• 한국유기농업학회지
• /
• 제30권2호
• /
• pp.255-277
• /
• 2022

This study investigated consumers' perception of fruits and vegetables grown in smart farms to stimulate the sale of agricultural products grown in smart farms. To this end, a survey was conducted on 1,050 consumers. The main results are as follows. First, 58.6% of respondents knew about smart farms, and they perceived fruits and vegetables grown in smart farms as more valuable than those grown in conventional facilities. In the detailed values, values of safety and environmental damage reduction were perceived to be of greatest value among five values. Second, as a result of investigating the importance of smart farm cultivation information in comparison with price, the most respondents emphasized both smart farm cultivation information and price information, and smart farm cultivation information was compared with price information. Cases were investigated to be more important with slight differences. Third, 41.4% of respondents had the price premium payment intention for fruit and vegetables grown in smart farms. Fourth, as a result of analyzing variables affecting the premium intention, the higher the health value among five values was recognized and the more important the smart farm cultivation information was, the higher the premium payment intention was.

• 한국의상디자인학회지
• /
• 제22권2호
• /
• pp.61-70
• /
• 2020

This study aims to explore whether the consumers' perceptions of fashion social enterprises' motives for seeking social value affects the consumers' purchase behavior. Specifically, the relationships among the egoistic and strategic driven attribution (ESDA), value-driven attribution (VDA), positive authenticity (PA), negative authenticity (NA), anticipated satisfaction (ANS), and willingness to pay a premium price (WPP) were examined. 151 respondents participated in an online survey. The collected data was analyzed using path analysis. The results revealed that PA, which was positively affected by VDA, was negatively affected by ESDA. However, NA, which was positively affected by ESDA, was negatively affected by VDA. In addition, ANS affecting WPP was influenced by both VDA and PA. In conclusion, this study clearly shows that prioritizing the inherent purposes of social enterprises can lead to more consumers buying products, even though social enterprises set fashion products at higher prices.

• Human Ecology Research
• /
• 제60권3호
• /
• pp.443-458
• /
• 2022

Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

• 보건의료산업학회지
• /
• 제12권4호
• /
• pp.59-72
• /
• 2018

Objectives : This study was performed to investigate health care system recognition and influential factors using the data from the "2017 Health Care Experience Survey". Methods : Data on 7,000 participants in the Health Care Experience Survey were drawn and statistically examined using a t-test, ANOVA, and multiple regression analysis. Results : First, the significant factors of health care service satisfaction were education, income, region, chronic diseases, unmet medical needs, satisfaction with doctors and institutions, and the health care system's reliability and importance. Second, the influential factors of willingness to pay additional health insurance premium were age, occupation, income, health status, chronic diseases, unmet medical needs, satisfaction with health care institutions, limit to utilization of medical services, necessity of health care reform, and the health care system's reliability, satisfaction, importance. Conclusions : Since the additional burden for improving the health care has been negative to the socially disadvantaged, there should be efforts to provide stable health care funding for financial stability of the health insurances by considering public opinions and reaching social consensus.

• 자원ㆍ환경경제연구
• /
• 제14권4호
• /
• pp.793-816
• /
• 2005

양분선택형 조건부가치평가조사의 평가대상 비시장재화에 불확실성이 존재하는 경우, 응용 가능한 새로운 응답메커니즘을 기대효용 극대화 과정으로부터 도출한다. 전통적 응답메커니즘은 지불의사금액과 지불요구비용 간의 대소 관계를 단순 비교하는 반면, 위험 응답메커니즘이라고 부르는 새로운 응답메커니즘은 지불의사금액과 지불요구비용 간의 차이가 응답자들의 위험회피 정도를 나타내는 리스크프리미엄을 초과하는지 여부가 응답 기준이 된다. 따라서 불확실성이 존재하는 경우, 응답자의 위험회피 행동을 고려하지 않는 전통적 응답메커니즘은 리스크프리미엄 만큼 지불의사금액을 과소평가하게 될 위험이 있다. 전통적 응답메커니즘의 과소평가 문제는 동강보존가치 추정을 위한 조건부가치평가조사 자료를 이용하여 실증적으로 예시된다.

• 자원ㆍ환경경제연구
• /
• 제22권3호
• /
• pp.411-435
• /
• 2013

지난 2011년 일본 후쿠시마 원전 사고 이후 대내외적으로 방사능 피폭 가능성에 대한 우려가 확산되어 왔고, 국내 원전의 잦은 사고로 인해 원전 종사자들의 사고에 대한 불안감도 증폭되고 있다. 기존에는 원자력 발전소나 방폐장 주변 지역 주민들의 보상 문제가 주요 쟁점이었으나 본 연구에서는 원자력 기술 개발 관련 종사자를 대상으로 방사능 피폭 가능성에 대한 임금 프리미엄을 추정하는 데에 초점을 맞추었다. 방사능 피폭에 따른 산업재해 발생 시 근로자에게 입증 책임이 있어 적정한 보상을 받기 어렵다는 점에서 방사능 피폭에 대한 보상 문제를 민간부문에 맡길 경우 사회적으로 바람직한 결과가 도출되기 어렵다. 본 연구는 선택실험법에 의해 원자력 기술개발 종사자를 대상으로 방사능 위험에 대한 보상 수준, 방사능 노출도, 고용보장성, 회사 입지, 근무 강도가 다르게 주어질 경우 어떤 직장을 선호하는지를 설문하였다. 설문 결과 방사능 위험도가 고용 보장성이나 근무 강도, 회사 입지에 비해 더 중요한 요인임을 알 수 있었고, 추정 모형에 따라 방사능 피폭 가능성 감소에 대한 연간 지불용의액은 773~777만 원에 이르는 것으로 나타났다. 따라서 향후 정부는 원자력 기술개발 종사자가 방사능 피폭과 관련한 산업재해가 발생하는 경우 적절한 보상이 이루어질 수 있도록 법제도적 기반을 조성할 필요가 있다.

• 한국융합학회논문지
• /
• 제11권3호
• /
• pp.171-179
• /
• 2020

초 연결시대를 가능하게 한 미디어 기술은 사람들이 활용하는 커뮤니케이션 텍스트의 양상을 바꾸고 있다. 기업에서 활발하게 사용하고 있는 광고텍스트는 스토리텔링과 스토리두잉이다. 이 두 가지 광고텍스트는 사람들의 감정을 유발하고 참여행동을 형성하는데 매우 효과적이다. 사람들의 사고유형도 설득에 영향을 미친다. 광고텍스트유형과 소비자의 사고 형식에 따른 연구결과는 다음과 같다. 우선 소비자의 광고에 대한 태도의 경우는 종합적 사고유형이 분석적 사고의 틀보다 더 긍정적인 것으로 밝혀졌다. 분석적 사고에서는 스토리텔링 광고텍스트가 더 호의적인 반응을 유도하였고, 반면에 종합적 사고에서는 스토리두잉 광고텍스트가 효율적인 것으로 나타났다. 이와 같은 결과는 프리미엄 가치 지각, 프리미엄 가격 지불의향 그리고 재구매의도에서도 동일하게 나타났다.

• 대한전기학회논문지:전기기기및에너지변환시스템부문B
• /
• 제54권6호
• /
• pp.303-308
• /
• 2005

As the cost of photovoltaic(PV) generation systems continues to decrease, utility interactive systems are becoming more economically viable. Furthermore, increases in consumer awareness correspond to a willingness to pay a premium price for clean electrical energy generated using renewable energy resources. Especially, PV generation systems, in particular, is undergoing a rapid expansion-showing an industrial growth of approximately 40$\%$ per year in the worldwide, as PV cell and systems technology improve new markets become increasingly accessible. This has resulted in an increased demand for the simulation scheme and operational technologies of utility interactive PV devices and systems. The simulation schemes that can be applied to the utility interactive PV generation systems readily and cheaply under various conditions considering the sort of solar cell, the capacity of systems and the converter system as well are strongly expected and emphasized among researchers. So far, authors have been introducing the simulation method of PV generation systems with several papers. In this paper, authors introduce the simulation way of PV generation systems using EMTP type simulators; EMTP/ATP, EMTDC/PSCAD, RTDS, with each examples. And, by connecting the voltage amplifier to the RTDS a novel simulation method which is extremely close to the real condition of PV generation system is also introduced.

• 한국의류산업학회지
• /
• 제24권6호
• /
• pp.707-718
• /
• 2022

The metaverse is emerging as the next digital environment for people not only to interact and collaborate with others, but also to have virtual consumption experiences. In this study, virtual fashion items for the consumer's digital self are deemed significant products with consumption value. Drawing from the regulatory focus theory, this study examines how consumers' promotion and prevention focus influence value perception and buying behaviors of virtual fashion items in the metaverse context. The data were collected through an online survey. A total of 546 consumers in their twenties who are aware of the metaverse responded to a self-administered questionnaire. The results showed that promotion focus influenced all the perceived consumption values of virtual fashion items such as the economic, visual authority, hedonic, and social value, whereas prevention focus influenced only the visual authority value. Visual authority value negatively affected both purchase intention and willingness to pay premium price, while others had a positive effect. The findings provide theoretical evidence that consumers' regulatory focus is critical in buying virtual fashion items and suggest that marketers devise effective strategies to stimulate consumers' regulatory focus and to emphasize the economic, hedonic, and social value of the items in the metaverse context.

• 한국유기농업학회지
• /
• 제29권1호
• /
• pp.25-39
• /
• 2021

The objective of this study is to analyze the value of attributes of agricultural products in school food service using hedonic price model and choice experiment. In the case of potatoes, bean sprouts, and tomatoes, environment-friendly agricultural products rather than conventional ones, and domestic price premiums exist rather than Chungnam. The higher the price, the higher the margin rate. Conventional agricultural products were more profitable than environment-friendly ones, and domestic products were more profitable than Chungnam. In consumer preferences, environment-friendly agricultural products are preferred over conventional agricultural products and local products (Chungnam, Cheonan, Asan) rather than domestic ones. This is the opposite result of the Hedonic price model estimation that Chungnam has a lower price premium than domestic in the case of origin. This study is meaningful by analyzing the attribute value of agricultural products used for school meals in Chungnam and comparing them with the willingness to pay consumers. With the results of this study, it is necessary that discussions on supplementing the value of local products used in Chungnam school food service.