한국조리학회지 (Culinary science and hospitality research)
- 제12권2호
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- Pages.1-17
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- 2006
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
외식기업 혼잡 만족 측정 도구 개발에 관한 연구
A Study on Developing Crowding Measurement Tools for Foodservice Corporations
- Jeon, Hyu-Jin (Dept. of Major of Foodservice Management & Culinary Information, Dong Seoul College) ;
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Yang, Tai-Seok
(Dept. of Tourism and Hotel Culinary Art, Jeju College of Technology)
- 발행 : 2006.06.30
초록
This study is to develop a viable measurement tool of crowdedness in restaurants. First, to measure customer’s awareness of crowdedness related to each different environmental factor in a restaurant, 49 factors of crowdedness awareness were selected based on the previous studies and then properties of each factor affecting customer’s satisfaction for crowdedness were analyzed. To analyze effects of each factor upon the satisfaction rate, a Multiple Regression Analysis was conducted with the crowdedness awareness as an independent variable and satisfaction of crowdedness as a dependent variable. The results showed that when an analysis of the environmental factors in the crowdedness awareness was conducted in an effort to develop a measurement tool of crowdedness awareness in restaurants, that would be fit for the domestic food service market, based upon 49 factors of restaurant environment. Focusing on expectation and satisfaction rate, it was found that rating the satisfaction level would be a much more effective tool to measure crowdedness awareness because satisfaction rate appeared to be more closely related to the awareness than the results obtained from the Multiple Regression Analysis with a difference between expectation and satisfaction scores as an independent variable.