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Analysis of the Aesthetics of the Human Body Portrayed in Front Cover of Women's Magazines Prior to 1945  

Lee, Soon-Jae (Dept. Apparel & Textile Design, Konkuk University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.30, no.12, 2006 , pp. 1737-1746 More about this Journal
Abstract
The purpose of this study is to present a concrete image of the ideal beauty as shown in era preceding 1945 that effects the shaping of our aesthetic values; by analyzing its characteristics through the covers of women's magazines of that period, this research aims to promote the understanding of beauty of the human body. The scope of my research extends throughout the collection of women's magazines stored in the National Library and the Korea Magazine Information Center. The gathered research materials are: 5 kinds of Shin-Yeo-Sung (신여성), 51 kinds Yeo-Sung(여성) and 30 kinds of Ga-Jung-Ji-Woo(가정지우). The result of the research could be summarized as the followings. Before the 1920's in response to the violent opening, there was a trend of sticking to the traditional standard. In the 1920's, the prevalent images of women were meek and fragile. Japanese standard of beauty was explicitly indicated. In the 1930s, as Western movies started to be shown to the general public, western features were idealized and furthermore intelligence was required as a further condition. In the 1940s, preparation of the war led to encouragement of images of motherhood and natural beauty, and resistant to this trend led to pseudoclassicism.
Keywords
Women's magazine; Front cover illustration; Prior to 1945; Ideal beauty; Aesthetics of the human body;
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