• 한국유통학회지:유통연구
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• 제15권3호
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• pp.1-34
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• 2010

본 연구의 목적은 국내 외식 프랜차이즈 시스템에서 가맹점에 대한 가맹본부의 관계품질에 영향을 미치는 변수를 사후 지원서비스로 설정하고, 사후 지원서비스가 가맹점의 관계품질(신뢰, 만족, 몰입)과 경영성과(재무적 성과, 비재무적 성과)에 미치는 영향에 대한 포괄적인 모형을 개발하는 것이다. 제안된 모형을 검증하기 위하여 서울 및 경기 지역의 외식 프랜차이즈 가맹점 경영자 500명을 대상으로 설문 조사를 하여, 구조방정식을 통해 실증 분석하였다. 분석결과는 다음과 같다. 첫째, 사후 지원서비스 요인 중 제품범주 및 가격 요인과 정보제공 및 문제해결 능력 요인은 가맹점의 만족과 몰입에만 영향을 미치는 것으로 나타났다. 둘째, 물류지원과 슈퍼바이저 지원 요인은 신뢰와 만족에만 영향을 미치는 것으로 나타났다. 셋째, 재교육 및 훈련지원 요인은 가맹점의 신뢰와 몰입에만 영향을 미치는 것으로 나타났다. 넷째, 판매촉진 요인은 신뢰 만족, 그리고 몰입 모두에 영향을 미치는 것으로 나타났다. 다섯째, 관계품질요인들 간의 관계는 신뢰가 만족에 긍정적인 영향을 미치지만 몰입에는 직접적으로 영향을 미치지 못하고, 만족을 통해서 몰입에 긍정적인 영향을 미치는 것으로 나타났다. 여섯째, 신뢰는 재무적 성과에만 긍정적인 영향을 미치고, 만족과 몰입은 재무적 성과와 비재무적 성과 모두에 긍정적 영향을 미치는 것으로 나타났다. 마지막으로 본 연구의 결과요약과 시사점, 그리고 연구의 한계점과 향후 연구방향이 제시되었다.

• 한국컴퓨터정보학회논문지
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• 제23권10호
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• pp.189-201
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• 2018

This study analyzed the effect of core competence of supervisor on the satisfaction, loyalty, business performance of franchisees and business performance of franchisor. And the purpose of this study is to solve the most problematic issues in franchise business such as poor sales of franchisee, inadequate measures for activating sluggish stores, closing rate increase of franchisee, dispute between a franchisee and franchisor. The results of this study will be used as data for the success of Franchisor's business operation and for the change and development of the franchise industry. In this study, 168 CEOs and employees in the franchise industry were surveyed. Through previous research and expert interviews, we designed the core competency factors of franchise supervisors into seven areas: check, consulting, coordination, promotion, counseling, communication, and control. In order to verify the hypothesis of the research, the relationship between variables was verified by simple regression analysis and multiple regression analysis. Key result of the study are as follows. First, the core competency of the supervisor has a positive relationship with the franchisee's satisfaction. Second, the core competence of the supervisor has a positive relationship with the franchisee's loyalty. Third, franchisee's satisfaction has a positive effect on loyalty. Fourth, franchisee's satisfaction positively affects the business performance of franchisee and franchisor. Fifth, franchisee's loyalty positively affects the business performance of franchisee and franchisor.

• 유통과학연구
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• 제4권1호
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• pp.141-160
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• 2006

피부관리센터가 전문화, 세분화, 고급화, 대형화됨으로서 단순히 이론적인 지식의 차원을 뛰어넘어 현장경험을 가미한 전문적인 교육의 필요성이 대두되고 있으며, 환경변화에 능동적으로 대처하는 피부관리센터 경영의 중요성이 인식되고 있다. 피부관리센터 프랜차이즈 시스템은 국내시장이 개방되면서 외국 유명브랜드를 중심으로 급속한 증가현상을 보이고 있고 이러한 추세에 따라 각종 매체마다 프랜차이즈 가맹점 모집 광고가 끊이질 않고 있으며, 유망업종으로 인식되고 있다. 특히 프랜차이즈의 경우 본부와 가맹점이 서로 유기적인 관계 속에서 협조를 하며 성장을 도모한다면 그 성공 가능성이 매우 높다고 할 수 있다. 프랜차이즈 시스템의 확산과 함께 프랜차이즈에 대한 연구도 다양한 관점에서 전개되고 있다. 그러나 지금까지의 연구는 대부분의 기업의 성과와 본사의 관점에서 이루어졌을 뿐 가맹점 차원의 연구는 매우 적은 편이다. 그러나 프랜차이즈 시스템 본부의 사업성과는 가맹점들의 성과의 합계로 나타나기 때문에 가맹점 성과의 결정요인을 살펴보는 것도 매우 중요하다. 본 연구에서는 가맹점 차원에서 가맹점 성과에 영향을 미치는 결정적 요인들이 실제로 가맹점의 성과에 영향을 미치는지를 실증 분석해 보고, 가맹점성과가 본사와의 재계약의도와 어떠한 관계가 있는지를 살펴보고자 한다. 이를 통해 프랜차이즈 가맹점의 성과 향상에 기여할 결정요인을 도출할 수 있을 것이며, 또한 피부관리실 프랜차이즈 가맹점의 효율적인 마케팅 전략적 시사점을 제시하고자 하였다.

• 한국조리학회지
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• 제6권2호
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• pp.315-330
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• 2000

The development of foodservice franchise is inevitable in the developmental process of domestic foodservice industry and it has been led by some big enterprises and foreign brands, but foodservice franchise of a new and differential form will be rapidly developed. The success of franchise can be resulted under the recognition that franchiser and franchise are in the common fate as the partner. Franchisee must make its best efforts to enhance the unity and value of brand jointly with franchiser. Therefore. franchisee has to make efforts to maintain the quality of commodity and service, not to damage the value of title and follow the guidance and effort of franchiser it chose. Franchiser must have the recognition that the success of franchisee is the key of that of franchiser and give franchisee a reliability in order that it follows the order of franchiser. It must have the consciousness that it can achieve the success through the increase of sales by franchisee and support franchisee with trust not to have the easygoing way of thinking to derive its income of commission from increasing the number of franchisees.

• 한국프랜차이즈경영연구
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• 제7권1호
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• pp.31-44
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• 2016

Purpose - This study aims to examine different impacts of franchisor's leadership and franchisee's marketing efforts on franchisee dissatisfaction and switching intentions, and to investigate how franchisee dissatisfaction plays a mediating role in the relationship between these constructs. This study attempted to fill the gap in the literature by treating the franchisee dissatisfaction as a mediator in the relationship between these constructs, identify how franchisor's leadership and franchisee's marketing efforts have effects on franchisee dissatisfaction, in turn, reduce switching intentions, and provide the managerial implications for building a long-term relationship to achieve mutual goals between franchisors and franchisees Research design, data, and methodology - In order to test the hypotheses, the data were collected from franchisees in Seoul and Gyeonggi Province. The franchisee owners were informed about the purpose of this study by the trained interviewers. The respondents received a letter introducing the purpose of this study and another letter that the owners wrote to encourage their active participation. Among the 300 questionnaires distributed, 260 (86.7%) questionnaires were returned. Of those collected questionnaires, 6 uncompleted responses were excluded, and 254 questionnaires with an effective response rate of 84.7% were coded and analyzed using frequency, confirmatory factor analysis, and correlations analysis, and structural equation modeling with SPSS 21.0 and SmartPLS 3.0. Results - The findings of the study are as follows. First, franchisor leadership had a negative effect on franchisee dissatisfaction, but franchisee marketing efforts did not have a significant effect on franchisee dissatisfaction. Second, franchisee dissatisfaction had a positive effect on switching intentions. Third, franchisor leadership had a negative effect on switching intentions, but franchisee marketing efforts did not have a significant effect on switching intentions. Conclusions - This study researched the franchisor's leadership as a single factor of transformational leadership. Thus, it may have limits in measuring leadership. Future studies shall include emotional, loyal, and transactional leadership. In addition, the future studies shall also research the effect of franchisor's leadership and franchisees' marketing efforts on dissatisfaction and switching intentions. For example, the franchisor's relationship-oriented efforts can be a crucial parameter that reduces dissatisfaction and switching intentions.

• 유통과학연구
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• 제12권12호
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• pp.19-26
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• 2014

Purpose - This paper aims to test the effects of Korean food service franchisors' and franchisees' TSI (Transaction Specific Investment) on dependence and trust toward the franchisor and re-contract intention. The study examines the effects of both franchisors' and franchisees' TSI on dependence and trust, as compared with Ganesan (1994). Research design, data, and methodology - Data were collected from 495 Korean food service franchisees and analyzed with structural equation modeling using path analysis through SPSS 18.0 and AMOS 18.0. Results - 1) The franchisor's TSI has positive effects on the franchisee's dependence and trust toward the franchisor. 2) The franchisee's TSI has a positive effect on the franchisee's dependence toward the franchisor. 3) The franchisee's dependence and trust have positive effects on commitment. 4) The franchisee's dependence, trust, and commitment have a positive effect on re-contract intention. Conclusions - The franchisor's and franchisee's TSI affect the franchisee's dependence and trust toward the franchisor. The franchisee's dependence and trust influence commitment and re-contract intention. This has managerial implications for franchisors striving to raise franchisees' re-contract intention.

• 유통과학연구
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• 제19권1호
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• pp.17-26
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• 2021

Purpose: This research is to investigate the effect of the franchisee's basic psychological needs satisfaction on its business performance. Moreover, within the relationship between the franchisee's basic psychological needs satisfaction and its performance, the current study examined the mediating effect of work engagement and the moderating effect of the franchisor's support. Research design, data and methodology: 367 survey data were collected and analyzed using SPSS 22 and AMOS 22. For the assessment of goodness of fit of the models, fit indexes such as TLI, CFI, RMSEA were employed. Results: The results of the study are as follows: first, the franchisee's basic psychological needs satisfaction is positively related to performance; second, the franchisee's basic psychological needs satisfaction is positively related to work engagement; third, the franchisee's work engagement is positively related to performance; fourth, it is uncovered that the franchisee's work engagement mediates the relationship between basic psychological needs satisfaction and business performance; fifth, the moderating effect of the franchisor's support was insignificant. Conclusion: This study would like to contribute to the field of franchise performance, by re-assessing the significance of the individual's characteristics (of the franchisee) which has been ignored thus far. Furthermore, the limitations of the study and future research directions were discussed.

• 한국조리학회지
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• 제12권4호
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• pp.46-62
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• 2006

This study researched unequal trades and analyzed the difference of legal relation control between the franchisor and the franchisee in foodservice industry. The purpose of this study was the preparatory process for basic data to establish a statute law for the franchisee in foodservice industry. We made up a questionnaire for 53 franchisees in March 2004 and analysed spss 10.0. This result was as follows. First, the special office was needed for publicity activities of law related franchise and the investigation of a right in the written contract for a franchisee. Second, there should be the conformation and objective criteria of monopolistic goodwill in legal proceedings. Third, the larger the scale of franchisees was, the less efficiently the conflicts between franchisors and franchisees were controlled.

• 한국프랜차이즈경영연구
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• 제6권2호
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• pp.31-49
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• 2015

The purpose of this study was to propose a policy development plan for win-win growth between franchisor and franchisee by investigating success factors of win-win growth on the basis of the problems between franchisor and franchisee. There are many small scale franchise businesses in Korea that have not achieved an economy of scale compared to the developed countries. The conflicts between franchisor and franchisee have continued due to a lack of social trust which comes from an excessively high ratio of business failure and big firms' expansion into franchise business, then again, the perception of relations between the topdog and the underdog causes many problems. As franchise is the industry based on common people that helps service industry advance and competitiveness of the self-employed improve, it needs to be activated as the higher value-added business by promoting establishment of business and strengthening foundation of related industry. A matter of mutual cooperation and win-win growth between franchisor and franchisee is important not only for the sound development of franchise industry but also for the stable growth of nation's economy. Thus, this study suggested a policy development plan for win-win growth between franchisor and franchisee by analyzing success factor of win-win growth based on the problems between franchisor and franchisee. The results of the study provide the important strategic way towards mutual growth and maintaining cooperative relationship between franchisor and franchisee in Korean franchise industry.

• 한국유통학회지:유통연구
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• 제13권3호
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• pp.101-125
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• 2008

본 연구는 프랜차이즈 가맹점의 창업정신과 경영성과간의 관계를 규명함으로써 국내 프랜차이즈의 생존과 발전을 위한 가맹점과 본사의 바람직한 역할을 제시하고자 하였다. 특히, 프랜차이즈 시스템의 다원적 특성을 고려할 때, 보다 개선된 가맹점 경영성과 향상을 위해서 본사의 시장지향성과 가맹점의 관계몰입이 중요란 매개역할을 할 것이라는 추론을 실증분석을 통하여 증명하고자 하였다. 이를 위하여 다차원으로 구성된 창업정신과 시장지향성 개념을 혁신성, 위험감수성, 진취성, 정보창출, 정보전파, 대응설계, 대응실행으로 구분하여 구성요소들 간의 구체적인 인과관계를 살펴보았다. 분석결과, 가맹점의 진취성과 혁신성은 본사의 높은 시장지향성을 위하여 중요한 요인임이 규명되었다. 또한, 본사의 시장지향성이 높을수록 가맹점과의 높은 관계몰입이 형성되며, 이렇게 형성된 관계몰입은 가맹점의 경영성과 향상에 긍정적인 영향을 미친다는 사실이 규명되어 본사의 시장지향성과 가맹점의 관계몰입에 대한 매개효과를 파악할 수 있었다. 무엇보다도, 국내 연구에서는 거의 다루어지지 않았던 가맹점의 창업정신과 시장지향성을 다차원적인 관점에서 접근하여 구성요소들 간의 구체적인 인과관계를 살펴보았다는 것은 본 연구의 중요란 성과라고 할 수 있다. 이러한 결과는 향후 프랜차이즈 관련 연구분야를 비롯하여 창업정신 및 시장지향성에 관한 연구를 수행함에 있어 의미 있는 이론적 근거의 틀을 제공해 줄 수 있을 것으로 기대된다.