• Korean Journal of Human Ecology
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• v.12 no.2
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• pp.183-199
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• 2003

The purposes of this research were to analyse the female college students' appraisals and demands about actual conditions of job-seeking and to propose the developmental alternatives from the perspectives of gender equality. The data were obtained through 510 female students living in Gwangju. The major findings were as follows: 1) Women's needs of job-seeking were very intensive but their preparation level was relatively low. Colleges' support system and organization utility were uneffective because their programs were not specified for women. Women generally recognized that social improvement for gender equality in employment system were very important and more practical methods and contents were demanded in education for job-seeking. 2) Women's grade and major were significant variables in the differences of job preparation, consciousness of job-seeking, social support and appraisals. Therefore, college supporting systems must consider students' characteristics. 3) The job-seeking mechanisms must be changed to more effective systems for the achievement of gender equality. Also community members, colleges and students should make collaborate endeavors for the women empowerment.

• Journal of Fashion Business
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• v.1 no.2
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• pp.55-64
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• 1997

This study adapted OSL (Optimum Stimulation Level) to induce the customer's behavior, especially customer's fashion behavior. The purpose of the fashion advertisement was to accelerate the purchasing desire for the clothes by catching the customer's attention. OSL is one of the methods. OSL can satisfy customers' desires using the new stimulation that reveals a customer's individual characters. In general, women are more concern about fashion and sensitive to the clothes of new fashion than men. But nowadays, many of the men are also concern about their appearance and fashion. The differences between men and women in fashion behavior and in each factor, of OSL, especially a relationship between OSL factor and fashion behavior are researched in this study. Such differences analyzed to find the sources that can satisfy their various desires. This study was expected to provide good information to plan advertising strategy in unpredictable market situation. The subjects for this study were 308 male and female university students. Mehrabian and Russell (1974),s ASTS(Arousal Seeking Tendency Scale) was adapted to measure the OSL, and twenty questions regarding fashion leadership and clothing importance released by Kwon, Shin, Lee, are adapted to measure the fashion behavior. An ANOVA was used as statistical analyzing method to find out the difference between men and women in fashion behavior. The relationship between fashion behavior and difference between men and women in OSL factors were measured by MANOVA. Conclusions were as follows; 1. In consciousness degree of fashion leadership and clothing importance in the fashion behavior, women were higher than men. 2. There was a difference between men and women in OSL's each factors in "unusual stimuli" and "sensuality", but there is no significant statistical difference in factors of "change", "risk", "new environment". Therefore women are higher than men in the stimulation level of "unusual stimuli" and" sensuality". 3. Low element of OSL relating to fashion behavior is from "change" and "unusual stimuli". 4. For the relationship between OSL and fashion behavior, fashion leadership and clothing importance were recognized better in the group of higher level of "change" and "unusual stimuli" irrespective of sex. In the case of "change" which is one of OSL factors, High OSL groups were higher than low OSL groups in the consciousness level of the fashion leadership and clothing importance. In men's case, High OSL-Change groups were higher than Low OSL-Change groups in the fashion leadership, but there was no difference between two groups in the consciousness of the clothing importance. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no significant difference between two groups in the clothing importance. In women's case, High OSL-Change groups were superior to Low OSL-Change groups. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no difference between two groups in the clothing importance.

• Journal of the Korean Society of Costume
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• v.43
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• pp.225-242
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• 1999

Generally people and their lives are the basic object of literary works. Although each literary work possesses a different degree of significance depending upon the author's intention the description of costume becomes an indispensable factor in the formation of characters and the social background. In this paper the types of men's and women's clothing in fashion from 1895 to 1942 are studied fior the purpose of understanding the correlation between hyo-Suk's description of the attire and the vogue of the time. Consequently it was clarified that his descriptions of costume have an analogy with the fashion during the era. Especially this study ascertains that the beauty of costume as a formative art emphasizes the altered inherited and developing traditional Korean beauty influenced by exoticism. In conclusion the aesthetic consciousness of Hyo-Suk Lee tells us clearly that the beauty of Korea is the universal beauty apprecialted regardless of place and time. Such an aestheitic consciousness is not rigid but continously transforming. his literarywork clearly shows a new aesthetic categry formed by combination of traditonal Korean beauty and the aesthetic consciousness of exoticism.

• Journal of the Korea Society of Computer and Information
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• v.21 no.5
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• pp.193-200
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• 2016

This study was conducted in order to assess the effect of variables influencing Korean baby-boomers' welfare consciousness. For this purpose, data from the $8^{th}$ supplementary survey of the Korea Welfare Panel in 2013 were analyzed. The subjects of analysis were 2,035 people who were born between 1955 and 1965 whose welfare panel data did not have missing values for the variables of the research model. According to the results of analysis, first, when the descriptive statistics of the major variables were analyzed, those showing a relatively high mean score among the sub-factors of the baby-boomers' welfare consciousness were 'expansion of expenditure for public assistance' (mean 3.65, SD .557), 'expansion of expenditure for social insurance' (mean 3.53, SD .646), and 'expansion of expenditure for social services' (mean 3.26, SD .424). The mean score of the baby-boomers' overall welfare consciousness was relatively high as 3.45 (SD .428), advocating the expansion of welfare expenditure. Second, the independent variables influencing the baby-boomers' welfare consciousness was found to have explanatory power of 12.9%. In the results of regression analysis, variables found to have a significant effect were gender (B=.100, t=2.573, p<.01), personal responsibility for poverty (B=-.151, t=-3.635, p<.01), social responsibility for poverty (B=.149, t=3.437, p<.001), and recipient's laziness (B=.251, t=6.578, p<.001). Based on these results were discussed major relevant policies.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.3 s.39
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• pp.239-250
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• 1991

The purpose of this study was primarily aimed at the revealing changes in the aspects of women's clothing derivationed with the women's self-consciousness, liberation movement, women's suffrage and social participation from the mid-l9th century to the mid-20th century. According to the study, the main change of western women's costumes were eradication of corset, emergence of troussers and tailored suit, and transformation of sportwear. So that, women's liberation movement has an deep effect on leading up to a change tendency the functionalization and masculinization of women's costume.

• Journal of the Korean Society of Costume
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• v.62 no.1
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• pp.29-48
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• 2012

From ancient to modern days, Koreans have preferred and even worshiped white clothes to the extent that they are called "the white-clad race", and the color black has seldom been used for women's clothes. In western countries too, it was only after Chanel that black color came to represent feminine beauty. Black clothes were introduced in Korea after the opening of its ports to foreign countries in 1876 and have mainly been worn as a practical clolor for winter coats and school uniforms. The traditional preference for white and other bright colors continued well into the 1980s. However, the industrialization and urbanization caused by economic development and the influx of western cultures and ideas in the 1980s brought about the westernization of Korean aesthetic consciousness and resulted in the phenomenon of modern Korean women's preference for black fashion that became conspicuous from 1991. With the introduction of western fashion after the opening of the country in 1876, the spiritual values contained in preference for white clothes have been substituted by materialistic values as people accepted the practical beauty of black fashion, and the inclination toward intrinsic natural beauty intrinsic in the aesthetic senses that preferred white clothes has been replaced by the preference for modern, elegant and sensual beauties of black fashion whose preference has begun in the 1990s.

• Industry Promotion Research
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• v.1 no.1
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• pp.115-121
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• 2016

This study verified the effect of parents' water-saving mind in adolescence on children's water-saving consciousness. The study results showed that parents' water-saving mind in adolescence positively affected one's water-saving consciousness(${\beta}=.627$, p<.001) and one's water-saving mind positively affected children's water-saving consciousness and intention to emphasize water saving for their children(p<.001). Also, education, occupation, type of residence, monthly water rate significantly affected the between-group differences of one's water-saving mind and women's water-saving mind were higher than men's. This study provided implications for confirming the effect of parents' water-saving education for child in home by verifying the effect of parents' water-saving mind in adolescence on children's water-saving consciousness.

• Journal of the Korean Applied Science and Technology
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• v.37 no.4
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• pp.958-968
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• 2020

This study attempted to investigate the value consciousness of purchasing behavior and purchasing intentions of personal beauty devices for women undergoing self-behavioral therapy. To this end, a survey was conducted, and a total of 342 copies of data were analyzed. As a result, In terms of the value consciousness, purchase behavior, and repurchase intention of the individual's personal beauty device, the value consciousness was the most materialistic, and the purchase behavior was the most economical. The overall repurchase intention was M=3.73 and SD=0.80. In correlations among value consciousness, purchase behavior and repurchase intention, positive correlations were confirmed (p<0.01). In terms of the influence of value consciousness on purchase behavior (aesthetics, conformity, effectiveness), 'aesthetic-pursuit factor' was the largest. In the effects of value consciousness on the economic aspect of purchase behavior, 'materialistic factor' was the highest. Lastly, in the influence of value consciousness on reliability, 'self-esteem factor' revealed the greatest effect. Furthermore, self-esteem factors had the biggest influence on repurchase intention. The above results confirmed that value consciousness of women in self-beauty care have a positive influence on their purchase behavior and repurchase intention for personal beauty devices. It is anticipated that they would be available as important marketing data in beauty device market.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.982-993
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• 2018

Consumers' interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers' consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers' level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on eco-friendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.

• Journal of the Ergonomics Society of Korea
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• v.23 no.2
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• pp.81-92
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• 2004

The purpose of this study was to classify real somatotype of femalecollegy students by their obesity degree and to investigate cognitive somatotype by their level of body consciousness in female college students. The subjects were 172 female college students aged from 19 to 23 living in Daegu city. Average height of the subjects was 161.3cm. weight was 52.5kg. Rohrer Index was 125.3. BMI was 20.2. Vervaeck Index was 84.0. and percentage of body fat was 26.1. In classification of the subjects by 3 body indexes. lean figure took 37.8-50.0%. normal figure took 45.3-54.6%. and obese figure took 4.7-8.1% and in classification of the subjects by percentage of body fat. lean figure took 39.0%, normal figure took 46.5%. and obese figure took 14.5%. In consciousness and satisfaction about body parts. the subjects recognized that their girth items were . thick'. length items were' short'. and weight was 'heavy'. Also they generally preferred slender and long body.