• 한국콘텐츠학회논문지
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• 제13권3호
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• pp.54-64
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• 2013

본 연구는 할리우드의 최근 로맨틱 코미디 영화인 <프로포즈(2009)>를 대상으로 하여 미국 할리우드 로맨틱 코미디 영화의 장르적 관습이 관객에게 수용되는 데 있어 관객의 국적이나 젠더가 그 수용 양상의 차이에 어떤 영향을 끼치고 있는가 하는 문제를 실증적으로 확인하고자 시도하였다. 할리우드 로맨틱 코미디 장르는 대부분 남녀 배우가 드러내는 매력을 중심으로 하여, 이들이 만나고 헤어지는 어느 정도 관습화된 플롯 위에 전개하는 특징을 갖고 있다. 영화 <프로포즈> 역시 이러한 관습화된 플롯 구조를 한편으로는 따르면서, 한편으로는 변주하고 있다. 본 논문에서는 영화 <프로포즈>에 등장하는 '배우'와 '등장인물'이라는 요소와, 할리우드의 일반적인 로맨틱 코미디 플롯에서 '사랑의 완성'으로 제시되는 '결혼식'과 '프로포즈'라는 요소가 한국과 미국이라는 국적과, 남성과 여성이라는 젠더에 따라서 어떤 다른 선호가 나타나는가 하는 바를 관객 반응을 묻는 설문조사와 통계를 통해 살펴보았고, 관객이 지향하는 가치들 사이의 상관성 분석을 통해 드러나는 의미를 해명하였다.

• 한국콘텐츠학회논문지
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• 제9권8호
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• pp.231-236
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• 2009

남성장신구는 여성장신구의 보조적 역할이나 예물 등으로 국한되어 있다. 또한 디자인 종류도 한정되어 있으며, 디자인 자체가 선진국가의 것을 참조하는 것이 대부분이다. 이러한 남성장신구 디자인 변화를 위해 그 모티브로 건축물을 선택하였다. 건축물은 남성을 대표하는 상징적 성격이 강하다. 힘이 있고 도전적이며 부와 권력을 상징 한다. 이러한 성격을 가진 건축가로는 세계적인 건축가 마리오 보타가 있다. 그의 건축은 혼란한 상황 속에서 자신의 빛깔을 잃지 않고 지역성을 바탕으로 조형적인 형태감과 공간감을 연구한 작가이다. 이에 본 연구는 마리오 보타 건축물의 형태적 이미지와 공간적 이미지를 작게 압축시켜 남성장신구로 연관 재현시킴으로써 보다 구체적이며 현대적인 감각을 표현할 수 있으리라는 의도에서 출발하여 그 가능성을 다각적으로 모색코자 하였다. 이와 같이 마리오 보타의 건축물에서 볼 수 있는 형태적 이미지와 공간적 이미지를 통해 건축물의 아름다움을 재발견하여, 조형성이 강조된 새로운 형태의 남성장신구를 제안하고자 하였다.

• 유통과학연구
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• 제10권1호
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• pp.11-22
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• 2012

The traditional market in the nation was forced to decrease greatly users as well as sales because of opening of all of the markets, Internet shopping mall, home shopping and other new types of marketing businesses to lose market functions remarkably. Therefore, the Agency for Traditional Market Administration of Small & Medium Business Administration made efforts to develop traditional market, for instance, modernization of the facilities to improve physical environment, and improvement of each shop by using VMD, and so on. The purpose of the study was to examine efficiency of VMD shops for development of traditional market by the Agency for Traditional Market Administration and effects of VMD upon sales of each shop, and to help establish VMD strategies for customer satisfactions as well as visual environment of traditional market. The author visited five shops at Busan Jin Market, special market of articles for wedding ceremony that joined VMD shop guide of traditional market, and taught VMD on-the-spot and investigated it. Questionnaire of Agency for Traditional Market Administration was used to interview shop owners, shopkeepers and consumers, etc and to examine factors of changes of sales and customers' satisfactions before and after VMD. The purpose of the study was to investigate effects and satisfactions of increase of the sales of VMD shop guide that the government promoted to develop traditional market so far. Therefore, the author investigated VMD presentation, increase of the sales before and after VMD presentation, increase of number of customers, and satisfactions, etc of Korean clothes shops that joined improvement of VMD shop guide of traditional market of the government in 2010. The author investigated effects of the sales, increase of customers and satisfactions, etc by case study and empirical analysis, and she presented user-oriented VMD presentation techniques of traditional market and suggested improvement. After applying VMD, the shops could increase sales more than 20 percent in average, and satisfaction of VMD presentation was more than 88 points or more to be very much high. This study suggested VMD strategies and presentation of traditional market to give consumers affirmative visual images and to develop traditional market.

• 산경연구논집
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• 제10권5호
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• pp.37-47
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• 2019

Purpose - It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology - Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results - First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions - Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

• 가정과삶의질연구
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• 제8권1호
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• pp.115-127
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• 1990

The Korean have admired and lived with decorums through Jeol, a representative practical formality which expresses the decorums intensively. Jeol is the way of greeting native to Korea and an intangible culture close to Korean life style. To be remained as a culture, the traditional propriety Jeol should reconcile to the present life feflecting our history. On this viewpoint, the purpose of this research is to furnish the authority of the creative inheritance on the settlement of Jeol and other decorums suitable to the present. This research is consisted of 1) the study of the meaning of Jeol and 2) the hidtorical research through records. 'Jurye' is regarded as the oldest literature on the systematic explanation about Jeol and has been very often used down the ages. Jindong in 'Jurye' and Kodu in 'Karyejipram' are the same Jeol which expresses the grief in funeral rites. In 'Seonghosaseol', Abae which stands one knee is explained and investigated as the case of offense by the literature. And it is also interpreated as a Jeol with respect, while many other Jeol is to fall an both of kness, Abae is not performed generally. 'Yeki' has brief explanation about Kongsu Manner (to hold hands), Jeol between the king and minister, host and guest, Buinbae, Jeol in custom, wedding ceremony and funeral ceremony and Jeol in drinking manner. In 'Chunchukongyangjeon'. there is the explanation about Jeol of the minister who comes back after his duty to the king. 'Sunjajiphae' interprets Bae and Kyesang and informs that Kuesu is the most respectful Jeol only to the king, 'Seojeon' proves the Jeol habitually used in all kinds of ceremonies and etiquettes. 'Jeongbomunheonbigo' introduces the custom of Jeol in Shilla, Koguryo, Buyeo, Koryo eras by using literature and shows the commoness of both kneeling down generally. The result of this research has the meaning for the creation of life culture in the basis of the spirit 'Onkojisin'(reviewing the old and learning the new) by establishing the present Jeol with tradition.

• 가족자원경영과 정책
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• 제14권3호
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• pp.109-122
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• 2010

The present study aims to investigate cultural similarities and differences that influence interracial couples (between Korean men and Vietnamese women) when adapting to Korean family culture in terms of interculturalism. The interviewees consisted of three generations. This study used in-depth interviews. Data was collected from January to August 2008. 15 families (45 people) were used for analysis. Results were as follows: (1) the patriarchal culture of the two nations had a positive influence on the adaptation of members during family interactions(2) the culture of filial piety is a value system that both nations believe is important. However, different rituals had a negative influence on the practice of filial piety (3) the community-oriented culture is regarded as important in the two nations. However, Vietnamese wives cannot lead a free community life because Koreans see them in negative terms (4) the Vietnamese traditional wedding custom called "NopJjeOh" had a negative influence on the adaptation to the Korean family culture (5) the preference for sons in Vietnam is not as high as in Korea. This difference had a negative influence on adaptation (6) clear differences between the daily lives of the two nations had a negative influence on adaptation to Korean family culture. In conclusion, Korea and Vietnam have many similarities in culture, which enable Vietnamese wives to adapt to Korean culture more easily than other foreign wives. If various programs are developed to promote the mutual understanding between both cultures based on these research findings, it would further contribute toward social integration in Korea.

• 복식
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• 제64권5호
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• pp.154-167
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• 2014

This study explored culture adaptive attitudes and donning practices of traditional dress among Chinese marriage immigrant women. Quantitative research was conducted on Korea-Chinese multicultural families. Participants were 291 married women in Seoul and Gyeonggi Province. The data was analyzed using frequency analysis, factor analysis, t-test and correlation analysis. The findings are as follows: First, positive relationship was found between Hanbok acceptance attitudes and Qipao transmission attitudes. The level of Qipao transmission attitudes was higher than Hanbok acceptance attitudes especially in the part of knowledge. Han Chinese showed stronger Qipao transmission attitudes than Korean Chinese. Immigrants without Korean nationality had stronger Qipao transmission attitudes. Higher education group and higher income group showed higher level both on Hanbok acceptance attitudes and Qipao transmission attitudes. Second, more than 50% of Chinese marriage immigrant women wore Hanbok once or twice per a year. On the other hand, only 24% of them wore Qipao. This result shows that there exists a gap in the Qipao transmission attitudes and donning practices. 44% of women wore both Hanbok and Qipao in their own wedding ceremony, 32% wore only Hanbok, and 19% wore only Qipao. 64% of women had an experience of wearing Hanbok on special days such as traditional holidays or family affairs, whereas only 29% had worn Qipao.

• 복식
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• 제63권7호
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• pp.176-188
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• 2013

This research examines embroidery panels of Hwarot belonging to the Victoria and Albert Museum (the V&A). There are a total of seven objects and are all disassembled into clothe pieces. They were classified into two groups according to their acquisition year. One group, four objects, was acquired by the Museum in 1920. Considering their materials, embroidery threads, techniques and formative characteristics of patterns, it can be assumed that the objects formed an original dress, Hwarot. Although they look very similar to the embroidery patterns of Hwarot belonging to National Folklore Museum of Korea, they are more finely embroidered with very thin embroidery thread that uses the Jarisu technique. There are some differences in used embroidery threads and embroidery skills between Hwarot artifacts of the National Museum of Korea and the V&A. The embroidery of the National Museum of Korea used thicker threads and longer (approximately 0.7cm) Jarisu stitch techniques. With these details, they would have been made in different time periods. Comparison of the V&A and Changdeok Palace' Hwarot objects show that their patterns' motifs are almost similar but the pattern units, expressions and embroidery techniques are different. Regarding the colors of their patterns, it is noticeable that the peonies are generally expressed in reddish and the lotus patterns are expressed in either bluish or purplish color. It seems that they are contrasted with red-colored flowers and show harmony between yin and yang symbolically. Three artifacts of another group were acquired in 1925. Two of them show patterns almost the same as those of the sleeves of Hwarot (no.33156, no.33158) in Chicago Field Museum collection. The pattern of the remaining object is very similar to Hansam of Hwarot (no.33158).

• 한국콘텐츠학회논문지
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• 제12권5호
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• pp.134-143
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• 2012

1957년부터 시작된 미스코리아 대회에서 선발된 미스코리아들은 당 시대를 대표하는 공식적인 미인으로서 전 국민적 관심을 받아왔으며, 사회, 문화, 미용 예술학적 분야 등에서 지대한 영향을 미쳐왔다. 반면에 학문적 관심은 초기 단계에 머물고 있어, 일부 선행연구들 조차도 연구도구의 객관성과 용어의 통일성 등이 결여되어 있다. 본 연구에서는 미스코리아의 드레스 패션 스타일에 나타난 디자인 구성요소의 특징을 살펴보고, 시대별 유행경향과의 관계를 비교 분석하여 미의식 기초자료로서의 활용가치를 높이고자 한다. 본 연구는 1970년부터 2011년까지 미스코리아 시상식 드레스를 기준으로 해당 사진자료들을 수집하고, 관련 전공 교수들과 대학원생들의 예비조사와 본 조사를 거쳐 판독 분석하여 나온 의견을 토대로 연구결과를 도출하였다. 분석 결과, 미스코리아 드레스 패션 스타일에 나타난 디자인 구성요소의 특징들은 미스코리아의 사랑스럽고 지적이며 때로는 섹시하고 고급스러운 여성미를 돋보이고자 연출되었으며 시대별 유행경향과의 관계는 당시대의 웨딩드레스의 유행경향이 미스코리아 드레스에 많이 반영되었음을 본 연구를 통해 확인하였다.

• 복식
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• 제59권2호
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• pp.59-69
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• 2009

This study aims to identify how Korean women's traditional costume, Hanbok, has changed according to the times in terms of color coordination of Jeogori and Chima. Photos had been taken at wedding places and streets at 5 major cities(Seoul, Pusan, Kwangju, Daejon, Jeju) at two weekends of each season in 1999, 2001, and 2003. Total 1617 photos were used as final data. Data were analyzed by hue coordination and value level. Hue coordination exist in one-color and two-color coordination. In one-color coordination, red color(R & RP) was the most frequently used and blue green(BG) was the next, and the least was blue purple(BP) for each year. In value scale, high level was the most frequent and followed by middle level and low level. Pink was the most preferred color for one-color coordination. In two-color coordination, white and blue were widely used for Jeogori and red and blue far chima for each year, which seemed to be the basic color coordination for Jeogori and Chima. While there was a certain basic color coordination types across year, but a few new color coordination appeared each year and maintained as popular color coordination for one or two year.