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A Study on the Consumer's Perception of HiSeoul Fashion Show Using Big Data Analysis (빅데이터 분석을 활용한 하이서울패션쇼에 대한 소비자 인식 조사)

  • Han, Ki Hyang
    • Journal of Fashion Business
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    • v.23 no.5
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    • pp.81-95
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    • 2019
  • The purpose of this study is to research consumers' perception of the HiSeoul fashion show, which is being used by new designers as a means of promotion, and to propose a strategy for revitalizing new designer brands. This was done in order to secure basic data from fashion consumers, to help guide marketing strategies and promote rising designers. In this research, the consumers' perception of HiSeoul fashion show was verified using text-mining, data refinement and word clouding that was undertaken by TEXTOM3.0. Also, semantic network analysis, CONCOR analysis and visualization of the analysis results were performed using Ucinet 6.0 and NetDraw. "HiSeoul fashion show" was used as the keyword for text-mining and data was collected from March 1, 2018 to April 30, 2019. Using frequency analysis, TF-IDF, and N-gram, it was also shown that consumers are aware of places where shows are held, such as DDP and Igansumun. It was also revealed that consumers recognize rising designer brands, designer's names, the names of guests attending the show and the photo times. This study is meaningful in that it not only confirmed consumers' interest in new designer brands participating in the HiSeoul Fashion Show through big data but also confirmed that it is available as a marketing strategy to boost brand sales. This study suggests using HiSeoul show room to induce consumer sales, or inviting guests that match the brand image to promote them on SNS on the day the show is held for a marketing strategy.

Personalized Search Technique using Users' Personal Profiles (사용자 개인 프로파일을 이용한 개인화 검색 기법)

  • Yoon, Sung-Hee
    • The Journal of the Korea institute of electronic communication sciences
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    • v.14 no.3
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    • pp.587-594
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    • 2019
  • This paper proposes a personalized web search technique that produces ranked results reflecting user's query intents and individual interests. The performance of personalized search relies on an effective users' profiling strategy to accurately capture their interests and preferences. User profile is a data set of words and customized weights based on recent user queries and the topic words of web documents from their click history. Personal profile is used to expand a user query to the personalized query before the web search. To determine the exact meaning of ambiguous queries and topic words, this strategy uses WordNet to calculate semantic similarities to words in the user personal profile. Experimental results with query expansion and re-ranking modules installed on general search systems shows enhanced performance with this personalized search technique in terms of precision and recall.

Exploring the Core Keywords of the Secondary School Home Economics Teacher Selection Test: A Mixed Method of Content and Text Network Analyses (중등학교 가정과교사 임용시험의 핵심 키워드 탐색: 내용 분석과 텍스트 네트워크 분석을 중심으로)

  • Mi Jeong, Park;Ju, Han
    • Human Ecology Research
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    • v.60 no.4
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    • pp.625-643
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    • 2022
  • The purpose of this study was to explore the trends and core keywords of the secondary school home economics teacher selection test using content analysis and text network analysis. The sample comprised texts of the secondary school home economics teacher 1st selection test for the 2017-2022 school years. Determination of frequency of occurrence, generation of word clouds, centrality analysis, and topic modeling were performed using NetMiner 4.4. The key results were as follows. First, content analysis revealed that the number of questions and scores for each subject (field) has remained constant since 2020, unlike before 2020. In terms of subjects, most questions focused on 'theory of home economics education', and among the evaluation content elements, the highest percentage of questions asked was for 'home economics teaching·learning methods and practice'. Second, the network of the secondary school home economics teacher selection test covering the 2017-2022 school years has an extremely weak density. For the 2017-2019 school years, 'learning', 'evaluation', 'instruction', and 'method' appeared as important keywords, and 7 topics were extracted. For the 2020-2022 school years, 'evaluation', 'class', 'learning', 'cycle', and 'model' were influential keywords, and five topics were extracted. This study is meaningful in that it attempted a new research method combining content analysis and text network analysis and prepared basic data for the revision of the evaluation area and evaluation content elements of the secondary school home economics teacher selection test.

Story-based Information Retrieval (스토리 기반의 정보 검색 연구)

  • You, Eun-Soon;Park, Seung-Bo
    • Journal of Intelligence and Information Systems
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    • v.19 no.4
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    • pp.81-96
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    • 2013
  • Video information retrieval has become a very important issue because of the explosive increase in video data from Web content development. Meanwhile, content-based video analysis using visual features has been the main source for video information retrieval and browsing. Content in video can be represented with content-based analysis techniques, which can extract various features from audio-visual data such as frames, shots, colors, texture, or shape. Moreover, similarity between videos can be measured through content-based analysis. However, a movie that is one of typical types of video data is organized by story as well as audio-visual data. This causes a semantic gap between significant information recognized by people and information resulting from content-based analysis, when content-based video analysis using only audio-visual data of low level is applied to information retrieval of movie. The reason for this semantic gap is that the story line for a movie is high level information, with relationships in the content that changes as the movie progresses. Information retrieval related to the story line of a movie cannot be executed by only content-based analysis techniques. A formal model is needed, which can determine relationships among movie contents, or track meaning changes, in order to accurately retrieve the story information. Recently, story-based video analysis techniques have emerged using a social network concept for story information retrieval. These approaches represent a story by using the relationships between characters in a movie, but these approaches have problems. First, they do not express dynamic changes in relationships between characters according to story development. Second, they miss profound information, such as emotions indicating the identities and psychological states of the characters. Emotion is essential to understanding a character's motivation, conflict, and resolution. Third, they do not take account of events and background that contribute to the story. As a result, this paper reviews the importance and weaknesses of previous video analysis methods ranging from content-based approaches to story analysis based on social network. Also, we suggest necessary elements, such as character, background, and events, based on narrative structures introduced in the literature. We extract characters' emotional words from the script of the movie Pretty Woman by using the hierarchical attribute of WordNet, which is an extensive English thesaurus. WordNet offers relationships between words (e.g., synonyms, hypernyms, hyponyms, antonyms). We present a method to visualize the emotional pattern of a character over time. Second, a character's inner nature must be predetermined in order to model a character arc that can depict the character's growth and development. To this end, we analyze the amount of the character's dialogue in the script and track the character's inner nature using social network concepts, such as in-degree (incoming links) and out-degree (outgoing links). Additionally, we propose a method that can track a character's inner nature by tracing indices such as degree, in-degree, and out-degree of the character network in a movie through its progression. Finally, the spatial background where characters meet and where events take place is an important element in the story. We take advantage of the movie script to extracting significant spatial background and suggest a scene map describing spatial arrangements and distances in the movie. Important places where main characters first meet or where they stay during long periods of time can be extracted through this scene map. In view of the aforementioned three elements (character, event, background), we extract a variety of information related to the story and evaluate the performance of the proposed method. We can track story information extracted over time and detect a change in the character's emotion or inner nature, spatial movement, and conflicts and resolutions in the story.

Content-based Recommendation Based on Social Network for Personalized News Services (개인화된 뉴스 서비스를 위한 소셜 네트워크 기반의 콘텐츠 추천기법)

  • Hong, Myung-Duk;Oh, Kyeong-Jin;Ga, Myung-Hyun;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.3
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    • pp.57-71
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    • 2013
  • Over a billion people in the world generate new news minute by minute. People forecasts some news but most news are from unexpected events such as natural disasters, accidents, crimes. People spend much time to watch a huge amount of news delivered from many media because they want to understand what is happening now, to predict what might happen in the near future, and to share and discuss on the news. People make better daily decisions through watching and obtaining useful information from news they saw. However, it is difficult that people choose news suitable to them and obtain useful information from the news because there are so many news media such as portal sites, broadcasters, and most news articles consist of gossipy news and breaking news. User interest changes over time and many people have no interest in outdated news. From this fact, applying users' recent interest to personalized news service is also required in news service. It means that personalized news service should dynamically manage user profiles. In this paper, a content-based news recommendation system is proposed to provide the personalized news service. For a personalized service, user's personal information is requisitely required. Social network service is used to extract user information for personalization service. The proposed system constructs dynamic user profile based on recent user information of Facebook, which is one of social network services. User information contains personal information, recent articles, and Facebook Page information. Facebook Pages are used for businesses, organizations and brands to share their contents and connect with people. Facebook users can add Facebook Page to specify their interest in the Page. The proposed system uses this Page information to create user profile, and to match user preferences to news topics. However, some Pages are not directly matched to news topic because Page deals with individual objects and do not provide topic information suitable to news. Freebase, which is a large collaborative database of well-known people, places, things, is used to match Page to news topic by using hierarchy information of its objects. By using recent Page information and articles of Facebook users, the proposed systems can own dynamic user profile. The generated user profile is used to measure user preferences on news. To generate news profile, news category predefined by news media is used and keywords of news articles are extracted after analysis of news contents including title, category, and scripts. TF-IDF technique, which reflects how important a word is to a document in a corpus, is used to identify keywords of each news article. For user profile and news profile, same format is used to efficiently measure similarity between user preferences and news. The proposed system calculates all similarity values between user profiles and news profiles. Existing methods of similarity calculation in vector space model do not cover synonym, hypernym and hyponym because they only handle given words in vector space model. The proposed system applies WordNet to similarity calculation to overcome the limitation. Top-N news articles, which have high similarity value for a target user, are recommended to the user. To evaluate the proposed news recommendation system, user profiles are generated using Facebook account with participants consent, and we implement a Web crawler to extract news information from PBS, which is non-profit public broadcasting television network in the United States, and construct news profiles. We compare the performance of the proposed method with that of benchmark algorithms. One is a traditional method based on TF-IDF. Another is 6Sub-Vectors method that divides the points to get keywords into six parts. Experimental results demonstrate that the proposed system provide useful news to users by applying user's social network information and WordNet functions, in terms of prediction error of recommended news.

Establishment of the Korean Standard Vocal Sound into Character Conversion Rule (한국어 음가를 한글 표기로 변환하는 표준규칙 제정)

  • 이계영;임재걸
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.41 no.2
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    • pp.51-64
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    • 2004
  • The purpose of this paper is to establish the Standard Korean Vocal Sound into Character Conversion Rule (Standard VSCC Rule) by reversely applying the Korean Standard Pronunciation Rule that regulates the way of reading written Hangeul sentences. The Standard VSCC Rule performs a crucially important role in Korean speech recognition. The general method of speech recognition is to find the most similar pattern among the standard voice patterns to the input voice pattern. Each of the standard voice patterns is an average of several sample voice patterns. If the unit of the standard voice pattern is a word, then the number of entries of the standard voice pattern will be greater than a few millions (taking inflection and postpositional particles into account). This many entries require a huge database and an impractically too many comparisons in the process of finding the most similar pattern. Therefore, the unit of the standard voice pattern should be a syllable. In this case, we have to resolve the problem of the difference between the Korean vocal sounds and the writing characters. The process of converting a sequence of Korean vocal sounds into a sequence of characters requires our Standard VSCC Rule. Making use of our Standard VSCC Rule, we have implemented a Korean vocal sounds into Hangeul character conversion system. The Korean Standard Pronunciation Rule consists of 30 items. In order to show soundness and completeness of our Standard VSCC Rule, we have tested the conversion system with various data sets reflecting all the 30 items. The test results will be presented in this paper.

A Method of Analyzing Sentiment Polarity of Multilingual Social Media: A Case of Korean-Chinese Languages (다국어 소셜미디어에 대한 감성분석 방법 개발: 한국어-중국어를 중심으로)

  • Cui, Meina;Jin, Yoonsun;Kwon, Ohbyung
    • Journal of Intelligence and Information Systems
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    • v.22 no.3
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    • pp.91-111
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    • 2016
  • It is crucial for the social media based marketing practices to perform sentiment analyze the unstructured data written by the potential consumers of their products and services. In particular, when it comes to the companies which are interested in global business, the companies must collect and analyze the data from the social media of multinational settings (e.g. Youtube, Instagram, etc.). In this case, since the texts are multilingual, they usually translate the sentences into a certain target language before conducting sentiment analysis. However, due to the lack of cultural differences and highly qualified data dictionary, translated sentences suffer from misunderstanding the true meaning. These result in decreasing the quality of sentiment analysis. Hence, this study aims to propose a method to perform a multilingual sentiment analysis, focusing on Korean-Chinese cases, while avoiding language translations. To show the feasibility of the idea proposed in this paper, we compare the performance of the proposed method with those of the legacy methods which adopt language translators. The results suggest that our method outperforms in terms of RMSE, and can be applied by the global business institutions.

A Study on the Prediction of Referral Intension based on Customer Satisfaction in Construction Management (CM에서 고객만족도에 기반한 추천의향 예측에 관한 연구)

  • Jeong, Min;Lee, Ghang
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.6
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    • pp.100-110
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    • 2010
  • The main roots of CM service contracts include existing customer repurchases and those made by new customers by existing ones. The study on customers and loyalty can be factors to strengthen CM's competitiveness. However, there have been little attempt to study customer satisfaction and customer loyalty. Construction Management (CM), the advanced construction management method, was introduced 15 years ago in the mid 1990's in the domestic market. The aim of this research is to build a model that can predict customer loyalty based on how much customers are satisfied with CM service. To measure customer satisfaction and loyalty, this research surveyed 135 decision-makers who have experienced CM services. Customer satisfaction was tested and analyzed according to different phases: planning, designing, procurement, construction, and post construction. Referral intention was tested based on NPS theory. Customer types were divided into detractors, passively satisfied and promoters according to the tested measurement and multinomial logistic regression between the satisfaction by construction phases and customer types. This research resulted to a model that can predict customer types: detractors, passively satisfied and promoters, which were determined according to satisfaction level. The initial planning phase also revealed which factor is most influential for a customer to become promoter. These results can be used to acquire customer loyalty by managing the satisfaction of customers through a project under an Internet-based environment. Such can provide the needed information in quickly exploring positive and negative word-of-mouth feedbacks.

Concept Analysis of Self-help Groups (자조그룹에 대한 개념 분석)

  • Lee, Eun Nam;Eom, Aeyong;Eun, Young;Cho, Kyung-Sook;Lee, Kyung-Sook;Song, Rhayun;Kim, Jong Im;Shin, Gyeyoung;Lim, Nan-Young;Lee, Myung Sook;Bak, Won-Sook;Oh, Doo Nam;Choi, Mi-Kyung;Choi, Hee Kwon
    • Journal of muscle and joint health
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    • v.21 no.1
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    • pp.1-10
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    • 2014
  • Purpose: The purpose of the study was to identify the attributes of self-help groups, their antecedents and consequences relating to self-help groups. Methods: We used the Walker and Avant (2010) method using the key word "self-help groups" the Korea Education and Research Information Service (www.riss4u.net), Pubmed, CINAHL and ProQuest for articles on this topic published between January 2000 and March 2013 were searched. Ultimately, 64 domestic and 21 foreign papers were selected for in-depth analysis. Results: The attributes of self-help groups are as follows: 1) members share common experiences and are supportive of each other; 2) members set goals for individual change; 3) groups are self-monitoring; 4) groups learn problem-solving processes through voluntary and active participation; and 5) groups are small and meet regularly. The antecedents of self-help groups are as follows: 1) an intervention by an expert; 2) a diagnosis of their illness; 3) motivation to change individuals' state; and 4) educational desire. The consequences of self-help groups are the relief of symptoms, the improvement of physiological parameters and quality of life, the decrease in depression, stress, and anxiety, the improvement of illness-related knowledge and self-help activity, and a change in beliefs. Conclusion: Self-help groups can be used as an intervention strategy to help people with chronic illness manage their own problems.

An Anaysis on the Change of Fertility Rates According to Various Fertility Indices in Korea (우리나라의 각종 출산력지표에 의한 출산력 추이에 관한 분석)

  • 이준협
    • Korea journal of population studies
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    • v.9 no.2
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    • pp.67-78
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    • 1986
  • With Economic Development Plan, the Korean National Family Plan Program was introduced in early 1960's. The program, which has been a way for constraining population increase, has obtained excellent results. In other word, it has had an important role in controlling the increase in population. The purpose of this study is to analyze the change of fertility rates since 1970 and the lever of completed fertility of Korean women since 1960. There are Age-specific Fertility Rate(ASFR), Total Fertility Rate(TFR), Gross Reproduction Rate(GRR) and Net Reproduction Rate(NRR) etc. in indices of period fertility. It is also possible to be seen the completed fertility rates by using Parity Progression Ratio. The data necessary for this study were obtained from Population & Housing Census Report from the year of 1960 to 1980 and Vital Statistics from 1980 to 1984, which conducted by Economic Planning Board, Republic of Korea. The summarized results of this study were as follows : 1. Age-specific Fertility Fertility Rate(ASFR) has been continuously decreasing till now. The ASFR for the women aged 25 to 29 was higher than those of any other groups and the ASFR for the women aged 20 to 24 was higher than that of the women aged 30 to 34 since the mid 1970's. 2. There are Total Fertility Rate(TFR), Gross Reproduction Rate(GRR) and Ney Reproduction Rate(NRR) etc. in reproduction rates. First of all, TFR and GRR have been declining except late of 1970's and TFR showed 2.23 per ever-married women, GRR was 1.05 in 1982. Next, the change of NRR could not be found without life table by year and only NRR for the time of census was to be found. In 1980, NRR showed 1.27 per ever-married women and the level was still out of reach at replacement level of population. 3. Specific Fertility Rate by Birth Order(SFRBO) showed to be declined continually since 1972. Especially the SFRBO of the third live birth was decreased from about 22 per 1,000 ever-married women in 1972 to 12 or so in 1982. 4. To know the level of completed fertility, the mean number of completed live births per ever-married women was calculated from 1960 to 1980. The number of completed live births was more than 5 per ever-married women by the year of 1975 but have been declining and resulted in 4.69 in 1980.

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