• Title/Summary/Keyword: woman as consumer

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Food Safety Behavior of Low-Income Parents and Guardians of Infants in the U.S.

  • Kwon, Junehee
    • Journal of Community Nutrition
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    • v.4 no.2
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    • pp.71-77
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    • 2002
  • The U.S. government have concerned about food safety over the last two decades. The concept of the continuum, “from farm to table” was created to explore ways to prevent foodborne illnesses in all stages of food systems. On the continuum, consumers were recognized as the last line of defense to prevent foodborne illnesses, and much efforts were made to educate them safe food handling. This research was conducted to investigate infant formula handling and hand-washing behaviors of low-income families, especially parents and guardians of infants. The subject was selected from participants of the Special Supplemental Nutrition Program for Women, Infants, and Children(WIC), a federal program for low-income families in the U.S. Stratified 200 local WIC offices were randomly selected based on the number of WIC participants in each state, and 20 randomly selected WIC participants from each selected office were asked to complete questionnaires. SPSS for Windows was used for statistical analyses including frequency, cross- tabulation, and chi-square analyses. A total of 87 WIC offices returned completed question-naires (N = 1,598), and 492 were parents/guardians of infants. Most respondents were white (51.3%), high school graduates (41.5%) , and participated in WIC>1 yew. Most respondents (80.9%) teamed about food safety from WIC, and only limited number of respondents (10.2%) used the Internet for food safety information. Most respondents stored prepared formula safely (94.6%) and discarded formula left in the bottle after feeding (84.5%) , but fewer used brushes to wash formula bottles (71.3%) and boiled water(15.2%) Chi-square analyses showed respondents in different race/ethnicity had different food handling behaviors. Respondents showed generally good hand-washing behaviors as 94.2% always washing hands after using restroom, 93.2% after touching meat items, and 87.l% before preparing foods. Fewer respondents, however, washed hands after changing baby diapers (77.0%) and touching pets (67.2%). Researchers concluded that WIC education on food safety was effective, as limited food safety education covered during WIC education were followed well (e.g., storing prepared formula and discarding leftover). However, results also indicated that there were many behaviors needed to be reinforced especially to overcome family tradition and culture on food handling behaviors. The WIC may serve as good food safety resources and education agents utilizing mandatory education sessions because the vast amount of food safety information on the Internet was not readily accessible for this low-Income Population.

A Study on University Woman's Behavior & Consciousness for Her Make-up - Focused on Daejeon.Chungnam Region - (여대생의 메이크업에 대한 행동 및 의식 조사연구 - 대전.충남지역을 중심으로 -)

  • Park, Su-Jin;Park, Kil-Soon;Kim, Seo-Youn
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.4 s.10
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    • pp.87-99
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    • 2006
  • This research has the purpose to examine the images sought for, makeup Consciousness, and behavioral aspects during makeup by the college girls in their 20s in the region of Daeieon and Chungnam that have strong interest in appearance and start color makeup in full scale, who form the main consumer layers in cosmetics market, and to analyze their preference on colors and feelings by the kinds of cosmetics, and their cosmetics purchase behavior. A questionnaire survey on the college girls in Daejeon and Chungnam region has shown the following results. The biggest reason college girls do the makeup was for a refined and pure image as well as protection of skin and covering defects. Their greatest concern was skin protection, and as for color selection, harmonizations of skin color and hair color were the largest consideration. In addition, the type of makeup they do most was foundation makeup, while pink was the most frequent lipstick color, and lip glow was mostly normal colors. However, they mostly answered that they do not use eye shadow, eye runner, and foundation. It was shown that their cosmetics purchase p]aces were specialized discount stores for about 47% nearly half of them, and they consider colors the most for lipsticks and eye shadows, and affinity to skin for foundations and basic cosmetics.

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Estimation of Willingness to Pay for Smart Home Service by Contingent Valuation Method (조건부가치측정법을 이용한 스마트 홈 서비스의 지불의사액 추정)

  • Kim, Yonghee;Lim, Sung Eun;Choi, Jeongil
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.833-843
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    • 2016
  • Purpose: The purpose of this study is to evaluate the value of smart home service using contingent valuation method that is the method evaluating the value of service which will be provided in the future. Using this method, this study suggests proper price and market value of smart home service through figuring out customer's willingness to pay. Methods: To estimate willingness to pay for smart home service, this study uses double bounded dichotomous choice question. The survey was conducted for 2 months from December in 2015 to February in 2016. A total of 269 copies were used to estimate through R-programming. Results: The results of this study are as follows; Gender(especially woman), income, proposed price are the factors which affecting willingness to pay. As the result of this study, average price of willingness to pay for smart home service estimates as \29,653. Comparing with high-speed internet bundling service fee, this estimated price for smart home service is appropriate level for customers to accept. Conclusion: This study estimates consumer's willingness to pay for smart home service which is in the market entry stage. In corporate side, this study might be meaningful for estimating investment scale and profit. Also it could provide basis for establishing strategic policy to develop smart home service market in government side.

A Research on Perceptions of the Wedding Ceremony of Unmarried People for the Succession of Korean Traditional Wedding Culture (한국전통혼례문화의 계승을 위한 혼례절차에 대한 미혼남녀의 인식연구)

  • Ju, Young-Ae
    • Journal of Family Resource Management and Policy Review
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    • v.14 no.1
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    • pp.57-71
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    • 2010
  • The purpose of this study was to explore perceptions and awareness of traditional Korean wedding ceremonies. For this purpose, I began a literature review and investigated the consciousness about traditional Korean wedding ceremonies among unmarried people. As a result, I discussed the future of Korean wedding culture. Data were analyzed from the sample of 206 unmarried people collected from April 20 to Jun 13, 2009. The data were analyzed by making use of the SPSS program and included Frequency analysis, ANOVA and the $\chi^2$-test. The summary of these results was as follows. First, unmarried people want a special wedding ceremony. They think the appropriate age of marriage is between their 20s and mid-30s. The traditional wedding ceremony is changing, but they think that the meanings behind them will continue. If they married a foreigner, they would want to have a modem wedding ceremony and each of their traditional wedding ceremonies. Second, they have no educational experience about traditional wedding culture(85.4%). Some people who have educational experience learned about traditional wedding culture from their parents or grandparents. Third, most traditional wedding procedures were influenced by Korean customs. Most men did not know about traditional Korean wedding procedures. But if they get married, they will follow traditional wedding procedures (M=3.35). In the future, we will have to succeed Korean wedding culture, for example, Peau back(幣帛), Ham(函), and traditional wedding ceremony.

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Case Study of Appling Customer Information and Customer Management in Fashion Merchandising Process (패션머천다이징 프로세스에서의 고객정보 활용 및 고객관리에 관한 사례 연구)

  • Ko Eun-Ju;Yun Sun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.788-799
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    • 2006
  • The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.

Classification of Adult Women's Fingernail Type (성인 여성의 손톱 유형 분류)

  • Kim, Ha Eun;Kim, Nam Soon;Do, Wol Hee
    • Fashion & Textile Research Journal
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    • v.22 no.4
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    • pp.504-514
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    • 2020
  • This study improves the dimensional suitability of nail tip products by reviewing the type of fingernail as seen among adult women in Korea. Subjects were 147 adult women ranging from age 20 to 40. Direct fingernails measurements were made using digital Vernier calipers and a curvature gauge. Data on various fingernail shapes were collected through indirect measurements using photography to reveal the shape characteristics of each fingernail types. In this sense, data were analyzed by statistical methods with the use of factor analysis. There were various factors considered to classify extracted fingernail types such as five factors (for the thumb), four factors (index, middle, and little fingers), and three factors (for the ring finger). The cluster analysis resulted in three types. Type 1 is a 'Square' shape characterized with wide fingernails, low height, flat, and low curvature of the cuticle line. Type 2 is 'U-round' shape characterized with narrow fingernails, high height, convex, and the highest curvature of the cuticle line. Type 3 is a 'Round' shape in which the fingernails are wide, high in height, convex, and characterized with a medium curvature of the cuticle line. The results are useful for companies that develop the free edge shape of fingernails for consumer products. The measured values of fingernail can be applied to the shape and lake setting of the nail tip product, depending on type of fingernail.

Impact of Indebtedness on the Risk of Domestic Violence (가계부채가 부부폭력의 위험에 미치는 영향)

  • Park, Jung Min;Park, Ho Jun;Oh, Ukchan
    • Korean Journal of Social Welfare Studies
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    • v.48 no.4
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    • pp.33-57
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    • 2017
  • As there is a growing concern about the steady increase in the consumer debt and its potential consequences on individuals and families, this study examined the association between personal debt and the risk of domestic violence, which in this study is referred to as violence between man and woman who have a spousal relationship. We used the data from the Korea Welfare Panel Study collected from 2009 to 2016. We applied a generalized estimating equation approach for the analysis of panel data. The results show that the higher the ratio of personal debt to disposable income and the ratio of debt payment to disposal income is, the greater the risk of domestic violence. While the debt to income ratio played a role regarding was related to a heightened risk of domestic violence among the poor group, the debt payment to income ratio was associated with a higher risk of domestic violence among the non-poor group. Implications of the study were discussed.

The Differentiation and Characteristic Analysis of Body Types for the Middle-Aged Plus-Size Women (Plus-size 중년 여성의 체형분류 및 유형별 특성분석)

  • Park, Soon-A;Koo, Mi-Ji
    • Korean Journal of Human Ecology
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    • v.18 no.6
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    • pp.1303-1314
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    • 2009
  • The purpose of this study lies in examining the characteristics of differentiated body types for plus-size women and obtaining basic data for the wide-ranging choices of ready-made clothing in a consumer's place. The results of this study displayed no significant differences for subjects in their 30s and 40s in comparison to standards by ages but showed a significant difference with subjects in their 50s when compared with the data from Size Korea (2004). Research data in the height and length categories were lower, and the majority of data from the other categories were higher. In order to analyze the characteristics of a plus-size woman's body, 4 factors were differentiated into 3 types with 17 categories: Factor 1 was the element of the thickness of the trunk, factor 2 was the element of the thickness of the lower body and legs, factor 3 was the element of shoulder size and factor 4 was the element of the upper body length. The accumulation rate was shown to be 74.47%. The characteristics for each type were as follows: Type 1 is a body type with a relatively thin waist, small width and girth of upper body and curvy lower body, type 2 is the average body type, and type 3 is a body type with big breasts and abdominal obesity. The standard body type belonged to type 2. According to the correspondency test between age and type, the characteristics of type 1 corresponded relatively close to the measures of subjects in their 40s and relatively far from subjects in their 30s to 50s while type 2 and type 3 appeared to be similar to subjects in their 50s.

A Study on Deconstructional Methods in Mordern Fashion Design and Consumer Acceptance (현대 복식 디자인에 나타난 해체주의적 표현과 그 수용에 관한 연구)

  • 김주현;권미정;이순자
    • The Research Journal of the Costume Culture
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    • v.7 no.4
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    • pp.80-98
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    • 1999
  • The purpose of this study was to examine what consumers virtyally thought about deconstructional method used in fashion and its cloths. For attaining the purpose, earlier studies were reviewed to see what kind of deconstructional methods were used in fashion and its cloth, and questionnaire survey was carried out based on the result. 10 kinds of deconstructional method were surveyed : indeterminate form, lingerie look, layering, unsymmetrical form, seethrough cloth, slash or making a hole, fray, padded cloth, patchworked cloth, and wrinkled cloth. There appeared 6 kinds of image for deconstructional fashion, esthetics, womanliness, youth, elegance, uniqueness, and fashionability. Consumers considered most deconstructional fashion to be unique but unique but lack elegance. However, they didn\`t feel indeterminate form, fray or padded cloth was unique, and one notable thing was that they had an impression wrinkled cloth was graceful. The design assessed to be generally esthetic was lingerie look, laying, seethrough cloth and wrinkled cloth. Those who were older set more esthetic value on layering, seethrough cloth, fray, padded cloth and wrinkled cloth. On the contrary, they didn\`t have a good impression from slash, making a hole or patchworked cloth. As a result of investigating the subjects\` willingness to wear deconstructional design, there was deconstructional design which they might possibly put on, and those who were older found more difficulties in wearing ir. Toward indeterminate and layering fashion, younger people whose age was ranged from 18 to 22 or from 18 to 22 or from 23 to 27 showed particularly better response. Married woman wanted to wear wrinkled cloth, and considered it possible to put on seethrough design more than unmarried women. Rather, younger people were more unwilling to wear seethrough design.

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Factors to Affect the Selection of Machine-to-Machine Household Technology (사물지능통신(M2M) 가사기술의 선택 요인)

  • Park, Hye-Kyung;Yoon, Jeong-Ro
    • Journal of Korea Technology Innovation Society
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    • v.16 no.4
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    • pp.954-977
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    • 2013
  • This paper investigates the factors to affect the consumer selection of machine-to-machine (M2M) technology in the purchase and utilization of home appliances. M2M technology, based on mobile internet, allows for automatic operation and remote control of home appliances and equipment. The introduction of M2M technology could lead to the saving of domestic housework and of active social participation for women. With a view to focusing on the liberating potential of M2M technology, this paper analyzes the correlation between four independent variables (gender, income, employment status of married woman, and possession of mobile internet devices) and two dependent variables (intention for purchase and utilization of M2M household appliances). The possession of mobile internet devices such as smart phone and tablet PC turns out to be the most significant factor to affect both the purchase and utilization of M2M household appliances. The employment status (employed or not-employed) affects only the intention for purchase. Neither the income level nor gender has significant correlation with the intention for purchase or utilization. The results differ from the conventional wisdom that the consumer selection of household technology is substantially affected by gender, income and employment of housewife.

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