한국실내디자인학회:학술대회논문집 (Proceedings of the Korean Institute of Interior Design Conference)
- 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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- Pages.173-178
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- 2008
플래그쉽 스토어의 기호학적 해석에 관한 연구 - 퍼스의 기호학을 중심으로 -
A Study on the Analysis of flagship store - Focusing on Peirce's Semiotics -
초록
Flagship store has rapidly come into being is the typical tool of brand-communication between enterprises and consumers. Flagstore comprised of a lot of tastes delivers brand-image and builds brand- identity. this research on the ground of Semiotics by Pierce, examined closely the connections between two tastes and analyzed the brand-image had prodused through tastes. The method study restricts the four analytical subjects of the fashion-brands have successfully built brand-image and identity and arranges each brand - identity and constructive strategy. After that, it analyzes the examples of Flagstore on the ground of Semiotics. The purpose of this research focuses how the tastes will have occurred on the Flagstore will express and analyze the brand -identities and presents a methodology it will be able to designe.