• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.40-53
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• 2012

In the past, the elements that determine the movie performance were directors, movie stars, the number of opening screens, on-line ratings or distributing agencies. However, the word-of-mouth effect has changed this trends. So the influence of word of mouth grows more and more strong at this stage of the Internet and smart phones being widely prevalent. I fix my sight upon SNS which is one of the medium of arousing the word-of-mouth effect, and I have a purpose to cast light upon a real example of the influence of SNS on the movie performance. The way is to analyze SNS activities that accompany the process of production and showing of , which is said to have had an beneficial effect of SNS among the enormously successful movies last year. It is relevant to provide a new milestone regarding the movie performance through the successful case of SNS activities by examining the word-of-mouth activities through SNS in the manner of the period division of the pre-release, the early stage of release and the maturity.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.707-723
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• 2016

The purpose of this study is to focus on the effects of different channel types of Word-of-Mouth on the product attitude. Additionally, the product involvement and gender are considered as moderating variables. The results of this study show that different word-of-mouth channel types have different effects on the product attitude, that is, off-line has more influence than on-line does. Also the product involvement moderates the relationship between the channel types of word-of-mouth and the product attitude, while the gender does not. The results imply that while building the word-of-mouth marketing strategy, companies should not only pay attention to the on-line media channel, but lay importance on the off-line communication channel.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.421-430
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• 2021

It is necessary to pay attention to the appearance of word-initial glottalization among social classes. The higher the academic ability, the more formal it is, the more likely it is to avoid word-initial glottalization due to the psychological factors that are close to the English pronunciation. The purpose of this study is to prove and clarify this through experimental research and the Praat voice analysis program. In previous discussions on word-initial glottalization, there have been various discussions such as strengthening expressions, the conclusion of competition of modern society, Korean historical analysis, differences in Korean and English phonetics, and attempts to regularize the pronunciation of loanwords. In this paper, it was revealed that the higher the academic ability, the weaker the pronunciation of loanwords word-initial glottalization appears in formal and formal situations, by using experimental research and voice analysis program Praat. The presence or absence of pronunciation of the initial specification of loanwords acts as a psychological base for expressing one's status and hierarchy.

• Korean Journal of Cognitive Science
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• v.19 no.1
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• pp.17-39
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• 2008

The present study was conducted to provide Korean word association lists for adults and children which are needed in research area of false memory. Associated words, asso[iation strength, and the proportion of cue set size to the total number of associated words produced through the discrete association technique were compared between the two groups. The data showed that associated words with high strength wert same or similar but associated words with lower strength were various in the two groups. The result that adults produced larger proportion of cue set size than children suggests that adults have more typical and more convergent semantic network than children. The present data will be served as a database useful for the studies to investigate cognitive functions in memory and other related area.

• The Research Journal of the Costume Culture
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• v.7 no.2
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• pp.225-229
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• 1999

The purpose of this study was to trace and to identify the origin and meanings of the word ho-su(胡神) that is found in historical documents of Chosun dynasty period. Historical documents, books, and other written materials from Korea and China were used for this research. The word ho-su(胡神) of Korea was originated in Chinese. At the first, ho-su(胡神) was a name of a kind of sleeves. It is long and wide round sleeves with narrow wrist parts. The character ho(胡) means a jaw, lower part of a jaw, a jaw hung down, hing down and lower part. Thus, the word ho-su(胡神) is a compound word made with character ho(胡) and character su(神) sleeve. The direct meaning of ho-su(胡神) in characteristic shape of the sleeves. The second meaning of the ho-su(胡神) is the name of a dress with long and wide round sleeves with narrow wrists. The name of the ho-su as a name of a dress was taken from the name of the ho-su(胡神), a kind of sleeves.

• The Research Journal of the Costume Culture
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• v.7 no.2
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• pp.220-224
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• 1999

This study is concerned with the names of is sa mai(잇사매) and ham sa mai(함사매). Origins and meanings of these terms were traced and examined. Some significant findings can be summarized as follows : Korean word is sa mai(잇사매) was a compound word. Korean character is (잇) is derived from Chinese character i, and sa mai(사매) in Korean means sleeves 神 in Chinese character. The character ham in Ham sa mai(함사매) is its origin in Chinese : Korean character ham was Korean pronounciation of the Chinese character, han. ham sa mai is a compound word of ham(함) (Korean), (han ) (Chinese) and sa mai(사매) sleeves(Korean). Thus, first characters of is(잇) in is sa mai(잇사매) and ham(함) in ham sa mai(함사매) are originated from Chinese, where as the word sa mai in the end of is sa mai and ham sa mai is pure Korean. Both character i and ham(han, Chinese) in Chinese means a jaw. Thus, both is sa mai(잇사매) and ham sa mai(함사매) means “jawed sleeves”. That is long and wide round sleeves with narraw wrists.

• The Research Journal of the Costume Culture
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• v.7 no.3
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• pp.22-34
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• 1999

The purpose of this study was to trace and identify the origin and the meanings of the word ho-su(胡袖) of Chosun dynasty period. Findings of this study can be summerized as follows : The original meaning of the word ho-su(胡袖) is a name of round sleeves. Later it was used as a name of a dress with round sleeves. The word ho-su as a name of a dress is an abbrecviated form of ho su so o za(好袖小 子) of a previous period. The word jyo go ri(赤古里) in historical documents is anothor name of so o za(小 子). Wearing the ho-su(胡袖) was restricted to royal family women. It was included in royal women\`s wedding garments as ordinary use. Colors of this dress was used as a means of differentiating the rank and position of the wearer.

• Journal of Contemporary Eastern Asia
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• v.13 no.2
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• pp.3-14
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• 2014

Online communities are an important source of electronic-word-of-mouth (eWOM), however few studies have examined these types of messages within the Middle Eastern context. This study focuses on Kuwaiti women as members of an online beauty forum; previous work has suggested a mediating effect of gender with women being more likely to trust and follow-up word-of-mouth with a purchase. A conceptual model, based on existing theoretical contributions, provides the basis of a coding framework for the message characteristics that influence members' eWOM adoption. A sub-set of the analysis is presented: 218 threads (1820 messages, coded into 6702 units) illustrating cases where eWOM was adopted and thereby demonstrating continuance intention with members returning to the forum. Content analysis revealed the prevalence of emotional aspects in messages, coded into a new category of 'community bonding'. Findings show that emotion expressed in messages is as influential and important as cognitive aspects of argument quality.

• The Research Journal of the Costume Culture
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• v.3 no.1
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• pp.1-15
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• 1995

This study is concerned with the julpoong of Koguryo. The meaning, form, structure, user, the origin of the word the julpoong were examined. The pien of he ancient China and the julpoong of Koguryo were examined. The result of the analysis of this study is as follows. The Chinese and the people of Koguryo used the meanings of the julpoong differently : the Chinese referred the julpoong to the conical hat with the seams including one seam on it, while the people of Koguryo called the julpoong as the conical hat with seams excluding one seam on it. the people of Koguryo called the julpoong with one seam as the chack . The julpoong was used by all people of Koguryo : the government officials, envoys, and the commoners wore it. The word julpoong of Koguryo was derived from dulband, dulband, dubend, dolband of Persians. the word julpoong is correspondent with the above the persian words. The julpoong of Koguryo word was transliteration of dulband(dulband, dulbend, dolband) meaning turban or sash. The hat called chack by the people of 고구려 was the conical hat with one sea and their meaning of he chack was different from the meaning of the chack of the Chinese. The julpoong a kind of conical hat, was called by the pine by the ancient Chinese.

• English Language & Literature Teaching
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• v.15 no.2
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• pp.51-70
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• 2009

This study focuses on the asymmetrical realization of homorganic nasal-obstruent stop clusters in English when they occur word medially and word finally. This uneven realization of NC clusters is not only controlled by the place of articulation of the cluster constituents but also by the agreement of voicing feature specifications of the cluster elements. We propose context-sensitive constraints, which are more specified versions than *NC (Pater, 1996, 1999, 2004). The result of the study reveals that homorganic NC clusters consisting of coronal place feature are faithfully realized word finally while they are constrained word medially. The deletion of voiceless post-nasal coronal stop should be considered a new language specific strategy to avoid *NC.