References
- Broekhuizen, T., & Hoffmann, A.(2012). Interactivity perceptions and online newspaper preference. Journal of Interactive Advertising, 12(2), 29-43.
- Chang, H., Kim, J., & Oh, C.(2002). Technology acceptance model with web interactivity. Asia Pacific Journal of Information Systems, 12(4), 55-75.
- Chau, P. Y. K. & Hu, P. J. H.(2002). Investigating healthcare professionals' decisions to accept telemedicine technology: An empirical test of competing theories. Information & Management, 39(4), 297-311. https://doi.org/10.1016/S0378-7206(01)00098-2
- Choi, H.(2009). A study on the factors which affect the usage intention of mobile shopping. Unpublished master's thesis, Hanyang University, Seoul, Korea.
- Chung, K. S., & Lee, W. B.(2008). Factors influencing on behavior intention for mobile commerce. Journal of Information Systems, 17(3), 153-174. https://doi.org/10.5859/KAIS.2008.17.3.153
- Clarke, I.(2001). Emerging value proposition for MCommerce. Journal of Business Strategies, 18(2), 133-148.
- Davis, F. D.(1986). A technology acceptance model for empirical testing new end-user information systems: Theory and results. Unpublished doctoral thesis, Massachusetts Institute of Technology, Massachusetts, U.S.A.
- Davis, F. D., Bagozzi, R. P., & Warshaw, P. R.(1989). User acceptance of computer technology: A comparison of two theoretical models. The Institute of Management Sciences, 33(8), 982-1003.
- DMC Media.(2013a). 모바일 쇼핑 이용현황 및 향후 시장전망[Current situation and prospect of mobile shopping]. DMC report. Retrieved April 26, 2013, from http://www.dmcreport.co.kr/content/ReportView.php?type=Market&id=3926&gid=3
- DMC Media.(2013b). 모바일 이용실태 조사[Research on mobile shopping usage]. DMC report. Retrieved April 26, 2013, from http://www.dmcreport.co.kr/content/ReportViewphp?type=Survey&id=2575&gid=10
- Doopedia.(n.d.). Smartphone. Doopedia. Retrieved April 12, 2013, from http://terms.naver.com/entry.nhn?docId=1199937&cid=200000000&categoryId=200003372
- Embrain Trend Monitor.(2013). 모바일 쇼핑 U&A 관련 조사[Research on mobile shopping U&A]. 리서치보고서 [Research Report], 2013(5), 164-198.
- Heeter, C.(1989). Implications of new interactivity technologies for conceptualizing communication. In Salvaggio, J. L. & Bryant, J.(Eds.), Media use in the information age: Emerging patterns of adoption and consumer use, 217-235. Hillisdale, NJ: Lawrence Erlbaum Associates.
- Hong, S. B.(2013). A study on the mobile fashion commerce characteristics and consumer groups according to purchase intention. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
- Hu, P. J., Chau, P. Y. K., Sheng, O. R. L., & Tam, K. Y.(1999). Examining the technology acceptance model using physician acceptance of telemedicine technology. Journal of Management Information System, 16(2), 91-112.
- Jung, W. J.(2012). The effects of usability of mobile shopping malls on customers' intention to buy. Daehan Journal of Business, 25(3), 1769-1791.
- Kalakota, R., & Robinson, M.(2001). M-Business: the race to mobility. NY: McGraw-Hill.
- Kannan, P. K., Chang, A. M., & Whinston, A. B.(2001). Wireless commerce: Marketing issues and possibilities. Proceedings of the 34th Hawaii International Conference on System Sciences. IEEE Computer Society, 1-6.
- Kim, C. Y.(2012a). The effect of shopping quality and shopping value on purchase intention in mobile fashion shopping. Unpublished master's thesis, Konkuk University, Seoul, Korea.
- Kim, M. J.(2009). The study of the effects of factors on the attitude and the using intention of mobile fashion shopping: Focused on 20's-30's female. The Research Journal of the Costume Culture, 17(4), 709-722. https://doi.org/10.29049/rjcc.2009.17.4.709
- Kim, M. J., & Shin, S. Y.(2013). Effects of perceived interactivity on purchase intention of mobile fashion shopping malls. The Research Journal of the Costume Culture, 21(6), 891-906. https://doi.org/10.7741/rjcc.2013.21.6.891
- Kim, M. J., & Shin, S. Y.(2014). Effects of mobile fashion shopping characteristics on perceived usefulness, perceived ease of use, purchase attitude, and purchase intention of mobile fashion shopping mall: Focusing on smarphone users. The Research Journal of the Costume Culture, 22(2), 240-257. https://doi.org/10.7741/rjcc.2014.22.2.240
- Kim, W. M.(2012b). An effect of characteristics of mobile shopping mall service on customer satisfaction and intention of use. Unpublished master's thesis, KyungHee University, Seoul, Korea.
- Korea Internet & Security Agency.(2013). 2013년 모바일인터넷이용실태조사 [2013 Mobile internet usage research]. Seoul: Korea Internet & Security Agency.
- Korea On-line Shopping Association.(2013). 2013 온라인쇼핑 시장에 대한 이해와 전망 [Understanding and prospect of on-line shopping market in 2013]. Seoul: Korea On-line Shopping Association.
- Lee, E. K.(2007). A study on the effect of mobile fashion shopping characteristics and perceived risk on perceived value and purchase intention: Focusing on personal innovation and mobile internet lifestyle. Unpublished master's thesis, Yonsei University, Seoul, Korea.
- Lee, J. H., & Choi, Y. K.(2002). The effects of perceived interactivity on users' involvement, attitude, and revisiting intention on a search engine web site. The Korean Journal of Advertising, 13(5), 223-247.
- Lee, J. R.(2004). The effect of internet interactivity on e-brand identification, relationship quality and loyalty. Unpublished doctoral dissertation, Sejong University, Seoul, Korea.
- Lee, S. H.(2006). Effects of ubiquitous attributes of mobile contents on perceived interactivity and behavioral outcome. Unpublished doctoral dissertation, Seoul National University, Seoul, Korea.
- Lee, T. M.(2003). The effect of components of interactivity of purchase intention in mobile environments: Focused on the direct effects of ubiquitous connectivity and contextual offer. Unpublished doctoral dissertation, Seoul National University, Seoul, Korea.
- Lu, J., Liu, C., Yu, C. S., & Wang, K.(2008). Determinants of accepting wireless mobile data services in China. Information & Management, 45(1), 52-64. https://doi.org/10.1016/j.im.2007.11.002
- McMillan, S. J.(2000, August). What is interactivity and what does it do? Paper resented at the Conference of Association for Education in Journalism and Mass Communication, Phoenix, AZ.
- McMillan, S. J., & Hwang, J. S.(2002), Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity. Journal of Advertising, 31(3), 29-42. https://doi.org/10.1080/00913367.2002.10673674
- Ministry of Science, ICT & Future Planning(2014). 무선통신서비스 통계 현황 [Statistics of mobile telecommunication service]. Retrieved July 31, 2014, from http://www.msip.go.kr/www/brd/m_220/view.do?seq=448&srchFr=&srchTo=&srchWord=&srchTp=&multi_itm_seq=0&itm_seq_1=0&itm_seq_2=0&company_cd=&company_nm=&page=1
- Moon, H. P., & Ok, S. J.(2005). A study on the factors influencing mobile service usage. Journal of Information Systems, 14(2), 135-157. https://doi.org/10.1057/palgrave.ejis.3000531
- Muller-Veerse, F.(1999). Mobile commerce report. London: Durlacher Research Ltd.
- Newhagen, J. E.(1998, July). Hitting the agenda reset button for the Internet: The problem of matching research with development. Paper presented at the International Communication Association Conference, Jerusalem, Israel.
- Noh, M. J.(2006). An empirical study on the factors influencing the user acceptance of mobile services. Unpublished doctoral thesis, Kyungpook National University, Daegu, Korea.
- Siau, K., Lim, E., & Shen, Z.(2001). Mobile commerce: Promises, challenges, and research agenda. Journal of Database Management, 12(3), 4-13. https://doi.org/10.4018/jdm.2001070101
- Statistics Korea(2014a). Online shopping in the second quarter 2014. Retrieved July 31, 2014, from http://kostat.go.kr/portal/korea/kor_nw/2/11/3/index.board?bmode=read&aSeq=328878
- Statistics Korea(2014b). Online shopping in the first quarter 2014. Retrieved July 31, 2014, from http://kostat.go.kr/portal/korea/kor_nw/2/11/3/index.board?bmode=read&aSeq=327188
- Teo, H. H., Oh, L. B., Liu, C., & Wei, K. K.(2003). An empirical study of th effects of interactivity on web user attitude. International Journal of Human-Computer Studies, 28, 281-305.
- Visayasarathy, L. R.(2003). Predicting consumer intentions to use on-line shopping: The case for an augmented technology acceptance model. Information & Management, 41(6), 747-762. https://doi.org/10.1016/j.im.2003.08.011
- Won, W. H., & Lee, J.(2007). Interactivity and interaction: Proposing a new measurement of online advertising effectiveness. The Korean Journal of Advertising and Public Relations, 9(1), 223-249.
- Wu, G.(2000). The role of perceived interactivity in interactive ad processing. Unpublished doctoral dissertation, University of Texas, Austin, U.S.A.
- Yang, H.(2009). Interactivity perceived by consumers in internet fashion shopping malls. Unpublished doctoral dissertation, Seoul Nation University, Seoul, Korea.
- Yu, J. P.(2012). 구조방정식모델 개념과 이해 [Concept and understanding of Structure Equation Model]. Seoul: Hannarae Publishing Co.