• Title/Summary/Keyword: word co-occurrence

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Topic Modeling Analysis of Beauty Industry using BERTopic and LDA

  • YANG, Hoe-Chang;LEE, Won-Dong
    • The Journal of Economics, Marketing and Management
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    • v.10 no.6
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    • pp.1-7
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    • 2022
  • Purpose: The purpose of this study is identifying the research trends of degree papers related to the beauty industry and providing information which can contribute to the development of the domestic beauty industry and the direction of various research about beauty industry. Research design, data and methodology: This study used 154 academic papers and 189 academic papers with English abstracts out of 299 academic papers. All of these papers were found by searching for the keyword "beauty industry" in ScienceON on August 15, 2022. For the analysis, BERTopic and LDA (Latent Dirichlet Allocation) analysis were conducted using Python 3.7. Also, OLS regression analysis was conducted to understand the annual increase and decrease trend of each topic derived with trend analysis. Results: As a result of word frequency analysis, the frequency of satisfaction, management, behavior, and service was found to be high. In addition, it was found that 'service', 'satisfaction' and 'customer' were frequently associated with program and relationship in the word co-occurrence frequency analysis. As a result of topic modeling, six topics were derived: 'Beauty shop', 'Health education', 'Cosmetics', 'Customer satisfaction', 'Beauty education', and 'Beauty business'. The trend analysis result of each topic confirmed that 'Beauty education' and 'Health education' are getting more attention as time goes by. Conclusions: The future studies must resolve the extreme polarization between the structure of the small beauty industry and beauty stores. Furthermore, the researches have to direct various ways to create the performance of internal personnel. The ways to maximize product capabilities such as competitive cosmetics and brands are also needed attentions.

Topic Modeling Analysis of Social Media Marketing using BERTopic and LDA

  • YANG, Woo-Ryeong;YANG, Hoe-Chang
    • The Journal of Industrial Distribution & Business
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    • v.13 no.9
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    • pp.37-50
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    • 2022
  • Purpose: The purpose of this study is to explore and compare research trends in Korea and overseas academic papers on social media marketing, and to present new academic perspectives for the future direction in Korea. Research design, data and methodology: We used English abstract of research paper (Korea's: 1,349, overseas': 5,036) for word frequency analysis, topic modeling, and trend analysis for each topic. Results: The results of word frequency and co-occurrence frequency analysis showed that Korea researches focused on the experiential values of users, and overseas researches focused on platforms and content. Next, 13 topics and 12 topics for Korea and overseas researches were derived from topic modeling. And, trend analysis showed that Korean studies were different from overseas in applying marketing methods to specific industries and they were interested in the short-term performance of social media marketing. Conclusions: We found that the long-term strategies of social media marketing and academic interest in the overall industry will necessary in the future researches. Also, data mining techniques will necessary to generate more general results by quantifying various phenomena in reality. Finally, we expected that continuous and various academic approaches for volatile social media is effective to derive practical implications.

A Study on Leadership Trends from the Perspective of Domestic Researcher's Using BERTopic and LDA

  • Sung-Su, SHIN;Hoe-Chang, Yang
    • East Asian Journal of Business Economics (EAJBE)
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    • v.11 no.1
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    • pp.53-71
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    • 2023
  • Purpose - This study aims to find clues necessary for the direction of leadership development suitable for the current situation by exploring the direction in which leadership has been studied from the perspective of domestic researchers, along with the arrangement of leadership theories studied in various ways. Research design, data, and methodology - A total of 7,425 papers were obtained due to the search, and 5,810 papers with English abstracts were used for analysis. For analysis, word frequency analysis, word clouding, and co-occurrence were confirmed using Python 3.7. In addition, after classifying topics related to research trends through BERTopic and LDA, trends were identified through dynamic topic modeling and OLS regression analysis. Result - As a result of the BERTopic, 14 topics such as 'Leadership management and performance' and 'Sports leadership' were derived. As a result of conducting LDA on 1,976 outliers, five topics were derived. As a result of trend analysis on topics by year, it was confirmed that five topics, such as 'military police leadership' received relative attention. Conclusion - Through the results of this study, a study on the reinterpretation of past leadership studies, a study on LMX with an expanded perspective, and a study on integrated leadership sub-factors of modern leadership theory were proposed.

The Tresnds of Artiodactyla Researches in Korea, China and Japan using Text-mining and Co-occurrence Analysis of Words (텍스트마이닝과 동시출현단어분석을 이용한 한국, 중국, 일본의 우제목 연구 동향 분석)

  • Lee, Byeong-Ju;Kim, Baek-Jun;Lee, Jae Min;Eo, Soo Hyung
    • Korean Journal of Environment and Ecology
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    • v.33 no.1
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    • pp.9-15
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    • 2019
  • Artiodactyla, which is an even-toed mammal, widely inhabits worldwide. In recent years, wild Artiodactyla species have attracted public attention due to the rapid increase of crop damage and road-kill caused by wild Artiodactyla such as water deer and wild boar and the decrease of some species such as long-tailed goral and musk deer. In spite of such public attention, however, there have been few studies on Artiodactyla in Korea, and no studies have focused on the trend analysis of Artiodactyla, making it difficult to understand actual problems. Many recent studies on trend used text-mining and co-occurrence analysis to increase objectivity in the classification of research subjects by extracting keywords appearing in literature and quantifying relevance between words. In this study, we analyzed texts from research articles of three countries (Korea, China, and Japan) through text-mining and co-occurrence analysis and compared the research subjects in each country. We extracted 199 words from 665 articles related to Artiodactyla of three countries through text-mining. Three word-clusters were formed as a result of co-occurrence analysis on extracted words. We determined that cluster1 was related to "habitat condition and ecology", cluster2 was related to "disease" and cluster3 was related to "conservation genetics and molecular ecology". The results of comparing the rates of occurrence of each word clusters in each country showed that they were relatively even in China and Japan whereas Korea had a prevailing rate (69%) of cluster2 related to "disease". In the regression analysis on the number of words per year in each cluster, the number of words in both China and Japan increased evenly by year in each cluster while the rate of increase of cluster2 was five times more than the other clusters in Korea. The results indicate that Korean researches on Artiodactyla tended to focus on diseases more than those in China and Japan, and few researchers considered other subjects including habitat characteristics, behavior and molecular ecology. In order to control the damage caused by Artiodactyla and to establish a reasonable policy for the protection of endangered species, it is necessary to accumulate basic ecological data by conducting researches on wild Artiodactyla more.

Selective Word Embedding for Sentence Classification by Considering Information Gain and Word Similarity (문장 분류를 위한 정보 이득 및 유사도에 따른 단어 제거와 선택적 단어 임베딩 방안)

  • Lee, Min Seok;Yang, Seok Woo;Lee, Hong Joo
    • Journal of Intelligence and Information Systems
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    • v.25 no.4
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    • pp.105-122
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    • 2019
  • Dimensionality reduction is one of the methods to handle big data in text mining. For dimensionality reduction, we should consider the density of data, which has a significant influence on the performance of sentence classification. It requires lots of computations for data of higher dimensions. Eventually, it can cause lots of computational cost and overfitting in the model. Thus, the dimension reduction process is necessary to improve the performance of the model. Diverse methods have been proposed from only lessening the noise of data like misspelling or informal text to including semantic and syntactic information. On top of it, the expression and selection of the text features have impacts on the performance of the classifier for sentence classification, which is one of the fields of Natural Language Processing. The common goal of dimension reduction is to find latent space that is representative of raw data from observation space. Existing methods utilize various algorithms for dimensionality reduction, such as feature extraction and feature selection. In addition to these algorithms, word embeddings, learning low-dimensional vector space representations of words, that can capture semantic and syntactic information from data are also utilized. For improving performance, recent studies have suggested methods that the word dictionary is modified according to the positive and negative score of pre-defined words. The basic idea of this study is that similar words have similar vector representations. Once the feature selection algorithm selects the words that are not important, we thought the words that are similar to the selected words also have no impacts on sentence classification. This study proposes two ways to achieve more accurate classification that conduct selective word elimination under specific regulations and construct word embedding based on Word2Vec embedding. To select words having low importance from the text, we use information gain algorithm to measure the importance and cosine similarity to search for similar words. First, we eliminate words that have comparatively low information gain values from the raw text and form word embedding. Second, we select words additionally that are similar to the words that have a low level of information gain values and make word embedding. In the end, these filtered text and word embedding apply to the deep learning models; Convolutional Neural Network and Attention-Based Bidirectional LSTM. This study uses customer reviews on Kindle in Amazon.com, IMDB, and Yelp as datasets, and classify each data using the deep learning models. The reviews got more than five helpful votes, and the ratio of helpful votes was over 70% classified as helpful reviews. Also, Yelp only shows the number of helpful votes. We extracted 100,000 reviews which got more than five helpful votes using a random sampling method among 750,000 reviews. The minimal preprocessing was executed to each dataset, such as removing numbers and special characters from text data. To evaluate the proposed methods, we compared the performances of Word2Vec and GloVe word embeddings, which used all the words. We showed that one of the proposed methods is better than the embeddings with all the words. By removing unimportant words, we can get better performance. However, if we removed too many words, it showed that the performance was lowered. For future research, it is required to consider diverse ways of preprocessing and the in-depth analysis for the co-occurrence of words to measure similarity values among words. Also, we only applied the proposed method with Word2Vec. Other embedding methods such as GloVe, fastText, ELMo can be applied with the proposed methods, and it is possible to identify the possible combinations between word embedding methods and elimination methods.

Examining Suicide Tendency Social Media Texts by Deep Learning and Topic Modeling Techniques (딥러닝 및 토픽모델링 기법을 활용한 소셜 미디어의 자살 경향 문헌 판별 및 분석)

  • Ko, Young Soo;Lee, Ju Hee;Song, Min
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.3
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    • pp.247-264
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    • 2021
  • This study aims to create a deep learning-based classification model to classify suicide tendency by suicide corpus constructed for the present study. Also, to analyze suicide factors, the study classified suicide tendency corpus into detailed topics by using topic modeling, an analysis technique that automatically extracts topics. For this purpose, 2,011 documents of the suicide-related corpus collected from social media naver knowledge iN were directly annotated into suicide-tendency documents or non-suicide-tendency documents based on suicide prevention education manual issued by the Central Suicide Prevention Center, and we also conducted the deep learning model(LSTM, BERT, ELECTRA) performance evaluation based on the classification model, using annotated corpus data. In addition, one of the topic modeling techniques, LDA identified suicide factors by classifying thematic literature, and co-word analysis and visualization were conducted to analyze the factors in-depth.

Issues on Articles Covering Outstanding Management of Apartment Complexes - Content Analysis of Newspaper Reports with Lexical Statistics - (우수 아파트단지 취재기사에서의 관리상의 논점 - 탐방기사를 이용한 언어통계학적 내용분석 -)

  • Choi Jung-Min;Kang Soon-Joo
    • Journal of the Korean housing association
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    • v.17 no.4
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    • pp.131-143
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    • 2006
  • Nowadays, diverse mass media discovers and introduces outstanding management cases of apartment complexes to induce vital competitions of constructors and active participation of residents to apartment management. This study statistically analyzed the management issues of outstanding apartment complexes that have been introduced by mass media with lexical criteria to examine the characteristics of their exemplary management. The key issues of outstanding apartment management are summarized as: efficient management of convenient facilities for residents, community activities based on residents' participation, and maintenance of pleasant living environments through transparent management. Also, the result of the relation arrangement of co-occurrence word from a Social Network Analysis included three key concepts of multi-family housing management - Maintenance Management, Operating Management, and Community Life Management - with emphasis on 'residents' and 'apartment complexes.' However, Operating Management was relatively deemphasized.

Calculation of similarity by weighting title and summary in word co-occurrence of research reports (연구 보고서의 공기관계 정보에 제목 및 요약의 가중치를 적용한 유사도 계산)

  • Kim, Nam-Hun;Joo, Jong-Min;Park, Hyuk-Ro;Yang, Hyung-Jeong
    • Proceedings of The KACE
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    • 2017.08a
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    • pp.37-40
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    • 2017
  • 본 논문에서는 국가 연구 보고서의 공기 관계 정보와 제목, 요약 등에 가중치를 적용한 유사도 계산방법을 제안한다. 이를 위해 국가 연구개발 보고서에서 텍스트를 추출하여 한 문장 단위로 문서를 분할하고, 기본 불용어와 보고서에서 특징적으로 나타나는 불용어를 처리하고 형태소 분석을 한 뒤 공기관계를 추출하였다. 또한 문서의 유사도 계산시 정확성을 높이기 위해 제목과 요약 부분에 가중치를 부여하였다. 이를 통해 본 논문에서 제안하는 방법이 문서 검색 라이브러인 루씬(Lucene)을 이용한 방법보다 2.5%의 검색성능 향상을 그리고 Knn-휴리스틱 방법보다는 1.1%의 검색성능 향상을 보였다. 이러한 결과를 통해 문서의 요약과 제목 그리고 공기관계 정보가 연구보고서의 유사도를 계산 하는데 영향을 미친다는 것을 보였다.

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Fuzzy Query Processing through Two-level Similarity Relation Matrices Construction (2계층 유사관계행렬 구축을 통한 질의 처리)

  • 이기영
    • Journal of the Korea Computer Industry Society
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    • v.4 no.10
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    • pp.587-598
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    • 2003
  • This paper construct two-level word similarity relation matrices about title and to scientific treatise. As guide keyword similarity relation matrices which is constructed to co-occurrence frequency base same time keeps recall rater by query expansion by tolerance relation, it is index structure to improve the precision rate by two-level contents base retrieval. Therefore, draw area knowledge through subject analysis and reasoned user's information request and area knowledge to fuzzy logic base. This research is research to improve vocabulary mismatch problem and information expression having essentially on query.

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Keyword Automatic Extraction Scheme with Enhanced TextRank using Word Co-Occurrence in Korean Document (한글 문서의 단어 동시 출현 정보에 개선된 TextRank를 적용한 키워드 자동 추출 기법)

  • Song, KwangHo;Min, Ji-Hong;Kim, Yoo-Sung
    • 한국어정보학회:학술대회논문집
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    • 2016.10a
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    • pp.62-66
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    • 2016
  • 문서의 의미 기반 처리를 위해서 문서의 내용을 대표하는 키워드를 추출하는 것은 정확성과 효율성 측면에서 매우 중요한 과정이다. 그러나 단일문서로부터 키워드를 추출해 내는 기존의 연구들은 정확도가 낮거나 한정된 분야에 대해서만 검증을 수행하여 결과를 신뢰하기 어려운 문제가 있었다. 따라서 본 연구에서는 정확하면서도 다양한 분야의 텍스트에 적용 가능한 키워드 추출 방법을 제시하고자 단어의 동시출현 정보와 그래프 모델을 바탕으로 TextRank 알고리즘을 변형한 새로운 형태의 알고리즘을 동시에 적용하는 키워드 추출 기법을 제안하였다. 제안한 기법을 활용하여 성능평가를 진행한 결과 기존의 연구들보다 향상된 정확도를 얻을 수 있음을 확인하였다.

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