• Title/Summary/Keyword: website model

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A Study on the Business Model of Fashion Mobile Commerce by Quality Evaluation (패션 모바일 커머스 품질 평가에 대한 비즈니스 모델 연구)

  • Na, Younkue
    • Journal of Fashion Business
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    • v.18 no.1
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    • pp.1-21
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    • 2014
  • This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

A Study on the Design of Effective Sites for Web Fashion Magazines (웹진의 효과적인 사이트 설계에 관한 연구 : 패션잡지를 중심으로)

  • 이란주;신윤희
    • Journal of the Korean Society for information Management
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    • v.19 no.4
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    • pp.163-183
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    • 2002
  • The purposes of this study were to examine the features of web fashion magazines and to suggest an effective website model for them. Seven web fashion magazines were analyzed. The evaluating criteria included: contents, design, navigation, and services. In addition, online-questionnaires were sent to 40 end users to obtain the information regarding user behaviors on the elected web fashion magazines. The results show that a suggested model should include various aspects: 1) providing currents information. 2) consistency in design, 3) easy in navigation, and 4) searching function etc.

The Influence of Online-Store Cue on Consumers Perceived Quality and Online Purchase Intention

  • Liu, Fei;Sun, Yang;Na, Seung-Hwa
    • Journal of Distribution Science
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    • v.11 no.4
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    • pp.13-21
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    • 2013
  • Purpose - The purpose of this research is to find out the relationship between cue utilization and perceived website quality and purchase intention for an online store. To achieve this, we suggest a conceptual model that examines the relationship among product introductions, online communications, online reviews, perceived quality, and online purchase intention. Research design, data, and methodology - This research utilizes SPSS 19.0 and AMOS17.0 to analyze the data. We used factor analysis to shape the structure of the original data and saved the information with multiple dimensions. We then deployed the AMOS software to analyze the model. We performed both factor analysis and structural equation analysis. Results - The findings of this study show that graphic and word descriptions, online chatting, and online reviews have a positive influence on perceived quality. Furthermore, perceived quality has a positive influence on purchase intention. Conclusions - First, detailed product information should be added to influence quality perception. Second, consumers expect a certain level of service while shopping. Simultaneously, online products reviews from consumers deserve attention as they can impact consumer purchase intention.

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Trade Liberalization and Customs Revenue in Vietnam

  • LE, Thi Anh Tuyet
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.213-224
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    • 2020
  • The study assesses the impact of trade liberalization factors on changes in customs revenues in Vietnam. Research data was conducted between 2002 and 2017 on the official website of the Government's Web Portal and The World Bank. This paper uses the vector error correction model to estimate the short-term and long term relationship between data series. The results have proven that tariff reductions have a positive effect on short-term and long-term customs revenues in Vietnam. However, the implementation of other international commitments on trade liberalization has positive short-term and long-term negative impacts on customs revenues in Vietnam. The study's results also show that exchange rate has no effect on changes in customs revenues in the short term but it has a strong impact on increasing customs revenues in the long run. Based on these findings, the article also suggests a number of policies to ensure customs revenues in Vietnam in future. In order to ensure customs revenues, the government of Vietnam should: (1) having some policy to improve the efficiency of customs management in Vietnam; (2) Building appropriate VND exchange rate policy; (3) Establishing reasonable non - tariff barriers to prevent fraud and ovations cause losses in customs revenues.

A Study on Audit Regulation Engagement Interview and Audit Quality

  • YIN, Hong;DU, Yanbin
    • The Journal of Industrial Distribution & Business
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    • v.12 no.8
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    • pp.7-19
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    • 2021
  • Purpose: This paper aims to investigate (1) whether the interviewed auditors conduct higher quality audit than the non-interviewed auditors and (2) whether the frequency of audit engagement interviews has an impact on audit quality. Research design, data, and methodology: Using a sample of Chinese A-share listed firms between 2011 and 2019, this paper empirically tests the effect of audit engagement interviews on auditor's behavior. We collect the data of audit engagement interviews on the CICPA's website. We use OLS regression, fixed-effect model and random-effect model to examine the association between audit engagement interviews and audit quality. Results: Findings indicate that the audit quality of the interviewed auditors is significantly greater than that of the non-interviewed auditors. The frequency of the audit engagement interviews is positively associated with audit quality. The interviewed auditors spend significantly more time on the audit. Furthermore, the positive association between audit engagement interviews and audit quality only exists in non-Big 4 auditors. Conclusions: Our findings provide evidence for the effectiveness of audit regulation enforcement. The results suggest that in an emerging market with weak legal systems, preventive regulations such as audit interviews have a deterrent effect and are necessary in alleviating information asymmetry and improving information environment.

The Impact of Tariffs on Vietnam's Trade in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)

  • LE, Thi Anh Tuyet
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.771-780
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    • 2021
  • The study assesses the impact of tariffs on Vietnam's trade in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Research data was conducted between 2001 and 2018 on the official website of the Uncomtrade and the World Bank. This paper uses the gravity model to estimate the relationship between data series and considers the impact of factors on Vietnam's trade with CPTPP countries. The results have proven that tariff reductions have a positive effect on Vietnam's trade. Besides, the trade openness of Vietnam and CPTPP countries has positive impacts on Vietnam's trade. The study also shows that Real Effective Exchange Rate (REER) between Vietnam's and CPTPP countries' currencies has no strong effect on Vietnam's trade. Based on these findings, the article also suggests a number of policies to promote Vietnam's trade in future. In order to support businesses to better utilize opportunities and promote exports to CPTPP countries, the government of Vietnam should: (1) focus on reducing costs and time to participate in the market for production and business investors; (2) improve business investment environment to mobilize resources for production; and (3) continue to organize information campaigns to raise businesses' awareness of how to take advantage of CPTPP preferences.

Does Distribution Capability Have an Influence on Attitudes and Intentions Toward Online Purchasing?

  • WICAKSONO, Adhika Putra;ANDAJANI, Erna;ARDIANSYAHMIRAJA, Bobby
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.13-22
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    • 2022
  • Purpose: This study aimed to identify factors affecting attitudes and intentions toward online purchasing of millennials and gen z in Indonesia by considering distribution capabilities factors. Research design, data and methodology: This study used a non-probability sampling technique. The questionnaire was distributed through an online platform and obtained 225 respondents. The data acquired from the respondents used SPSS 23 and AMOSS 21 to process the Structural Equation Model (SEM). Results: The results of this study stated that attitudes and intentions toward online purchases were influenced by delivery speed and trust. The results also stated that the perception of web quality positively influenced trust. On the other hand, shipping tracking, people's importance to consumers, and online reviews had no significant effects on online purchasing attitudes. Conclusions: This research has made an essential contribution to increasing and expanding our understanding of factors that affect attitudes and intentions toward online shopping in a developing market, Indonesia. From a practical perspective, this research examined the integrated consumer model of millennials and Gen Z online shopping in Indonesia that considers distribution capability, trust, and perceived website quality factors. Therefore, e-commerce business actors can design e-marketing strategies and programs to achieve the company's long-term goals.

A study of customer's emotional change by the ways of presenting pictures of clothing at online shops (온라인 쇼핑몰에서 상품 표현방식에 따른 감성변화에 관한 연구)

  • Park, Seong-Jong;Seok, Hyeon-Jeong
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.74-77
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    • 2008
  • Online shoppers are not able to try clothing on. Therefore, the pictures of clothing on the website play a significant role when shoppers make decision on their purchase. There are generally three different ways to show clothing at online shops. The first one is showing only clothing images, and the second one is showing the pictures that have actual fitting models wearing clothing on (In this case, Model's face is mostly not shown in the picture.), and the third is showing the pictures of professional fitting models who wear goods. The shopping malls adopt each of the different ways but little is known about affect on purchasing from these three ways. The aim of this study is to figure out how the online shopper's emotional status is affected by these three ways of presenting pictures of clothing. At first, we developed a set of adjective words of human emotion to set up the evaluation criteria for user's emotional status. Those adjectives are originally from the precedent research on human emotion. To cut 99 adjectives down to a proper number for the criteria, we conducted a preliminary survey, and finally, 5 adjectives are selected as appropriate criteria for evaluating users' emotional status while they are shopping. Those five adjectives are 'possess','sensual', 'unique', 'tasteful', and 'stylish'. Then, we conducted the main survey showing 10 kinds of cloth (each cloth was consist of 3 ways). And in the page of model images, we measured the model's preference for understanding the relation with customer's emotion criteria of the product. As a result of the test there was statistically significant difference between product only images and anonymous images, but there was no significant difference between anonymous images and model images. And the preference of the model and value of the emotion criteria have large correlation except 'unique' criteria. It is expected that the result in this study will help to build new marketing strategy which satisfy customers' emotion.

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Research on Usability Test for Business Web Site Development using Concurrent Think Aloud Protocol (비즈니스용 웹 사이트 개발에서의 실시간 발성사고법 사용성 테스트 사례 연구)

  • Kim, Jayhoon;Shin, Jaemin;Kim, Jeong Hwan;Lim, Seok Jong
    • The Journal of the Korea Contents Association
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    • v.18 no.5
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    • pp.1-10
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    • 2018
  • The purpose of this study is to provide a cost effective usability test model for business web site development. In this study, we present a usability test model that combines Concurrent Think Aloud, performance measurement, coaching method, and remote test method. Testing target was the consortium website of electronic information joint licensing. Test participants were actual users selected by their task roles and proficiency in different levels. We improved the system by reflecting the results of user test analysis and re-tested usability test again. The result showed that usability of all participants was improved in the aspect of the time required and the complexity of mouse trajectory. It is expected that the usability test model presented in this study can be used to cost-effectively evaluate and analyze business web sites. We suggest that research various usability test model considering the characteristics of websites.

Universal Design characteristics shown in the Japanese model houses (일본 주택의 유니버설디자인 특성에 관한 연구)

  • Lee, Yeunsook;Lee, Soyoung;Yeo, Wookhyun;Jang, Miseon;Lee, Sunmin;Lee, Yoojin
    • KIEAE Journal
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    • v.7 no.1
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    • pp.5-13
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    • 2007
  • Since aging has become one of most hot and serious issues in the whole global world, universal design as a strategic concept to enable the elderly age in place has received much attention and its importance is getting recognized. Japan has undergone the Aging phenomenon much earlier than Korea and other countries. During that time, through much trials and errors, it accumulated the wisdoms and techniques to precede aging friendly environment and products. Therefore current Japan house is a comprehensive setting which embraces lots of universal design features that has a valuable implication for Korean development that faces fast aging future. The purpose of this study was to delineate characteristics of universal design features appeared in Japanese Model houses. One site of housing park in the city where various model houses of representative housing construction companies was selected as a cluster area for data collecting. Data were collected mainly through field survey at the housing park of Tokyo during November, 2006, and additional data were collected through website and company information of relevant company. Universal design features were extracted for 17 houses of the housing park and sorted and analyzed according to the analysis frame. The frame were made using 2 major clusters; space area, and 8 universal design principle. Results showed a range of universal design feature and its detail universal design principle satisfied. The 8 principle currently developed became to house realistic practical examples and theory became proved its impractical power. The academic, educational and industrial implication were documented.