• Culinary science and hospitality research
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• v.21 no.4
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• pp.155-174
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• 2015

This study attempts to investigate effects of service conveniences on perceived value and customer voluntary behavioral intention in family restaurants. We categorized service conveniences in five dimensions (i.e, decision, access, transaction, benefit, and post-benefit). We considered perceived value as having three parts, namely functional, emotional, and social. We also specified three segments of customer voluntary behavioral intention as participation, cooperation, and loyalty. The results showed that service conveniences such as transaction convenience, post-benefit convenience, and benefit convenience have an influence on functional value as a perceived value, but no effect from decision convenience and acceptability[this is a new variable to me]. In addition, access and benefit conveniences affect social value. When it comes to the effects of perceived value on customer voluntary behavioral intention, social value was found to affect participation and loyalty, while functional value appeared to influence cooperation.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.143-156
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• 2011

To accomplish these purposes, First, this research divided hallmark of the environment friendly agricultural products into organic products and pesticide-free products and participants are classified as having promotion or prevention regulatory focus. In addition, consumer value type is categorized into value of social psychology and functional value. Second, construal level divided into high and low on the relationships between the consumer value and purchase intention. The main factors of the consumer value such as value of social psychology and functional value were found from the previous studies. This study is meaningful that the fit of regulatory focus between hallmark of organic products and pesticide-free products in environment friendly agricultural products. The regulatory relevance could moderate the level of persuasion knowledge activation. Also, This research is meaningful that the fit of construal level theory between Consumer value and purchase intention by person's psychological personality. The construal level relevance could moderate the level of marketing activation.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.43 no.2
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• pp.87-97
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• 2020

The purpose of this study is to suggest the characteristics of online shopping malls and find a way to establish a differentiated marketing Strategy for online shopping malls in China. This study investigated the effect on the loyalty by applying the perceived shopping value (Hedonic Value, Utilitarian Value) of consumers in online shopping malls. In addition, In order to grasp the factors affecting consumer loyalty in online shopping malls, the characteristics of online shopping malls are multidimensional, consisting of product characteristics, recommended quality, benefit services, and community services. In order to obtain the purpose of the study, a questionnaire was surveyed for chinese online shopping experience and the research model was verified through empirical analysis method. Statistical analysis program was used together with SPSS 24.0 and AMOSS 24.0. Looking at the results of the analysis, firstly, the recommended quality and benefit service of online shopping malls are positive for the perceived hedonic value of consumers. The product characteristics and community service were found to have no effect on the hedonic shopping value. Secondly, the product characteristics, recommended quality, benefit service, and community service of online shopping malls on the utilitrian value perceived by consumers were positively affected. Thirdly, the perceived hedonic value has a positive effect on loyalty. Finally, it was confirmed that perceived utilitrian value affects loyalty. Based on the results of this study, a differentiated marketing strategy was established for existing chinese online shopping mall operators and potential new operators as well.

• Management & Information Systems Review
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• v.31 no.4
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• pp.217-236
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• 2012

This study attempts to suggest a model on the factors of the experiential intent. We propose a model that includes (1) the entertainment, aesthetic, empathy, information as exogenous constructs, (2) utilitarian value and hedonic value, as mediating constructs (3) experiential intent, as endogenous construct. To test the model, we analyze the data using the LISREL structural modeling. The results of our analyses suggest, as expected, that program traits -entertainment, aesthetic, empathy, information- influence utilitarian value and hedonic value, in turn, utilitarian value and hedonic value influence the experiential intent. We conclude with a discussion of managerial implications, including the potential to advance understanding the factors of experiential intent on broadcast program.

• Hwankyungkyoyuk
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• v.19 no.1 s.29
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• pp.80-89
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• 2006

The purpose of this study is to elucidate the concept of the internal value of environmental education (EE), and to present a new concept of 'Inquiry-Based EE' as a method to realize the internal value of EE. Since the introduction of EE, the 'external' value has been overwhelmingly present, as is shown in the commonly expressed purpose of EE. The ultimate goal of EE has been considered as to solve environmental problems through educational approach, which is important, but external value in relation with education. Generally, education has its own value, which may be more important than external value. But in EE area, that idea has not been discussed much. So, this study argued that EE has, or should have, the internal value of education. This study also examined the concept of inquiry, and presented it as two types of inquiry: the scientific inquiry and the 'insightful inquiry', and argued that the insightful inquiry is important as well as scientific inquiry in EE. Then, this study presented a new concept of 'inquiry-based EE', which can be defined as EE that is based on both the scientific and insightful inquiries, and makes the student be able to 'see' the world with the environmental world view. Lastly, this study presented also a new concept of 'Environmental Studies for EE, (ESEE)'. This means that the traditional environmental science is considered to be not well developed under the perspective of EE. From this viewpoint, this study presented the needed contents of the conceptually presented ESEE. In short, this research asserts that 'inquiry-based EE' is needed to make students 'see' the world environmentally, which is the very important value of EE, the internal value of EE, not very much examined. The 'inquiry-base EE' is considered to possibly advance EE as a new paradigm.

• KIEAE Journal
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• v.12 no.3
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• pp.41-46
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• 2012

The building envelope is important specially for saving energy consumption of residential buildings. but Apartment houses in Korea commonly have inside insulation system which have constantly arisen thermal bridges, the risk of heat loss, as a necessity. This study aims to evaluate integrated insulation performance according to the different shapes of external walls, adjacent to windows. The thermal performance analysis was carried out by Equivalent U-value and using the three-dimensional heat transfer computer simulation (TRISCO-RADCON), under nine different cases of comparing among three each of different bases(current standard model, 30percent energy saving model and 60percent energy saving model). The heating and the cooling load were also compared between two cases (standard U-value and Equivalent U-value) of three each of different bases, using the Building energy simulation which is based on DOE-2.1 analysis. As results, it turns out that if the Equivalent U-value is considered on the envelope analysis, the heat flow loss will be increasing more than the standard U-value, and if heat insulation property of the residential building reinforced rather than current, the rate of influences on the thermal bridges would be extremely expanded. In addition, it is shown that annual heating loads of the apartment house with applied Equivalent U-value substantially increased by more than 15 percent compared to those with the existing U-value, but annual cooling loads were negligibly affected.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.7
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• pp.3053-3061
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• 2011

This study examines the relationship between R&D(research & development) investment and market value among KOSDAQ firms in the Korea Stock Exchange. We investigate the effect of R&D investment on firm value in both total sample and sub-samples classified by firm characteristics based on types of firms. And we study the impact of a major economic disruption as the global financial crisis triggered by sub-prime mortgage problem in the US on R&D investment relative to the firm value. We find that R&D investment positively affects firm value and the squared term of R&D investment is found to be significant and negatively correlated with market value. This suggests the presence of nonlinear relationship like a reverse U-shape between R&D investment and market value in total sample and most of sub-samples. And we find firm characteristics and global financial crisis partially affect the contribution of R&D investment to market value in some of sub-samples.

• Journal of Families and Better Life
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• v.25 no.2 s.86
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• pp.123-135
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• 2007

This study investigated the influence of values associated with internet auctions and risks associated with participating in internet auctions. The results of this study were as follows: First, the values associated with internet auctions consisted of hedonic value, information value, and practical value. Among these values, hedonic value was the highest, and information value was the lowest. Second, He risks consisted of functional risk, privacy risk, socio-psychological risk, md financial risk. Among these risks, functional risk was the highest, and socio-psychological risk was the lowest. Results of regression analysis using demographic elements to inspect risk factors revealed sex, age, and income were statistically significant finally, with respect to demographic characteristics and influences of the aforementioned values and risks, the factors influencing participation in internet auctions were sex, age, hedonic value, functional risk and financial risk.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.231-236
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• 2006

The purpose of this study is to make realistic analysis of qualitative value for apartment view. This study is conducted in two ways. First, 6 apartment complexes in Daegu metropolitan city are selected as research subject. And then the following 4 activities are made in order: picture-data establishment, declared-price research, market-price research, and survey. Second, realistic analysis of qualitative value included in apartment price is made based on the above data. And then the value is compared with apartment's declared price which is a current tax index. The result shows that the view value included in apartment price is realistically different depending on many variables such as story/side, plot planning of apartment complex, view element, unlike the declared price mainly focused on story.

• Proceedings of the Korean Information Science Society Conference
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• 1998.10a
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• pp.21-23
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• 1998

본 논문에서 ILP (Instruction Level Parallelism)의 성능향상을 위하여 데이터 값들을 미리 예측하여 병렬로 이슈(issue)하고 수행하는 기존의 데이터 값 예측기(data value predictor)를 비교 분석하여 각 예측기의 예측율을 측정하고, 2-단계 데이터 값 예측기(Two-Level Data Value Predictor)와 혼합형 데이터 값 예측기(Hydrid Data Value Predictor)에서 발생되는 aiasing 을 측정하기 위해 수정된 데이터 값 예측기를 사용하여 측정한 결과 aliasing은 50% 감소하였지만 예측율에는 영향을 미치지 못함과 데이터 값 예측기의 예측율을 측정한 결과 혼합형 데이터 값 예측기의 예측율이 2-단계 데이터 값 예측기와 스트라이드 데이터 값 예측기(Stride Data Value Predictor)에서 평균 5.7%, 최근 값 예측기(Last Data Value Predictor)보다는 평균 38%의 예측 정확도가 높음을 입증하였다.