Journal of Korean Society for Quality Management (품질경영학회지)
- Volume 29 Issue 3
- /
- Pages.18-38
- /
- 2001
- /
- 1229-1889(pISSN)
- /
- 2287-9005(eISSN)
An Empirical Research for the Critical Factors on International Market Entry in Electronic Commerce Industry
전자상거래 산업의 해외 진출 결정요인에 관한 실증적 연구
Abstract
This paper attempts to identify variables which affect Korean electronic commerce(EC) venture's strategies for the international market entry decision making. Especially in the perspective of quality management perspective, it is highly relevant question which factors are critical when the industry has high technology driven characteristics such as EC, product quality related factors or environmental factors. Technology competence, operational competence, local marketing competence, psychological barriers, domestic competition level, and local infrastructure level are included to generate the explaining model for international market entry decision. The result is that the higher technology competence and local marketing competence are the significant factors. The higher the perception in these factors, the higher the intention to enter the international market in EC industry. These factors play a pivotal role in determining to go abroad the foreign EC market. Our finding implies that the subjective confidence on quality of EC solution(technology competence) and venture's capability of maintaining it(local marketing competence) are the important factors, when EC ventures make the decisions to enter the foreign markets.