• Nutrition Research and Practice
• /
• v.8 no.5
• /
• pp.564-570
• /
• 2014

BACKGROUND/OBJECTIVES: Although the issues of singles' dietary style and quality of life are becoming important due to the increasing number of singles with economic power, little research has been conducted to date on singles' use of convenience food and quality of life in relation to their dietary style. Thus, the present study intends to provide basic data to improve the quality of life by determining the current status of the use of convenience food and explicating its relationship with quality of life through analyzing the dietary lifestyles of the singles. SUBJECTS/METHODS: The targets of this study were singles, identified as adults between the ages of 25 and 54, living alone, either legally or in actuality having no partner. A statistical analysis of 208 surveys from Seoul, respectively, was conducted using SPSS12.0 for Windows and SEM using AMOS 5.0 statistics package. RESULTS: The convenience-oriented was shown to have a significant positive effect on convenience food satisfaction. HMR satisfaction was found to have a significant effect on positive psychological satisfaction and the convenience-oriented was found to have a significant negative effect on all aspects of quality of life satisfaction. CONCLUSIONS: There must be persistent development of food industries considering the distinctive characteristics of the lives of singles in order to satisfy their needs and improve the quality of their lives.

• Journal of the Korean Society of Costume
• /
• v.55 no.3 s.93
• /
• pp.136-149
• /
• 2005

The purpose of this study was to analyze how the purchase of BURBERRY prestigious fashion brand, accomplishing the most successful luxury brand in Korea, correlated to the demographic and psychological characteristics of the BURBERRY purchasers, especially, conformity and individuality. The responses of 304 female living in Seoul and the metropolitan area between 20sover 50s who had ever bought BURBERRY were used in the study. The following results were found: 1) BURBERRY consumer's psychological characteristics were classified into 2 types of conformity (normative conformity and identificational conformity) and 2 types of individuality (anticonformity and independence) 2) 3 factors of the attributes of BURBERRY products were identified: functionality (color, multipurpose, easy-care, pattern), symbolic(brand renown & trust, history & heritage, scarcity) and aesthetic(quality, design) 3) Women conforming to higher clothing conformity attached great importance to the symbolic attributes of BURBERRY 4) The importance factors of decision on purchasing of BURBERRY were design, brand renown & trust and product quality among which the design was the highest in degree and order.

• Journal of the Korean Home Economics Association
• /
• v.43 no.7 s.209
• /
• pp.37-51
• /
• 2005

The purpose of this study was to determine the level of caregiving behaviors of adult children and the main factors influencing the caregiving behaviors of adult children. This research was based on a survey conducted with 620 adults, from 30 to 59 years old, living in the Seoul metropolitan area, with at least one living parent. Statistical analysis was carried out using SPSS/WIN including frequencies, t-test, one-way ANOVA and regression analysis. no results were as follows. First, the level of caregiving behaviors of adult children varied with background variables, such as birth ranking and job for the children-related variables, and age of mother, income level and type of living for the parents-related variables. Second, the level of caregiving behaviors of adult children varied with the degree of emotional solidarity between the adult children and their parents. Third, the caregiving behaviors were significantly different according to gender as gender played an important role in differentiating the motives for caregiving behaviors.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.3_4
• /
• pp.384-394
• /
• 2003

The purpose of this research is to provide the apparel companies with a successful business strategy by analyzing the concept, function and current status of mileage programs; and examining how customer's attitude, recognition, experience, compensation method of the mileage program in apparel companies affect its brand loyalty. In this research simple random sampling was performed. The sample pool was based on 494 people which included college students and employed men and women in their twenties and thirties living in Seoul and in the metropolitan area. The data analysis was completed on the basis of SPSS package, using frequency, percentage, mean, standard deviation, factor analysis, variation, Scheffe test, regression, t-test, and X/sup2/. The following results were found in this research: It is effective to maintain brand loyalty through continuous relationship with consumers as fierce competition increases in apparel companies. A mileage program is a win/win strategy that allows clothing companies to increase its sales and brand loyalty while consumers feel greater satisfaction.

• The Research Journal of the Costume Culture
• /
• v.14 no.6
• /
• pp.900-916
• /
• 2006

The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.

• Journal of the Economic Geographical Society of Korea
• /
• v.11 no.1
• /
• pp.59-77
• /
• 2008

The purpose of this study is to investigate the impact of traffic-related air pollution on the urban population in the Metropolitan Seoul area. In particular, this study analyzes urban population exposure to traffic-related particulate materials(PM). For the purpose, this study examines the relationships between traffic flows and PM concentration levels during the last fifteen years. Traffic volumes have been decreased significantly in recent year in Seoul, however, PM levels have been declined less compare to traffic volumes. It may be related with the rapid growth in the population and vehicle numbers in Gyenggi, the outskirt of Seoul, where several New Towns have been developed in the middle of 1990's. The spatial pattern of commuting has changed, and thus and travel distances and traffic volumes have increased along the main roads connecting CBDs in Seoul and New Towns consisting of large residential apartment complexes. These changes in traffic flows and travel behaviors cause increasing exposure to traffic-related air pollution for urban population over the Metropolitan Seoul area. GIS techniques are applied to analyze the spatial patterns of traffic flows, population distributions, PM distributions, and passenger flows comprehensively. This study also analyzes real time base traffic flow data and passenger flow data obtained from T-card transaction database applying data mining techniques. This study also attempts to develop a space-time model for assessing journey-time exposure to traffic related air pollutants based on travel passenger frequency distribution function. The results of this study can be used for the implications for sustainable transport systems, public health and transportation policy by reducing urban air pollution and road traffics in the Metropolitan Seoul area.

• The Research Journal of the Costume Culture
• /
• v.23 no.2
• /
• pp.228-241
• /
• 2015

The purpose of this study was to verify the effect of mobile fashion shopping characteristics and perceived interactivity on perceived usefulness, and the effect of perceived usefulness on purchase attitude and purchase intention based on TAM (Technology Acceptance Model). We conducted the survey targeting smartphone users in their 20s~30s living in Seoul and metropolitan area. Among 483 data collected, we used 452 samples except 31 unreliable respondents for the analysis. To analyze the structural equation model, we did factor analysis, reliability analysis, and structural equation model analysis using SPSS 18.0 and AMOS 16.0. The results were as follows: We confirmed 5 mobile fashion shopping characteristics (enjoyment, credibility, instant connectivity, security, and personalization) and 3 perceived interactivity factors (control, responsiveness and two-way communication, and contextual offer) as results of confirmative factor analysis. Mobile fashion shopping characteristics and perceived interactivity had positive effects on perceived usefulness. Mobile fashion shopping characteristics affected perceived interactivity and also had indirect effect on perceived usefulness via perceived interactivity. In other words, mobile fashion shopping characteristics had direct and indirect effect on perceived usefulness. Perceived usefulness influenced purchase attitude and purchase attitude influenced purchase intention. Perceived usefulness had direct effect on purchase intention and the indirect effect through purchase attitude was significant.

• Journal of Fashion Business
• /
• v.16 no.2
• /
• pp.62-73
• /
• 2012

This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

• Journal of the Korean Society of Costume
• /
• v.58 no.7
• /
• pp.104-118
• /
• 2008

This study analyzed that how well the consumer recognize and what they feel about the characters which were applied in fashion brand. Four hundreds and forty two men and women who were living in Seoul and the metropolitan area were selected for this study and SPSS 12.0 was used for the technical statistics such as Frequency, Chi-Square Test and Correlation Analysis. The result of this study were as follows : 1. The consumer didn't well recognize the name of brand and the character which were provided from the brand. 2. There were included brands 'B' 'T' 'L' 'A' in the highly ranked cognition brand. A common feeling of these brands were 'a feeling of cute' and 'a feeling of intimacy'. 3. The consumer's feelings of character were categorized into 'a feeling of lute''a feeling of sexy' 'a feeling of soft as pap' 'a feeling of humorous'.

• Korean Journal of Child Studies
• /
• v.34 no.4
• /
• pp.65-81
• /
• 2013

The purpose of this study was to examine the relationships between career maturity, anxiety and school related adjustments levels of adolescents. A sample of 319 1th grade high school students in Seoul Metropolitan area participated in this study. The subjects completed questionnaires on the levels of school related adjustments, anxiety and career maturity. Data were analyzed by means of Pearson's correlation coefficients, as well as multiple and hierarchical regressions. Career maturity, as well as anxiety was founded to be a predictor to the school related adjustments levels of adolescents; significant interactional effects were found between career maturity and anxiety in terms of school related adjustments. These results indicate the need for possible interventions in relation to adolescents' anxiety levels and to improve the school related adjustments levels of adolescents.