• 한국식품영양학회지
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• 제25권3호
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• pp.419-429
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• 2012

The purpose of this study was to assess the consumption patterns of Makoli and to provide age-specific suggestions to increase the popularity of newly developed products. The subjects of the study were 373 men and 329 women, and information was obtained by self-administered questionnaire in December of 2010. One major finding of the study was that regardless of gender, consumption of Makoli was correlated to age: older respondents drank more Makoli. Those in their thirties and older, especially women, drank Makoli at home with family. The reasons given for liking or disliking Makoli differed among age groups, but were the same between genders. More subjects in their twenties liked Makoli because of its distinctive taste, while more in their forties liked it for its cultural value. Subjects in their thirties disliked it because it caused headaches, while more in their forties complained of burping. Both genders in their twenties suggested that TV and internet advertisements may be the best strategy to increase the popularity of newly developed Makoli products, and women in their forties suggested promoting Makoli's health benefits. The low calorie content of new Makoli products appealed to women of all age groups and men in their twenties and thirties. Women in their forties were also attracted by Makoli's possible effect to alleviate constipation.

• 패션비즈니스
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• 제7권3호
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• pp.24-35
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• 2003

This study is intended to figure out marketing strategies of women clothing brands which are remarkably preferred and recognized among Chinese women in their twenties by analyzing and comparing the features of products between Chinese fashion brands and Korean brands. This study result is follow as: 1. As the result of women fashion brands in China, it became certain that the differentiation policy of each brand and the strategy of development design reflected the needs of Chinese consumers in 20s were preferred in Chinese fashion market. 2. As the result of comparing and analysing the strategy of Korean brands' clothing product entered China market, some of them reflected well Chinese women' inclination who are in their twenties. Therefore with the proper positioning and the strategy of actual place, those Korean brands are prominently preferred. However others can not be the leading brands because of supplying inharmonious basic-style product with the preference of Chinese women in 20s.

• 패션비즈니스
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• 제25권6호
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• pp.1-12
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• 2021

The purpose of this study examines the fashion-related concerns of women in their early twenties and their personal thoughts on sociocultural factors through fashion. Data were collected twenty-seven female participants in their twenties in order to examine their traumas related to fashion and how these experiences affect their attitude toward clothing and fashion. Based on this, this study sheds light on what effects traumatic experiences have had on participants' self-esteem. It also provides an in-depth analysis of the problems underlying and reasons for the study participants' fashion choices, and attempts to demonstrate their self-reflection through fashion. Finding of the study was that the participants had a passive attitude toward fashion and built a wall against it. The study results suggest that the very first step to going beyond oneself and developing an active attitude is to try to be proactive and face a challenge related to fashion or clothes that one chooses oneself. Therefore, it is now time for Korean society to shape a culture that respects the unique qualities of every individual and allows free expression of diversity.

• 패션비즈니스
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• 제18권5호
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• pp.1-14
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• 2014

The purpose of this study was to analyze body mass index of women in their twenties and investigate the relationships of body attitude and clothing attitude. To achieve the purposes of this study, a questionnaire was conducted with 398 people from May 2 to May 30, 2013. The final data was analyzed with spss 18.0 program. The results were as follows: First, I found that body attitude had this order: Feeling fat, Lower body fatness, Salience of weight and shape, Attractiveness, Strength and fitness, and Body disparagement Secondly, there were significant differences of body attitude based on demographic characteristics and body mass index. Thirdly, I found that clothing attitude was classified into four factors of Personality pursuit, Body complement, Appearance ostentation, and Social approval. Fourthly, there were significant differences of clothing attitude based on demographic characteristics and body mass index. Fifthly, there were significant relations of body mass index, body attitude, and clothing attitude of women in their twenties. Thus, I found that body mass index and body attitude were related to clothing attitude.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.85-85
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• 2003

The purpose of this study is to suggest a methodology to grasp the design method of industrial slacks pattern for women in their early twenties, and to suggest modernistic application measure and design method which reflects the design method of industrial slacks pattern.

• 한국의류학회지
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• 제41권1호
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• pp.43-59
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• 2017

This study used data from a survey of adult Korean women in their twenties to learn their current practices for wearing and purchasing tight-fit jeans available on the market as well as perceptions regarding size measurements and satisfaction levels. We then determined product sizes and pattern measurements for the type of jeans worn. This study also analyzed discrepancies in product size measurements among brands to determine whether the measurements were generally suitable for average body shapes and measurements of women in their twenties. The study results were as follows. First, the survey asked women in their twenties about current practices in wearing jeans. Many respondents answered that their preferred fit is "a perfectly snug fit" and that the most common fit style of jeans was the skinny fit. Second, we selected a test pair of jeans with an identical fiber content from brands that women prefer to wear, according to the survey results. We researched the product measurements of the size respectively labeled 27 inches for each of the 8 brands' test jeans; consequently, the results showed that there were significant differences among the brands in the product measurements of each part of jeans. Third, we analyzed the pattern measurements of 8 selected brands for each area and identified pattern characteristics by brand.

• 복식
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• 제44권
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• pp.77-89
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• 1999

The present study aims at developing standardized patterns of ready-made Korean traditional costume for women in twenties and at suggesting classified standards so that consumers can buy high quailty clothes easily without dissatisfaction on unsuitable measurments. It was found from the dressing experiment results that new-concept patterns of Korean jackets onsidering women's bodies were seriously required because jackets fabricated by conventional patterns were not properily fitted to their bodies. During the processes of patten development, dressing experiment, and subsequent pattern adjustment, measurment standards classified by women's bodies were established, and new standardized patterns were developed in accordance with characteristics of women's bodies. These findings suggested that future studies on the pattern modification should be achieved continuously in consideration of ages, tastes, and fashions of modern women consumers.

• 복식문화연구
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• 제14권5호
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• pp.699-714
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• 2006

The purpose of this study is to suggest a methodology to grasp the design method of industrial slacks pattern for women in their early twenties. The result of this study is as follows: 1. The result of the questionnaire showed that the design of rear center gradient was most important and the rear center gradient was designed by shifting waist line and hip line to a suitable degree.; below the waist by 4cm, the girth was measured and the ease of $0{\sim}1cm$ was applied to it, and the ease of hip girth was $3.2{\pm}1.2cm$, and rear center gradient was $2.2{\pm}1cm$, and front crotch extension was $2.8{\pm}0.5cm$, while rear crotch extension was $6.3{\pm}0.5cm$. 2. By comparing rear center gradient which was selected as an important design item with total crotch length and hip girth, I selected industrial pattern and educational pattern, and evaluated them on human bodies. In the result of ANOVA analysis, there were meaningful differences in 8 items: the ease of front waist girth, the ease of front abdomen, the ease of front hip girth, rumples in the side lines, the location of rear waist line, etc. 3. The design method of slacks pattern suitable for women in their early twenties was suggested as follows: the location of waist girth is below waist by $2.5{\sim}3cm$; the ease of waist girth is $0{\sim}1cm$; the ease of hip girth is $2{\sim}3cm$; total crotch length is body size - 5cm; rear center gradient is $2.5{\pm}0.5cm$; rear crotch extension is $7{\pm}0.5cm$; front crotch extension is 3cm.

• 한국의류학회지
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• 제23권3호
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• pp.391-401
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• 1999

For proper communication among manufactures in various countries and for consumers' convenience in purchasing garments imported from foreign countries the ISO revised the size designation system in 1969. Since 1970's various countries have revised their standard sizing system by adapting the ISO system . The purpose of this study is (1) to satisfy domestic consumer's needs by developing a sizing system based on that of ISO for Korean women in their early twenties and (2) to contribute to entering the international fashion market by manufacturing high quality apparel products The results were as follows: (1) By measuring and analyzing of 464 female between the ages for 18 and 24 the data indicated that body height could be divided into following three groups. S(Short) : 152cm (19.2%) R(Regular) : 160cm (57.8%) L(Long) : 165cm(22.6%) (2) According to the results to analyzing body type of this study the medium hip(drop 6) is 47.4% the large hip(over drop 12) is 42.7% the 2 types covers 90.3% (3) Comparing Korean women's size with foreign women's size DOB size code is 17 JIS size code is 9AR, FNOR size codes are 36n. 38n. and Italian size cods are 40, 42

• 대한가정학회지
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• 제36권12호
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• pp.105-114
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• 1998

The objectives of this study were to classify the contents of clothing image preferences, and to examine how clothing image preferences vary according to extroversion-introversion, gender, and age. Subjects for the study were 627 men and women ranging in ages from teens to forties in Kwangju City, Korea. The results of the study were as follows; 1) Four factors of clothing image preference derived by factor analysis : F. 1 'peculiar image' ; F. 2 'noble image' ; F. 3 'bright image' ; F. 4 'sprightly imagel'. 2) The interaction between extroversion-introversion groups and gender groups was significant for sprigtly images. The men of extroversion group tended to prefer gentle images, while the women of extroversion group preferred sprightly images. 3) The women liked sprightly images more than the men, the liked gentle images more. Women in their 20's liked sprightly image most, but as they grew older they tended to prefer gentle images. 4) The extroversion groups liked peculiar images more than the introversion groups. Teens liked peculiar image more than the others, subjects in their 30's and 40's preferred commonplace images. 5) The extroversion groups liked noble images more than the introversion groups. Women in their 30's and 40's liked popular images more than female subjects in their teens and twenties. Women in their teens and twenties liked popular images more than did the men in the same age group. 6) The extroversion groups liked bright images more than the introversion groups. Men in their teens and 20's liked bright images more than did men in their 30's and 40's. This finding suggests that women liked sprightly and noble clothing images, and men liked commonplace and gentle images. As they grew older, they tended to like commonplace, popular, and gentle clothing images. The extroversion groups liked peculiar, noble, and bright images more than did the introversion groups. The results of this study mean that personality traits such as extroversion-introversion are characteristics that affect clothing preferences, and it is possible to infer people's personality by their attire.