• The Research Journal of the Costume Culture
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• v.13 no.2 s.55
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• pp.221-239
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• 2005

The purpose of this study was to analyse the fashion style expressed in women magazine advertisements. The method of this study was used content analysis with 692 samples in women magazines ('Woman Sense', 'Yeosung Dong-A', and 'Jubu Saeng-hwal') which were issued in March, June, September, and December from 1998 to 2002. The data analysis were divided nine elements: 1. silhouette, 2. color, 3. pattern, 4. length of skirt & slacks, 5. adjustment, 6. breadth of collar lapel, 7. shoes, 8. make-up, 9. hair style. The results of this study were as follows: 1. silhouette : The four seasons were expressed in square silhouette. 2. Color : The spring, summer, and winter seasons were expressed in white color, while the fall season was expressed in neutral color. 3. Pattern : The four seasons were expressed in plain pattern. 4. Length of skirt & slacks : The four seasons were expressed in various length. 5. Adjustment : The four seasons were expressed in single button. 6. Breadth of collar lapel : The spring, summer, and winter seasons were expressed in small breadth, while the fall season was expressed in middle breadth. 7. Shoes : The four seasons were expressed in high-heeled shoes. 8. Make-up : The four seasons were expressed in light tone. 9. Hair style : The four seasons were expressed in up-style.

• Journal of the Korean Society of Costume
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• v.53 no.8
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• pp.65-80
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• 2003

The purpose of this study was to examine and fully understand the transformation of female's ideal beauty through time based on word analysis. Word selection was made from the very exemplary Women's magazines : Yuhwon, Jubu-Saengwhal, and Yuhsung-Dongah. Further, in order to research the understanding of female's ideal beauty, a random research was done on 445 women, ranging from the ages 20's through 60's. From the result, a frequency analysis was performed to further analyze the meaning of ideal beauty to each sector of the age groups for different time periods : the 1980's and the 1990's. To the 20's, beauty awareness was defined by the word ‘intelligence’, however, the 1980's endorsed confidence with composure and calmness where as the 1990's preferred beauty to be defined by ‘refinement and goal oriented’. The 30's selected ‘individuality’ marked with confidence in character, but there was a shift from ‘mature intelligence’ in the 1980's to ‘professionalism’ in the 1990's. The 40'E chose mediocrity and commonness, however, likewise, a sense of ‘earnestness’ for life and family was looked upon as beautiful. For the 50's, comfort with a reserved tenure was frequently noted and for the 60's, women chose ‘health and independence’ as describing ideal beauty. The results from the research are justifiable because the articles are in a neutral perspective and are from the representative women's magazines. This research proved that the younger the age group, the more exterior beauty was considered, as opposed to the older generation who found inner beauty to be of most importance.

• The Korean Nurse
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• v.28 no.3
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• pp.83-93
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• 1989

This study analysed marital comflicts, related factors, and adjustments to those conflicts described by urban Korean women. The purpose was to discover directions for resolution that would enhance the helpfulness of volunteers or prfessionals working with women in counselling settings. The investigator interviewed 20 married women, all mothers and housewives living in Seoul, attending marriage encounter programs and the Lifeline telephone counselling service. An interview schedule using six open-ended questiona guided the data colleciton which took place between May 31 and December 29, 1988. Content analysis of the data revealed, in order of reported frequency, the following areas of conflict: relationships between husband wife, relationships with children, relationships between the wife and her mother-in-Law, unsatisfied sexual needs, the husband's extra marital relationships, lack of self actualization and finacial matters. Analysis of the data suggested the following factors were related to the conflicts: reasons for marriage, traditional views about marriage and divorce including to accept a marriage arranged by the parents, the husband's traditonal attitude toward the sex role of the wife, the husband's patriarchical authoritarianism, and his attitude toward the wife;s empolyment outside the home. The women thought these conflicts severely affected their relationships within the famaily, particularly with their children. Literature suggests links with such poor parent-child-family relationships and adolescent or young people's social problems. Volunteers or professionals working with married women in counselling situation need to be conscious of the possibility of these conflict during assessment, and direct their guidance toward such conflict resolution. The researcher makes several suggestions which include the need for the husband to give emotional supports to his wife, to recognize the worth of housework, to share the work of the home, to fine ways to enhance the wife's self-actualization and to ease dreary housework routines by prviding modern appliances.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1082-1094
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• 2008

The present study analyzed the differences of advertisement design, expression method, and appeal types in the men's fashion product advertisement from men's magazines between 1996 and 2006, according to the year, season, and the type of the magazine. The magazines chosen for the analysis were Korean Esquire, GQ, and Shin-dong-a. 2058 advertisement out of 88 sample magazines were chosen and analyzed by frequency, and chi-square using SPSS statistic package. The results of the study were as follows. First of all, there were more advertisements without copy, and even when the copy was used, it was used as a headline only. Secondly the poster style layout was used more frequently than other layouts, and one male model wearing the product was the most popular. Thirdly the types of appeal in advertisement, sensuous appeal was most frequently used. The results of the study showed that there is little advertisement differentiation in men's fashion product advertisement. Therefore in order to draw consumer's attention. various and unique advertisement design should be implemented.

• Journal of Families and Better Life
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• v.22 no.3
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• pp.75-93
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• 2004

This study examined discourses on “wise-mother and good-wife” in the 1920s - 1930s by analyzing the magazine “Shinyeosung.” This study found the following: 1 “Wise-mother and good-wife” was the ideal type for the “new women” during the colonial period. Hut the role of a mother was far more important than that of a wife. 2. The dominant discourse at the time was that the “genuine” new woman was defined by her motherhood, and she could not have a job because raising children was the most Important task for her. Hut in fact, new women wanted to be a wife through free love and marriage. They wished to be a good-wife in the “new (modern) family” for their loving husbands. 3. The Ideas of “wise-mother” and “good-wife” arose from disparate backgrounds. A woman had to nurture her maternal aptitudes; but had to suppress her passion for free love and marriage. Although she had to learn Western methods of bringing up children instead of the traditional one, she was expected to practice traditional virtues of a wife, not Western attitudes. The role of a mother was decided by experts, but that of a wife was decided by husbands. The function of a good-wife was merely a clever handling of her husband, whereas the function of a mother was considered to require professional knowledge. 4. New women could differentiate themselves from “old women” through the roles of wise-mother and good-wife; nonetheless, those roles were forced by society. They did not have any other viable choices.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.135-144
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• 2004

The purpose of this study was to determine cosmetic preferences and purchasing behavior of two segmented groups(career women vs. college females). We employed questionnaires and collected data from 443 people. Only 400 reliable questionnaires were used for a statistical analysis with SPSS program on the frequency, Chi-square test, and t-test. The results of this study were as follows: 1. The amount of makeup, and the reason for makeup were statistically associated with the segmented groups which are career women and college females. Also we realized that there was a significant difference in 'sophisticated' and 'sexy' makeup images. Both images were more highly sought in career women. 2. The preference of lip colors & textures, types of eye liner, and types of foundation were associated with the segmented career/college female groups. Both groups favored more glossy lipstick. Career women preferred liquid eye liner and foundation, while college females like to use no foundation. 3. Both career women and college females acquired information about cosmetics from the friend's advice rather than TV or magazine. In purchasing, career women considered the most quality, while college females considered suitable cosmetics for their natural skin types.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1737-1746
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• 2006

The purpose of this study is to present a concrete image of the ideal beauty as shown in era preceding 1945 that effects the shaping of our aesthetic values; by analyzing its characteristics through the covers of women's magazines of that period, this research aims to promote the understanding of beauty of the human body. The scope of my research extends throughout the collection of women's magazines stored in the National Library and the Korea Magazine Information Center. The gathered research materials are: 5 kinds of Shin-Yeo-Sung (신여성), 51 kinds Yeo-Sung(여성) and 30 kinds of Ga-Jung-Ji-Woo(가정지우). The result of the research could be summarized as the followings. Before the 1920's in response to the violent opening, there was a trend of sticking to the traditional standard. In the 1920's, the prevalent images of women were meek and fragile. Japanese standard of beauty was explicitly indicated. In the 1930s, as Western movies started to be shown to the general public, western features were idealized and furthermore intelligence was required as a further condition. In the 1940s, preparation of the war led to encouragement of images of motherhood and natural beauty, and resistant to this trend led to pseudoclassicism.

• Journal of Fashion Business
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• v.12 no.4
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• pp.73-87
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• 2008

The main objective of this research was to investigate the characteristics of achromatic & chromatic color coordination of contemporary female fashion by reviewing 'pre-a-porter Collections' of four collections (i. e. cities) - Paris, Milan, New York, London - from the periods of 2002 S/S to 2006/7 A/W. The data was collected by reviewing 'pre-a-porter Collections' magazine and total 677 observations were made. Statistical analysis of frequency and also qualitative interpretation of achromatic & chromatic color coordination characteristics were completed. The main findings were; (1) The achromatic & chromatic color coordination was identified as one of most used color coordination in contmeporary women's fashion collections. (2) Black and white mainly used for achromatic color, and brown used the most often, then followed by blue, red, yellow, green and the others for chromatic color in achromatic & chromatic coordination of contmeporary women's fashion collections. (3) The characteristics of achromatic & chromatic color coordination of modern women's fashion collections from 2002 S/S to 2006/07 A/W showed various images according to chromatic colors and tone variation. The combination of achromaticand brown color variations produced an intelligent and sophisticated image. The soft or light chromatic color and chromatic color combination projected soft, feminine and subtle feeling, while the combination of vivid or strong chromatic color and achromatic color projected a clean and strong feeling through contrasting tones of clear and bright colors. The chromatic color of deep or dark tone and black combination demonstrated supernatural and gloomy image. (4)In all four collections, Paris showed most use of two color coordination and then followed by Milan, N.Y, and London. N.Y showed higher rate of using achromatic & chromatic color coordination, and then followed by Paris, London and Milan.

• Korean Journal of Human Ecology
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• v.2 no.2
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• pp.39-48
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• 1999

본 연구의 목적은 두 종류의 다른 연구자료- 유물과 문헌자료를 이용하여 1950년대 초기에 유행하였던 미국여성복식 가운데 쉬스 드레스(sheath dress)의 디자인 특징을 고찰하는 데에 있다. 본 연구의 일차자료로는 하와이대학교(University of Hawaii)의 The Western Costume Collection에 소장된 1950년대 초기의 복식으로 추측되는 유물과 1950년부터 1955년 사이에 출판된 Vogue, Harper's Bazaar, New York Times Magazine을 문헌자료로 이용하였다. 연구결과, 1950년대 초기의 미국 여성복 디자인의 특징은 여성의 신체적 특징을 강조하며 여성스러움의 미를 극단적으로 추구하는 쉬스 드레스(sheath dress)의 ‘the straight and slender look’으로 요약될 수 있었다. 나아가 문헌분석을 통하여 본 연구의 유물자료가 50년대 초기(1950-1954)의 미국여성복식 디자인의 특징을 보여주는 대표적인 이 시기의 복식유물로 그 사용연대가 확증되었다. 본 연구는 지금까지 주로 문헌자료의 분석만으로 한정되어 왔던 한국의 전형적인 서양복식연구에서 한 걸음 나아가 과거에 실제로 입혀졌던 복식에 대한 이해를 확장하기 위한 또 하나의 연구방법으로 문헌분석과 유물분석(object study)을 병행하여 시도해 보았다는 데에 그 의의가 있다.

• Journal of the Korean Society of Food Culture
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• v.34 no.3
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• pp.255-267
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• 2019

This study was conducted to understand the dietary life of North Koreans by analyzing dietary life-related articles published in Joseon Nyeoseong, which is the only women's magazine in North Korea. This study employed content analysis of 769 articles from 1999 to 2017. The major findings of this study were as follows. Out of the 769 articles, 131 (17.0%) were about dietary culture, 541 (70.4%) were about the food and nutrition, and 97 (12.6%) were about food production. The articles emphasized ethnic food and North Koreans ingredients, spices, cooking methods, containers, and etiquette. A variety of foods and ingredients were used to maintain health, as well as to treat common illnesses and health problems. There were 173 recipes mentioned in the magazine, but no foreign food recipes. There were many dishes that could be preserved for a long time such as Kimchi and pickles. For food security, many vegetables and plant-eating animals such as rabbits were cultivated. Overall, the results indicate that North Korea has been maintaining its unique dietary life without being influenced by foreign countries.