motivation did not affect satisfaction. Second, it was found that social motivation had a positive (+) effect on satisfaction. Third, it was found that escapist motivation had a positive (+) effect on satisfaction. Fourth, it was found that the conspicuous motivation had a positive (+) effect on satisfaction. Fifth, it was found that hedonic motivation had a positive (+) effect on satisfaction. Sixth, it was found that the achievement motivation had a positive (+) effect on continuous intention. Seventh, it was found that social motivation did not affect continuous intention. Eighth, it was found that escapist motivation had a positive (+) effect on continuous intention. Ninth, it was found that the conspicuous motivation did not affect continuous intention. Tenth, it was found that the hedonic motivation had a positive (+) effect on continuous intention. Eleven, satisfaction was found to have a positive (+) effect on continuous intention. This study derived academic and practical implications based on the analysis results and proposed future research directions.

• Fashion & Textile Research Journal
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• v.15 no.3
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• pp.381-392
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• 2013

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

• International Journal of Advanced Culture Technology
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• v.7 no.2
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• pp.103-112
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• 2019

Online self-disclosure was hypothesized as a mediating variable, explaining the relationship between Facebook access motivation (relationship expansion, curiosity about others' life, maintenance of social connection, social pressure from others, habitual use, impression management, searching for information, and content sharing) and Facebook addiction. Data came from 407 high school students in the Busan, and Gyeongnam provinces. Structural analysis was used to specify the relations among measured construct. Facebook access motivation of curiosity about others' life, Facebook access motivation of maintenance of social connection, Facebook access motivation of social pressure from others, Facebook access motivation of habitual use, and Facebook access motivation of impression management were significant predictors of Facebook addiction. Online self-disclosure mediates between Facebook access motivation of curiosity about others' life, Facebook access motivation of social pressure from others, Facebook access motivation of searching for information & Facebook access motivation of content sharing and Facebook addiction. Viewing online self-disclosure as a mediator has important implications for social media addiction counseling practice.

• International Journal of Human Ecology
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• v.6 no.1
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• pp.29-39
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• 2005

The purpose of this study was to examine the differences of family leisure motivation and family leisure constraints between German families and Korean families, and analyze the relationship among family leisure motivation, family leisure constraints, and family strengths. The sample in this study consisted of 102 Korean two-parent families with teenagers and 147 German two-parent families with teenagers. The results were as follows: 1) family bonding motivation and rest motivation did not differ significantly between German families and Koran families while educational motivation and obligatory motivation differ significantly between the two. 2) While Korean families were more constrained to intrapersonal constraints, German families were more constrained to interpersonal constraints. 3) Educational motivation, family bonding motivation, rest motivation, interpersonal constraints, and structural constraints were found to be significantly correlated with German family strength while educational motivation, family bonding motivation, rest motivation, and interpersonal constraints were found to be significantly correlated with Korean family strength.

• International Journal of Knowledge Content Development & Technology
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• v.8 no.3
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• pp.29-40
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• 2018

This paper discussed motivation, some theories of motivation and motivation of library personnel. The most important aspect of any organization is its workforce. Motivation arouses, energizes, influences and sustains behaviour and performance of employees. Motivating factors include extrinsic factors which pertain to the conditions under which a job is performed and intrinsic motivators which contribute to job satisfaction and subsequently increase productivity. Two levels of motivation were identified in the library: the need-factor motivation and the profession-related motivation. Need-factor motivation is well-pronounced in the lower cadre of library staff such as library assistants, clerical staff, and porters who set their priority on economic needs. The profession-related motivation occurs among professionally trained librarians whose motivation hinges self-fulfillment derived from professional growth and development. Other motivating factor in the library is job design which includes job rotation, job enlargement, and job enrichment. Job design specifies the contents or methods of any job in such a way that various requirements of a job can be effectively satisfied. Adequate motivation of library employees lies with the managers because they generally control work distribution, freedom and autonomy, work challenge Remove, staff development and training, and advancement opportunities. The managers are urged to create enabling environment to ensure improved commitment, satisfaction, and productivity of employees in the library.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.197-207
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of closed type SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of closed type SNS. According to the results, relationship motivation and work motivation were found to be significantly related to the satisfaction. But other motivation factors(information motivation, pleasure/entertainment motivation, self-expression motivation) are not significantly related to the satisfaction. Then satisfaction was found to be significantly related to the intention to use. This study contributes to give companies providing closed type SNS and using it as a marketing tool with the base of activation strategies and practical implications.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.555-567
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• 2007

The purpose of this study was to test the mediating effects of self-esteem and empathy on university students' motivation for parenthood and their definition of parenthood. Participants were 1,492 students (male 581, female 898) from 19 universities throughout Korea. Results were: (1) The definition of parenthood was explained for motivation of parenthood (male $7{\sim}27%$, female $4{\sim}24%$) and empathy was explained for all the subfactors of motivation of parenthood except 'motivation for traditional norms' (male $4{\sim}16%$, female $2{\sim}13%$). Self-esteem was not explained as motivation of parenthood. (2) There was no mediating effect from self-esteem on motivation for parenthood or the definition of parenthood in any of the students. (3) There was a partial mediating effect of empathy on motivation of parenthood and the definition of parenthood. In male students, there were mediating effects in 'motivation for strengthening biological family ties', 'altruistic emotional motivation', and 'motivation for deepening marital bonds and perpetuating one's self'. In female students, there were mediating effects in 'motivation for strengthening biological family ties' and 'motivation for deepening marital bonds and perpetuating one's self'.

• Educational Technology International
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• v.18 no.2
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• pp.101-129
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• 2017

This study attempted to collect learners' emotion and state motivation, analyze their inner states, and measure state motivation using a non-self-reported survey. Emotions were measured by learning segment in detailed learning situations, and they were used to indicate total state motivation with prediction power. Emotion was also used to explain state motivation by learning segment. The purpose of this study was to overcome the limitations of video-based learning environments by verifying whether the emotions measured during individual learning segments can be used to indicate the learner's state motivation. Sixty-eight students participated in a 90-minute to measure their emotions and state motivation, and emotions showed a statistically significant relationship between total state motivation and motivation by learning segment. Although this result is not clear because this was an exploratory study, it is meaningful that this study showed the possibility that emotions during different learning segments can indicate state motivation.

• Journal of Families and Better Life
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• v.3 no.1
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• pp.69-76
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• 1985

This study was attempted to investigate the relationship between the academic achievement and the internal and external motivation of academic achievement. Here, the internal motivation of academic achievement refers to the case that a student feels the necessity of study and h satisfaction, expects rewards, or has interest in his study; external motivation of academic achievement means that a student has outward motivation such as other's recognition, rewards, or compulsion. As the result of this study, there showed significant difference in the academic achievement in proportion as the level of internal and external academic achievement motivation (P<.001). the students with the higher internal motivation and the lower external motivation turned out to have the highest effect of academic achievement; on the other hand, the students with the lower internal motivation and the higher external motivation showed the least academic achievement. There was 11.60 points-difference on the average between those two groups in terms of grade. The academic achievement and the internal motivation shows significant correlation(r=.25, P<.001) while academic achievement and the external motivation presents negative tendency (r=-.10). Through the results of regression analysis, the estimation of the academic achievement by the two variables to academic achievement motivation was 6.22%(P=.0001)

• Journal of Families and Better Life
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• v.24 no.1 s.79
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• pp.71-82
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• 2006

The purpose of this study was to develop a standardized scale to measure consumers' motivation to purchase based on a self-determination theory. A preliminary 27-item scale was developed through literature review, diary analysis, and FGI. A questionnaire survey was conducted among 1,000consumers on internet using the preliminary scale. Then a series of tests, such as test-retest, item analysis, item-to-total correlation, Cronbach's reliability coefficient, and factor analysis, were conducted using the survey data. The final scale with21 items was constructed in the end. The Purchase Motivation Scale for Consumers consisted of five factors: (1) external motivation, (2) introjected motivation, (3) identified motivation I: self-respect, (4) identified motivation II: pursuit of harmony, and (5) internal motivation.