데이터 마이닝에서 그룹 세분화를 위한 2단계 계층적 글러스터링 알고리듬

Two Phase Hierarchical Clustering Algorithm for Group Formation in Data Mining

Data clustering is often one of the first steps in data mining analysis. It Identifies groups of related objects that can be used as a starling point for exploring further relationships. This technique supports the development of population segmentation models, such as demographic-based customer segmentation. This paper Purpose to present the development of two phase hierarchical clustering algorithm for group formation. Applications of the algorithm for product-customer group formation in customer relationahip management are also discussed. As a result of computer simulations, suggested algorithm outperforms single link method and k-means clustering.