한국조리학회지 (Culinary science and hospitality research)
- 제12권2호
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- Pages.18-38
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- 2006
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
외식 가맹점 선택 기준과 가맹 본부의 신뢰도에 관한 연구
A Study on the Franchisee’s Selecting Criteria and Reliability of a Food Service Franchise
- Park, Jae-Ho (Dept. of Foodservice Management, Kyonggi University) ;
- Cheon, Hee-Sook (Dept. of Foodservice Management, Kyonggi University)
- 발행 : 2006.06.30
초록
We studied franchisees’ answers to the questionnaires to know their selective motives and criteria, their types and the reliability of a franchisor in the food-service industry. Then we showed the basic data about the selective criteria of a sound franchisor. The result of this study was as follows. First, we need a specialist and a department to present a financially sound franchisor. Second, we must determine the criteria of franchise fee, royalty and the other items on payment for the franchisor. Third, the alternative plan to trust the franchisor was needed for a large-scale franchisee.