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Analysis on the Relation Between Port Competition Players and Port Selection Factors

항만경쟁 주체와 항만선택 결정요인간 관련성 분석

  • Kim Tae-Won (Graduate school of National Korea Maritime University) ;
  • Kim Yul-Seong (Busan Development Institute) ;
  • Kwak Kyu-Seok (Dept. of Logistics Engineering, National Korea Maritime University) ;
  • Nam Ki-Chan (Dept. of Logistics Engineering, National Korea Maritime University)
  • 김태원 (한국해양대학교 대학원) ;
  • 김율성 (부산발전연구원 해양항만연구부) ;
  • 곽규석 (한국해양대학교 물류시스템공학과) ;
  • 남기찬 (한국해양대학교 물류시스템공학과)
  • Published : 2006.04.01

Abstract

To correspond actively to international economy, shipping and port environment change, world main ports have converged in competitiveness raising. However, existing researches have been intensively analyzed port competitiveness on among ports. So, this study analyzes the relations between the main factors of port selection and port competition players: central government, port authority, terminal operators, shipping companies, etc. This paper has a purpose that each port competition player makes a competitive strategy in accordance with this study. First, this study reviewed shipping and port market's environment change and port selection decision factors to correspond to these environment changes and on the basis of this review analyzed relativity between component port competition players and port competition factors. However, port authorities and terminal operators appeared high relevance about in side of expense, service, facilities etc. Because port authorities offered incentive to pull many shipping companies to their ports and terminal operators managed port authorities' ports. But we could deduce high relevance according to other market players' properties without port authorities and terminal operators. Port marketing strategy establishment among port competition players is available on the basis of these factors.

세계 경제, 해운 그리고 항만의 환경변화에 능동적으로 대응하기 위해 세계 주요 항만들은 경쟁력 제고에 집중하고 있다. 하지만, 기존의 항만경쟁요인과 관련된 연구들은 주로 항만간 경쟁요인을 분석하는데 연구의 초점을 두었다. 이에 본 연구는 항만 경쟁력 재고를 위해 중앙정부, 항만당국, 터미널 운영사, 선사, 기타기관 등 항만 구성원과 항만선택 요인들간의 관련성을 분석하여 각 구성원들의 특성에 맞는 항만마케팅 전략과 경쟁력 제고방안을 수립하는데 그 목적을 두었다. 우선, 해운 항만시장의 환경변화를 검토하여 이러한 환경변화에 대응하기 위한 항만선택 결정요인들을 검토하였고, 이를 토대로 항만을 구성하고 있는 항만경쟁주체들과 항만경쟁 요인들간의 관련성을 분석하였다. 하지만 비용, 서비스, 시설 등의 측면에서는 항만당국과 터미널 운영사 등에서 관련성이 높게 나타났는데, 이는 선사 유치를 위하여 항만당국들이 제시하는 인센티브 등 제도적 측면에서의 지원과 항만의 직접적인 운영과 관련한 터미널 운영사라는 측면이 부합된 결과라 할 수 있겠다. 그러나 항만당국과 터미널 운영사 외 다른 주체들 역시 각각의 속성에 따라 관련성이 높은 요인들을 도출할 수 있었으며, 이러한 요인들을 토대로 항만경쟁주체들간의 항만마케팅 전략 수립이 가능할 것으로 판단된다.

Keywords

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