• 제목/요약/키워드: international market entry

검색결과 167건 처리시간 0.036초

한국기업의 중국시장 진출유형에 따른 결정요인 분석 (An Analysis on Determinants for China Market Entry Type of the Korean Company)

  • 이제홍
    • 통상정보연구
    • /
    • 제12권3호
    • /
    • pp.223-242
    • /
    • 2010
  • Since the reopening of official relations in 1992, Korean and China have become major trading partners, apart from myriad exchanges in culture and other aspects of society. The subject of this study is to analysis on determinants for China market entry type of the Korean company. This article measure the effects on Korea exporter interests of Korea's trade with china. This paper investigates the determinants of export and FDI referring in entry type in the China's market of Korea company. There are 250 samples and 130 returns, 170 of them are analyzed for a entry competitiveness. This paper has there main a parts, Multiple regression result shows that the export entry competitiveness are positively affected by the product character and market character. However, The enterprise character and location character does not affect in the export competitiveness. Also, the direct investment entry competitiveness are positively affected by the market character and location character. However, The enterprise character and product character does not affect in the direct investment. Logit analysis result show that the direct investment entry does positively affected in CEO international mind and export entry does affect in more than rival competitive products. In addition, the export entry does positively affected in the customer taste diversity, political risk and economical risk, market environment instability.

  • PDF

한국 제조업체의 중국시장 진입유형 선택 결정요인에 관한 연구 (A Study on Selection Determinant Factor in the China Market Entry of Korean Manufacture Firms)

  • 이제홍
    • 통상정보연구
    • /
    • 제10권4호
    • /
    • pp.417-437
    • /
    • 2008
  • Korean firms have had a short history of foreign direct investment and export in China market entry. This present study empirically analyzed determinants of the choice of foreign market entry modes, Particularly forcusing on the China market entry on Korean manufacture firms. This study developed a research model to determinant factor in the China market entry and collected 77 survey responses from the Korean manufacture firms. This study model construct in the third factor, China market character, company character and product character. In China market character, the variance are China trade barrier, culture different, competition power. The variance in company character are internationalization experience, enterprise rage and entry motivation. Also the variance in product character are product different, customer service and cost advantage. It is researcher's main interest that which type of China market entry format brought most positive evaluation form the Korean manufacture firms. therefor, these research results turned out to be different a little both export and direct investment in China market of Korean manufacture firms.

  • PDF

전자상거래 산업의 해외 진출 결정요인에 관한 실증적 연구 (An Empirical Research for the Critical Factors on International Market Entry in Electronic Commerce Industry)

  • 김정욱;홍성태;이동일
    • 품질경영학회지
    • /
    • 제29권3호
    • /
    • pp.18-38
    • /
    • 2001
  • This paper attempts to identify variables which affect Korean electronic commerce(EC) venture's strategies for the international market entry decision making. Especially in the perspective of quality management perspective, it is highly relevant question which factors are critical when the industry has high technology driven characteristics such as EC, product quality related factors or environmental factors. Technology competence, operational competence, local marketing competence, psychological barriers, domestic competition level, and local infrastructure level are included to generate the explaining model for international market entry decision. The result is that the higher technology competence and local marketing competence are the significant factors. The higher the perception in these factors, the higher the intention to enter the international market in EC industry. These factors play a pivotal role in determining to go abroad the foreign EC market. Our finding implies that the subjective confidence on quality of EC solution(technology competence) and venture's capability of maintaining it(local marketing competence) are the important factors, when EC ventures make the decisions to enter the foreign markets.

  • PDF

한국제조기업의 해외시장진입방식 선택요인과 성과 (A Study on the Determinant of Foreign Market Entry Mode and Performance of Korean Manufacturing Firms)

  • 박태호;김석수;서민교
    • 통상정보연구
    • /
    • 제11권4호
    • /
    • pp.183-214
    • /
    • 2009
  • We identify key theoretical approaches, constructs, and primary variables of interest that exist in the foreign market entry mode articles. This provides fertile ground for continued development in our foreign market entry mode research. Using the integrated framework, this paper examines the determinants of foreign market entry mode choice by Korean firms and the impact of the entry mode choice on performance in a unified model. Using a database of KIS-VALUE in Korea from 2003 to 2005, we find that the hypothesized effects of related factors on entry modes are partially supported.

  • PDF

Global Strategy Entry Mode Development: Case study of Electric Vehicle Market in Africa

  • Anyim Mokom Brenda
    • International Journal of Advanced Culture Technology
    • /
    • 제11권2호
    • /
    • pp.330-344
    • /
    • 2023
  • This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

한국기업의 아프리카 진출 성과에 관한 연구 (A Study on Performance of Korean Corporations Market Entry to Africa)

  • 안규환;박종돈
    • 통상정보연구
    • /
    • 제15권2호
    • /
    • pp.49-69
    • /
    • 2013
  • 아프리카는 석유가스를 비롯한 각종 광물자원의 보고로서 자원의 확보는 물론 향후 신흥시장 선점, 외교적 영향력 확대라는 측면에서 다방면에서의 진출이 필요하다. 아프리카의 전략적 가치를 고려할 때 아프리카 시장은 무한한 잠재력을 가진 지역이며, 자원이 빈곤한 우리나라로서는 적절한 시장진입 전략 선택과 성과에 대한 올바른 평가가 매우 중요하다. 이에 본 논문은 한국기업의 수출환경특성-아프리카 진출전략-기업성과 간의 인과관계분석을 통해 아프리카 진출 성과를 분석하고자 하였다. 분석 결과, 해외시장진입 전략 요인 중 해외시장진입시기, 기업의 경쟁전략, 마케팅 전략은 기업성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 따라서 아프리카 시장에서 기업이 성과를 향상시키기 위해서는 아프리카 시장 특성에 맞는 집중화 및 세분화 전략, 마케팅 전략이 필요하다.

  • PDF

한국기업의 중국 물류시장 진출전략에 관한 연구 (A Study on the Korean Companies' Entry Strategy in China Logistics Market)

  • 최석범
    • 통상정보연구
    • /
    • 제11권2호
    • /
    • pp.83-110
    • /
    • 2009
  • China's logistics industry is an growing one at a very higher rate, owing to the rapid expansion of the country's industrial base and the rise of domestic consumer markets. Essential to the development of china's economy, policy makers have paid constant attention to the logistics sector which is attracting growing volumes of both foreign and domestic investment. The inefficiencies are exacerbated by a number of factors such as transportation bottlenecks, regulatory constraints and local barriers to entry. Foreign and foreign-invested logistics companies have typically cornered the express delivery (for example DHL, FedEX), sea freight forwarding and specialized logistics services (for example Hanjin Shipping). The purpose of this paper is to contribute to the activation of Korean companies' entry into China's logistics market by studying the strategies and types for Korean companies enter into China's logistics Market.

  • PDF

국가 관련 감정이 소비자들의 구매의도에 미치는 영향: 해외진입방식의 조절효과를 중심으로 (The Effects of Country-Related Affect on Consumers' Purchase Intention: Focusing on the Moderating Roles of Market Entry Modes)

  • 리웨이;오한모
    • 아태비즈니스연구
    • /
    • 제7권1호
    • /
    • pp.59-69
    • /
    • 2016
  • An extensive body of research on the effects of country-of-origin has emerged in the international marketing and business literature streams. Nonetheless, extant studies do not satisfactorily demonstrate whether and how a foreign firm's choice of market entry mode influences consumers' purchase intentions of its product in country-related affect contexts. Using a survey and an experimental design, we aimed to provide evidence of the effects of the choice on consumers' evaluation and attitude of its product in an animosity context and in a national image context. Through the survey, we collected data regarding consumer animosity, national image, product evaluation, and product attitude from 185 university students and tested the hypotheses that consumer animosity and national image have effects on foreign product evaluation and attitude. The results of the survey research show that personal animosity has a negative effect on consumers' evaluation of foreign products and that a country's image regarding economics has positive effects on consumers' attitude toward foreign products as well as consumers' evaluation of foreign products. In the experimental design, we divided subjects into four groups and exposed them to several descriptions of hypothetical purchase situations. Conducting a 2 (market entry modes)${\times}2$ (country-of-origin) ANOVA, we tested the hypothesis that a market entry mode influences foreign product evaluation and attitude. The results of the experimental study reveal that in a high country-related product association (Germany), market entry modes have insignificant effects on foreign product evaluation and attitude. In addition, in a low country-related product association (China), international partnership has more positive effects on foreign product evaluation and attitude than does exporting.

  • PDF

이동통신사의 콘텐츠 시장 진입에 따른 영향과 정책과제 (A Study on the Effects of Entry of Mobile Business Company to On-line Contents Market)

  • 김용환
    • 통상정보연구
    • /
    • 제7권4호
    • /
    • pp.287-303
    • /
    • 2005
  • Mobile Business Companies open its music service and enters into the contents market. The entry of mobile business companies will be able to give diverse benefits to consumer. But, M&A between mobile business companies and contents companies may bring decreasing effect of number of creative industries. For the protection of small company producing cultural contents in contents market, fair transection competition order should be improved as soon as possible.

  • PDF

The Endless Challenges of KIA Motors for Globalization : A Case Study on Kia in Saudi Arabia

  • Park, Young-Eun
    • 산경연구논집
    • /
    • 제9권9호
    • /
    • pp.45-52
    • /
    • 2018
  • Purpose - This case study is dedicated to the study of the presence of KIA Motors in the Kingdom of Saudi Arabia (KSA) and its market and entry strategies for strategic globalization that allowed the company to establish itself within a conservative and clustered marketplace dominated by American and Japanese international brands. Research Design, data, and methodology - The main information for the case was gathered through an interview and questionnaire from the executives of the KIA Al Jabr, which got the exclusive dealership in Saudi Arabia. Moreover, secondary data were obtained from reliable and authoritative sources such as the Saudi government agency publications, newspapers, international business journals. Other related periodicals based on the results from previous and current studies on similar topics were critically reviewed as well. Results - The findings of this paper show the different business environments of the Saudi market and the importance of various points regarding the company's global entry strategy even if the host market culture is quite different in many ways from other international markets. Conclusions - This case can provide Korean companies interested in the Middle East with insight into market penetration and global strategy, and present various perspectives and implications for global market access as well.