• 한국의류산업학회지
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• 제16권3호
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• pp.366-377
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• 2014

This paper is a comparative research study between Korean and American women's garments from the 1910s to 1930s. It focuses on the articles and advertisements of Korean women's magazines and American women's magazines. The Korean women's magazines investigated are 신여자[Siyeoja], 신가정[Singajung], 부인[Buin], 신여성[Sinyeosung], and 여성[Yeosung]. The American woman's magazine investigated is Ladies' Home Journal. This paper explores the differences and similarities between the garments that appear in these magazines. There is little evidence about women's clothing in Korean women's magazines while the American women's magazine includes a lot of information about women's dress and life. Korean women usually wore Korean traditional costumes with traditional terms like Chima and Jeogori but they wore western shoes, stockings, shawls, umbrellas, and some clothing with western materials such as lace, velvet, and rayon with borrowed words. These western accessories and some clothing materials like lace and rayon were the same fashion in America. So, Korean women wore traditional and western clothing together while American women wore clothing influenced by Paris fashion. American women wore various pieces of clothing like suits, frocks, coats and sportswear with undergarments. There were also lots of advertisements about women's under garments and sportswear which was different from Korean women's clothing during the period.

• 패션비즈니스
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• 제8권1호
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• pp.107-116
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• 2004

In the modern society, magazine is a information communicating media which is an important element in assessing the whole of a nation's cultural standard. More subdivided fields of magazines are expanding according to the diversified concepts. As the variety of Korean edition of foreign magazines are increasing, the type of Women's magazines are also diversifying and expanding. By finding out the problems and analyzing the visual side of domestic women's magazines among the intense competition of the magazines, the design improvement program was requested. The analysis result from the visual side of domestic women's magazines tells us that the problem of current domestic women's magazines is that their identities are not clear. The cause can be divided into three reasons: First, it is the lack of creativity and originality. There is a limitation in arousing the readers' interests by designing the magazines with similar layouts. Second, there are no distinct design concepts in the magazines. It seems as if the uniformity is lacked as the impression the magazine gives is not clear. The diversification of layouts and the use of design elements could actually bring about a counter result. Third, the excessive advertisement pages is another reason. The ads that covers over 35% of the whole of the magazine can act as a factor that drops the readers' trust in the magazine.

• 한국주거학회논문집
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• 제18권1호
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• pp.1-10
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• 2007

This study aims to examine the way in which magazines represent housings, since magazines are one of major channel to connect individual houses with the public including professionals and the mass as well. Not only the professional architectural magazine but also women's magazine produce discourses which exercise huge influences on the public's understanding of the housings. After examining the different ways of representing housings in the houses related articles of architectural magazine and women's magazine, serious discrepancies have been noticed in both form and content of the text. In representing housings, women's magazine uses headlines and standfirsts with various modifiers to enhance the chance of interventions of the magazine/journalists. Focusing of the interests upon residents and architects, women's magazines force the reader to look at the housings through the frame of social status and celebrity of the residents and architects marginalizing actual houses. On the other hand, architectural magazines adopt externalized and objective way of representation using minimum layout elements following relatively uniform editing format. The abstract, rigid and masculine way of representation in the architectural magazines endow the published housings with the masculine and normative senses which can be seen as some sorts of aura which obstruct easy access to the housings themselves.

• 디지털융복합연구
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• 제14권8호
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• pp.127-136
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• 2016

본 연구는 디지털미디어 시대 도래에 따른 인쇄매체 침체 위기 상황 속에서 국내 대중지가 직면한 문제를 해외 성공사례와 비교해 살펴봄으로써 대안을 제시하는 데 초점을 두었다. 스마트 디바이스 환경에 놓인 국내 대중지, 그 중에서도 여성지들의 현황 조사와 국내 4대 여성잡지에 근무하는 실무자와의 심층인터뷰를 통해 브랜드 포지셔닝을 분석하고 변화 방향을 확인하였다. 이후, 디지털 변환을 성공적으로 진행 중인 해외 매거진들의 사례와 비교하였다. 그 결과, 국내 여성지들은 종이책 출판시스템에 익숙하여 디지털화에 대한 노하우가 부족하고, 새로운 디지털 콘텐츠 브랜드 기획에 있어서도 협업과 개방, 트랜스미디어, 크로스미디어 등의 측면에서 한계를 보였다. 또한 실용성보다는 가십성과 대중성에 기반하여 포괄적이며 비전문적인 기사 구성으로 잡지들 간 내용 면에서 중첩되는 부분이 많아 동종 여성지들 간의 차별화가 무엇보다 시급한 문제로 드러났다.

• 대한영양사협회학술지
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• 제10권2호
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• pp.159-173
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• 2004

The desire for the healthy life is increasing as a result of rapidly changing social and economic environment in Korea. Because of the need, informations on health, food and nutrition are being introduced through the mass media. The object of this study is to investigate and analyze the quantity and quality of informations about health, food and nutrition in women's magazines. Six representative domestic monthly magazines(Lady Kyunghyang, Women Donga, Women Chosun, Women JoongAng, Women sense, Jubu Senghwal) were selected for this study. The results of monitoring from June 2002 to September 2002 for the women's magazines were summarized as follows; 1. The percentage of the articles on health, food and nutrition by total area of the women's magazines was 23.1%. There were total 595 articles on health, food and nutrition. Among these, 400 articles(67.2%) were about food and nutrition. 2. The percentage of the advertisements on health, food and nutrition was 35.3% by total area of the woman's magazines. There were 2,353 advertisements on health, food and nutrition. Among these, 1,574(66.9%) advertisements were about food and nutrition. The most frequently advertised advertisements on food and nutrition were about processed foods (527 cases, 33.5%). The second most frequently advertised advertisements were about diet (374 cases, 23.8%). The third one was healthy foods (345 cases, 21.9%). 3. The contents of 215(53.8%) articles (the total number of articles was 400) was suitable. The contents of 89 advertisements(22.3%) did not have accurate informations on health, food and nutrition. For the advertisements in women's magazines (the number of total articles was 2,203), the percentage of the advertisements which was not able to capture the feature of the advertisements was 27.9%, insufficiency of reliable sources was to 21.9%, and exaggeration of the contents in the ads was 16.0%. Articles and advertisements should be backed by scientific research or reliable sources and also the opinions of people with expertise in order to report accurate informations to the general public. In order to achieve these results, there should be continuing monitoring activity for the women's magazines.

• 한국언론정보학보
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• 제46권
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• pp.354-386
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• 2009

1990년대 초반 이후부터 한국 시장에 본격적으로 등장하기 시작한 글로벌 여성잡지는 다른 글로벌 미디어 상품과는 달리 라이선스 계약이나 조인트 벤처를 통한 국내 출판사와의 파트너십을 통해 국내에서 제작 출판되고 있다. 이러한 소유구조의 특성으로 인해 글로벌 여성잡지에서는 글로벌 요소와 지역 요소가 혼재되어 나타나고 있는데, 다양한 글로벌/지역 요소들의 이해관계가 나타나는 글로벌 여성잡지는 단순히 글로벌 미디어라고 보기보다는 다양한 지역 요소들을 반영하고 이와 관계를 맺으며 새로운 콘텐츠를 생산해내는 글로컬(glocal)화된 미디어라고 할 수 있다. 따라서 본 연구에서는 글로벌 여성잡지에 나타나는 글로벌과 지역의 역동적 상호작용의 이해를 위해 제작과정에 나타나는 글로벌/로컬 요소를 살펴보고, 이러한 요소들이 서로 어떻게 상호작용하고 있는가를 현업 종사자들과의 인터뷰를 통해 알아보고자 하였다. 연구결과, 글로벌 여성잡지의 현지화 과정은 글로벌 미디어의 일방향적 동질화 과정이 아니라 지역 현실을 반영하는 글로벌과 지역의 상호작용 과정임을 보여주었으며, 글로벌 여성잡지 종사자들은 본사의 방침을 따라 기사의 콘셉트와 형식을 유지하면서도 한국 실정에 적합한 기사를 생산하고자 노력하고 있음을 볼 수 있었다.

• 한국의류학회지
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• 제36권10호
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• pp.1015-1027
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• 2012

This study compares and analyzes cosmetics purchasing behavior according to the advertising and publicity implemented in women's monthly magazines as well as determines effective marketing strategies for the cosmetics industry. First, cosmetics advertising and publicity in women's monthly magazines can be classified into conventional advertising, advertorials, beauty news based on press releases, and beauty articles written by editors. In addition, consumer purchasing behavior has been examined in terms of use of information, purchasing intention, and purchasing experience. A study was conducted on women in their 20's to 40's in Seoul and Gyeonggi-do with 289 questionnaires used in the final analysis. Data were analyzed by common factor analysis, randomized block design, Bonferroni adjusted t-test, and multiple linear regression using SPSS 12.0/Windows. The results of the study can be summarized as follows. First, there was a difference in purchasing behavior according to types of cosmetics advertising and publicity in women's monthly magazines. Second, cosmetics shopping orientations were classified into six factors (the pursuit of impulsive purchasing and trends, well-known brands, convenience, low prices, efficacy and brand loyalty). There were significant effects of shopping orientation on cosmetics purchasing behavior according to the type of advertisement and publicity in women's monthly magazines.

• 패션비즈니스
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• 제11권1호
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• pp.1-14
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• 2007

This study was aimed at giving help to the people intending to change their own hair color design and also providing the guide line to the cosmetic circles for developing new hair color design and promoting sales by statistically analyzing seasonal changes of hair colors puplished on women's magazines(Vogue Korea, Estetica Korea, Woman Chosun, Ce.ci) from 2003 to 2006. The researching methods were as follows; (1) hair colors published on women's magazines from september 2003 to August 2006 were measured by N.C.S. color reader(4 magazines $\times$10 main hair colors/magazine $\times$ 12 months $\times$ 3 years = 1,440 colors). (2) N.C.S. tone is made of percentage, so measured values and chromas were statistically analyzed by mean, standard deviation, and seasonal deferences were statistically analyzed by t-test and specified on high significant values. But hues were not made of percentage, so these were statistically analyzed by cross tabulation analysis, $x^2$ -test and specified on high significant values. These all had been analyzed by SPSS program(ver. 11.0). The results were as follows; (1) Usually seasonal changes of hair values were significant, specially in foreign licensed magazines, and bright values appeared in S/S and dark values in F/W. (2) Seasonal changes of hair hues were significant only on foreign women's magazines. Therefore seasonal changes of korean hair colors were not significant compared by foreign hair colors because of hardness of color changes of dark black hair and hair damages by hair tints and bleaches and trends of well being and hair care. But hair color changes have been developed gradually and will developed furthermore. So korean hair cosmetic circles have to present hair color trends deferenciated by seasons. And S/S hair values have to be brignt and F/W have to be dark. And new seasonal hair hues matched by korean have to be developed and presented.

• 복식문화연구
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• 제16권1호
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• pp.1-21
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• 2008

The purpose of this study is to typify femininity and masculinity represented in mainstream women's and men's fashion magazines in Korea since 2000 and infer sexual ideology appearing in contemporary Korean society by content analysis with the view of plural sexuality. For the content analysis total 259 editorial fashion photography was analyzed. As the result, 5 femininities and 5 masculinities were typified, and then sexual discourse was inferred out of the frequency of each type and texts with the images. On the basis of previous studies and historical considerations of this topic, the types of sexuality represented in mainstream fashion magazines in Korea since 2000 were classified as follow.: in women's fashion magazines Traditional Femininity and Androgynous Femininity were almost similarily dominant sexuality, and Glamor Femininity, Babydoll Femininity, and Genderless sexuality were alternative. Meanwhile, in men's fashion magazines Traditional Masculinity formed clear dominant sexuality, and Macho Masculinity, Androgynous Masculinity, Adolescent Masculinity, and Genderless sexuality were alternatives. In addition, Androgynous Masculinity in women's fashion magazines occupied the highest frequency, while Glamor Femininity in men's fashion magazines did so. From this sexual discourses represented in mainstream fashion magazines in Korea since 2000 are as follow.: First, mainstream fashion in Korea sticks to the modern values preserving traditional sexual ideology even in this postmodern period of the former 21C. Second, Androgynous Femininity as another dominant femininity with Traditional Femininity connotes the change of conception of femininity in Korean society. Third, Androgynous Masculinity to females is preferred, while femininity to males is still regarded as fetish or adorned object. Fourth, the appearance of various alternative sexualities leads to pluralization of sexuality, and then fashion gradually codifies youthfulness and feminine values, such as body and sexual desire more than before.

• 한국과학교육학회지
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• 제13권2호
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• pp.187-197
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• 1993

On the premise that it is effective and necessary to make use of science magazines among any other media, the desirable direction of science magazines and, further more and the merits of magazines to promote the development of good science magazines are suggested. To see the present status of science magazines in Korea, we analyzed the public view on the science magazines by secondary school students and science teachers. We also assorted and analyzed the contents through the subjects of the issues of three major magazines published in 1991. Through the interview with the editor staffs of each magazine, the characteristics of each magazine and the editers' hopes to present the direction in the future were analyzed. As a result, the basic conditions which science magazines should equip and the required conditions to apply the basic conditions to make them better were suggested.