• The Korean Nurse
• /
• v.36 no.5
• /
• pp.74-90
• /
• 1998

This descriptive study sought to define the relationship between women's health status and the experience of Sanhujori, Korean traditional non-professional postpartal care after delivery and abortion. A convenience sample of 308 women in 7 provinces in Korea including Seoul were studied from December, 1994 to December, 1996 for two years. Mean age of respondents was 50.5 years and mean number of children was 3. The rate of abortion was 91.5% and mean frequency was 2.2 times per woman. 82% of respondents did not have Sanhujori after abortion. The period and subjective evaluation of experience of Sanhujori after delivery were decreased according to the increment of the number of childbirth. The health status implies both subjective health status women perceived and physical symptom distress women are experiencing presently, The respondents expressed the physical symptom distress as painful one. 56.7% of respondents perceived unhealthy, such as sick and 99.6% complained more than one symptom. The factors related to health status were the first and third experience of Sanhujori after delivery, such as the period and subjective evaluation whether she did Sanhujori well or not; whether or not of Sanhujori after abortion and menopause: the number of child: and age. at the level of 1% or 5% of significance statistically. The factors related to the rate of physical sumptom distress were only two: the first experience of Sanhujori after delivery, especially the subjective evaluation and whether women did Sanhujori after abortion or not. at the level of 1% or 5% of significance statistically. In conclusion. this finding reconfirmed the possible relationship between women's health status and the experience of Sanhujori after delivery & abortion. It provides a challenge to the professional care givers .to research further on the effects of Sanhujori on the health status. health recovery after abortion or delivery from the various aspects through the cross-sectional and longitudinal research for the refinement of the reality of Sanhujori not only as cultural phenomenon but as conceptual model for the appropriateness of intervention and qualty of care for desirable health outcomes. Besides, it is indispensable to refine and reestablish postpartal caring system by finding universal law through international & cross-cultural research on postpartal traditional care for women's life long health toward the 21C

• Journal of the Korea Fashion and Costume Design Association
• /
• v.23 no.4
• /
• pp.117-132
• /
• 2021

As the golfwear market grows rapidly and expands due to the influx of MZ generation golfers, competition among brands is intensifying, so it is necessary to plan knit golf wear products that are suitable for the consumer needs. The purpose of this study is to contribute to product planning by analyzing the design characteristics of women's knitted golfwear products among golfwear brands. First, the top 10 brands, as selected by Golf Magazine, were used for analysis. The selected brands include PXG, Titleist Apparel, Wide Angle, Pearlygates, Footjoy Golf, Castelbajac, Fantom, Ping, Le Coq Golf, and PGA Tour & LPGA. 692 women's cross-knit knitwear products were investigated based on design elements, such as flat tissue, gauge, color, pattern, image, and items. The characteristics of women's knitted golfwear showed a high utilizations of Jacquard and high gauge Intarsiafor pattern expression and a low variety of deformed stich. The proportion of achromatic colors is large, and many brands use point colors based on black and white. Brand identity is important, and brand letters, Monograms are frequently used, and the proportion of sportive and modern image in the products is high. With the increase of MZ generation golfers, the preferred design direction will change and gradually deepen.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.1
• /
• pp.40-49
• /
• 2010

This study investigates the differences in: 1) attitudes toward the advertising ofjeans, buying intension, importance of merchandise selection factors, and utilization of information sources among groups according to the level of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information source. Questionnaires were distributed to 300 men and women between 10 and 30 years of age. A sample of 286 men and women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis, reliability analysis, analysis of variance, and randomized block design are used for the data analysis. The results showed significant differences in: 1) attitudes toward the advertising of jeans, buying intension, importance of merchandise selection factors, and utilization of information source among groups according to levels of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information sources.

• Korean Architects
• /
• s.509
• /
• pp.50-53
• /
• 2011

• Korean journal of communication and information
• /
• v.46
• /
• pp.354-386
• /
• 2009

Global women's magazines have been approached as a significant site for exploring the dynamic interaction between global and local forces. Unlike other global media products which are imported from overseas, global women's magazines are published through the cooperation with local companies. These ownership patterns allow local editions of global women's magazines to negotiate the tension and contradiction between the global media and local publishers. Thus, the main purpose of this research is to investigate the dialectic interaction between the global and local forces in the production of international women's magazines in Korea. To explore the dynamic interaction between the global and local forces, both globalization and localization efforts of international women's magazines which occur during the production process were examined through in-depth interviews with personnel in the magazine industry. The result of this research showed that international women's magazines are not a mere part of global media but a 'glocalized' media product, which carry local content via global formats. The form of international women's magazines seems to be more globalized or standardized, while the content (text) is relatively localized by reflecting local readers' interests and the cultural values of Korean society.

• Journal of the Korean Society of Costume
• /
• v.53 no.5
• /
• pp.111-124
• /
• 2003

The purpose of this study is to analyze how the women´s fashion with the design elements(silhouette, material, color, detail and trimming) of androgynous image which has appeared on our specialized fashion magazine from 1986 through 2000. As a result of this study I drew the following conclusion. 1. The bon silhouette led the market in the first stage of mid 1980. The wool and leather with the masculine image, cotton and soft material with unisex image were used to express the androgynous image. The dark and mono tone with the masculine image were used a lot in color. In women´s fashion the minimalism style with simple image was expressed escaping from the decoration, in which the detail and trimming was not found as in men´s wear. 2. It showed that more and more feminine image was accepted in the second stage of early 1990. Women´s wear silhouette with the androgynous image has changed from masculine box silhouette boomed in the first stage to hourglass silhouette and slim silhouette. The wool and leather were used a lot as the materials in the first stage but the usage of the cotton with unisex image and soft texture were getting increased. The main colors were the black and the blue but the usage of the white and the red were on the increase showing the range of the use was extending. In the meantime, the detail and trimming were hardly used like in the first stage. 3. In the third stage of the late 1990, the silhouette has changed to slim style. The wool and leather were mainly used as the materials but the cotton and silk were on the increase showing that the materials of the feminine image were used in the women´s fashion with the androgynous image as well as the materials of masculine image. In color, the black and the white of the masculine image were used increasingly by the effect of the minimalism and the usage of the colors were various for the rising frequency of the trend colors usage.

• Journal of Community Nutrition
• /
• v.5 no.3
• /
• pp.178-185
• /
• 2003

Content analysis of food advertisements was undertaken to investigate the nature of the messages related to health, nutrition or consumer-promotion in 2001 women's magazines. Advertisements on baby foods were collected from three women's magazines and the final samples obtained were 42 different copies of advertisements. All the messages in each sample were counted and calculated for their frequency (％). Messages were categorized into four areas (health, nutrition, non-nutrition, consumer promotion), and each area was classified into more detailed categories. Results showed that all the messages in 42 samples and average messages per advertisement were 1288 and 30.7, respectively. The most common type of promotional messages was health related (e.g., appeal to enhanced immune function and disease prevention and brain development), followed by consumer related, nutrition and non-nutrition messages in order. Messages about high quality and all natural ingredients were more emphasized in the consumer related category. Messages on fats (DHA, lecithin and arachidonic acid), proteins (neucleotides, taurine) and mineral (calcium, iron) were most frequently found in nutrition category. Amongst the three kinds of baby foods, formula ads had the most numerous messages related to health and nutrition. There were more consumer related messages in the ads of weaning foods, and more promotional messages about no addition of antiseptic, artificial additives, and food colors in the ads for older infant foods. Messages violating regulation (e.g., exaggerated or inaccurate or non-scientific messages) were frequently found in the advertisements of three kinds of baby foods. In conclusion, tighter supervision of food advertisements and nutrition education is required to protect the consumers from misleading advertisements.

• Journal of Fashion Business
• /
• v.11 no.2
• /
• pp.113-128
• /
• 2007

The purpose of this study was to comparatively analyze advertisements of prestigious products and domestic fashion brands through fashion magazines. Especially, a comparative analysis of creative advertising strategies of prestigious products and fashion brands will be vital in establishing advertising strategies and marketing planning of domestic fashion brands. This study targeted and analyzed all the advertisements of prestigious fashion products and domestic career women's high-end casual brands printed in VOGUE KOREA and ELLE KOREA in 2005 and 2006. Descriptive statistics and x2-test were used. As a result of the analysis, prestigious product advertisements accounted for 197 (57.9%), and domestic fashion 143 (42.1%) out of a total of 764. Except for duplicates, the 340 advertisements analyzed, were selected for this study. Luxury fashion brand advertising accounted for more than domestic fashion brands in the magazines studied. That is luxury fashion brands have greater exposure to consumers. Based on the results drawn in this study for fashion products, various and unique advertising strategies utilizing visual factors that most effectively delivered to consumers are imminently needed as creative strategy measures in domestic fashion advertising.

• Journal of the Korean Graphic Arts Communication Society
• /
• v.20 no.2
• /
• pp.107-118
• /
• 2002

Two-page spread sheet advertising appearing on monthly women's magazine were selected and analyzed for this study. All 299 advertisements were sampled from 5 kinds of women's magazines published from January to June in 2002. The results shows that; 1) all elements of layout in advertisements are significantly related to product life cycle; 2) Similarity of layout type proposed to differentiate layout from competitor's advertisements; 3) Realistic picture of products using high technological equipments and skill occupied most of ad space. It proposed the possibility of varied illustration type; finally, Using foreign models both imported products and domestic products are increased. It shows that the level of westernized insight of current consumer.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.3
• /
• pp.357-370
• /
• 2013

The Republican Period of China (1912 to 1949) was when the archetypes of thought (constituting contemporary China) engaged in heated rivalry and were directly influenced by Korea through frequent exchanges. This study analyzes the characteristic of Chinese women's aesthetics towards the human body with a focus on visual materials (such as articles and illustrations concerning hairstyle, makeup, skincare, fashion, and gymnastics) featured in the Chinese women magazines of Fun$\ddot{u}$zazhi (婦女雜誌) and Linglong (玲瓏). This study analyzes these magazines and compares them with Korean counterparts. The movement of the developed and controlled human body was a common characteristic of this period; however, compared to the Chinese, the Japanese colonial period of Korea resulted in an introspective self-examination through excessively objectified eyes. Dress and adornment as the symbol of a new civilization acted as the most remarkable signifier. The overlapping of a western image with a Japanese image led to more resistance in Korea. The criterion for the value of a women's external appearance (that traditionally dualized womanly virtues) collapsed and dress was accepted as an expression of individuality instead of as a social class. The human body was traditionally recognized as a microcosm of the universe that dominated the natural principle of Yin-Yang and the Five Elements. However, the ideal human body was postulated and the aesthetic consciousness of the body changed into an imaginary view of the human body that proceeded to keep the body fit for and gave birth to the concept of supplementing the deficiency of the beauty of the human body with dress and makeup.