• Title/Summary/Keyword: website information

Search Result 863, Processing Time 0.025 seconds

Strategies for Adopting E-Commerce System into Agricultural Marketing (전자상거래를 이용한 농산물 마케팅의 활성화 전략)

  • Kwon, Yong-Dae;Kim, Eung-Cheol
    • Korean Journal of Agricultural Science
    • /
    • v.29 no.2
    • /
    • pp.109-121
    • /
    • 2002
  • In the near future information technology will make more extensive applications to agricultural marketing system through e-commerce system. This paper is to investigate the current trends of e-commerce in agricultural marketing and suggest strategies for increasing agricultural product sales at the farm level as follows ; 1) price and quality control for attracting customers 2) increasing brand power for marketing promotion, and 3) devising more convenient website for internet users.

  • PDF

Design and Implementation of Geographic Education Website Using the Google Earth (구글어스 기반의 지리교육 사이트 설계 및 구현)

  • Lee, Sun-Ju;Kang, Young-Ok
    • Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
    • /
    • 2010.06a
    • /
    • pp.3-5
    • /
    • 2010
  • 본 연구의 목적은 온라인과 오프라인 공간에 다양하게 존재하는 지리 관련 학습 자료를 매쉬업하여 지리교육사이트를 구현해 봄으로써 지도를 기반으로 한 지리교육용 웹 사이트 구축 가능성을 모색하는 데 있다. 그동안 교육 분야에서 API를 활용한 대부분의 연구가 사이트 구현을 제안하는 단계에 머무르고 있었다. 그러나 본 연구에서는 교과서 분석을 통하여 지리교육과 관련된 사진, 영상, 개념도, 모식도 등 다양한 자료를 매쉬업해 봄으로써, 정보 제공 방식의 변화를 추구하고, 직접 구현하여 API를 활용한 지리교육사이트의 구현 가능성을 제시한 것에 의의가 있다.

  • PDF

지적재산권의 증권화(證券化)-최근 미국에서의 경향을 중심으로..

  • Kim, Jeong-Hun
    • Patent21
    • /
    • s.58
    • /
    • pp.16-29
    • /
    • 2004
  • 본 글은 Washington CORE LLC의 John S. Hillery 2004년 3월 자 Securitization of Intellectual Property: Recent Trends from the United States"를 번역한 것입니다. 한국어로의 번역 및 번역된 글의 "Patent21(한국특허정보원 발행)"에의 게재에 대한 저자의 허락을 받았으며, 저자가 요청한 고지사항을 아래와 같이 고지합니다. This report came from the Japanese IIP and you can download the original report in English from Japanese website. It was written by John Hillary of Washington CORE. 영어 원본은 모두 9장으로 구성되어 있으나, 번역에서는 산업재산권에 속하지 아니하는 저작권의 증권화부분(7장)을 생략했습니다.

  • PDF

A SNS-based New Products Promotion Case Study (SNS 기반 신제품 프로모션 사례 연구)

  • Kim, Sung K.;Kim, Nam K.
    • Journal of Information Technology Applications and Management
    • /
    • v.20 no.4
    • /
    • pp.263-278
    • /
    • 2013
  • SNS users have increased at rapid rate. Many firms are expected to use SNS, especially in marketing area. This study describes a SNS-based new products promotion case study. We aim to identify how differently SNS users respond to different types of SNS media or SNS contents. In this analysis marketing effects are measured in a number of website hits. The study result shows how the number of user's hits differs upon a combination of SNS media and SNS contents.

국내외 행정기관 웹사이트 사용성과 접근성 비교 연구;미국, 영국, 한국, 호주, 캐나다를 중심으로

  • Lee, Ju-Yeong;Mun, Hyeong-Nam
    • 한국경영정보학회:학술대회논문집
    • /
    • 2007.06a
    • /
    • pp.421-426
    • /
    • 2007
  • This study considered the most crucial elements in websites as web usability and web accessibility. The web usability signified the empirical satisfaction of ordinary users on websites and how much they used the relevant websites conveniently and accurately, while the web accessibility signified the technical support that could have an easy access to web contents and the principles of cognitive aspects, by considering the users such as those who have been alienated from information. Even if the people were given lots of beneficial information, the websites would be useless if their usability and accessibility were not considered. It would be necessary to reduce the information gap by letting any users (the physically challenged, the elderly, etc.) give an access to every information without any professional abilities and to provide the efficient websites corresponding to the embodiment goal of e-government through rapidity and accuracy of contents and the feedback for systematic structure and people's demand.

  • PDF

Reporting a New Business Model in Electronic Market: A Case of Cyworld.com

  • Kim, Hee-Woong;Shin, Seon-Jin;Que, Eun-Ice
    • Proceedings of the Korea Society of Information Technology Applications Conference
    • /
    • 2005.11a
    • /
    • pp.369-373
    • /
    • 2005
  • Virtual Communities are many and varied have been around for a number of years now. Cyworld has all the makings of a successful website, with its unique and profitable business model. Our purpose in studying Cyworld is two fold ; we want to know the motivations people have for using the service and why they are willing to pay to use it. This study is based on motivation theory and flow theory to enhance our understanding of Cyworld user's behavior.

  • PDF

The Research on present status and problems of information infrasructure under trade procedure (무역단계별(貿易段階別) 정보(情報)인프라 현황(現況) 및 과제(課題)에 관한 연구(硏究))

  • Lee, Sang-Jin
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
    • /
    • v.14
    • /
    • pp.373-395
    • /
    • 2000
  • Recently international trade environment has been rapidly changed according to information age. In particular, international trade has been carried out with various ways under the digital revolution. In this regard, the companies are handling their business with the open network internet and doing their critical marketing activities which are very different from the existed trade customs. However, trade-related information database which is necessary to import and export activities is partly built, and there are many issues to be settled down. In other words, electronic trade opportunity website in the field of overseas marketing and customs clearance with EDI(electronic data interchange) are developed, but the database which companies can make use of their businesses is not fully supported. Therefore the structured database should be developed urgently from the stage of opening business to that of payment. This study closely analyzes the databases under the trade procedure, look into the problems of those database and suggest the solutions of trade information databases. Finally this study provides a sort of trade infrastructure for the development of international trade by internet through the building of trade information.

  • PDF

Enhancing E-commerce Security: A Comprehensive Approach to Real-Time Fraud Detection

  • Sara Alqethami;Badriah Almutanni;Walla Aleidarousr
    • International Journal of Computer Science & Network Security
    • /
    • v.24 no.4
    • /
    • pp.1-10
    • /
    • 2024
  • In the era of big data, the growth of e-commerce transactions brings forth both opportunities and risks, including the threat of data theft and fraud. To address these challenges, an automated real-time fraud detection system leveraging machine learning was developed. Four algorithms (Decision Tree, Naïve Bayes, XGBoost, and Neural Network) underwent comparison using a dataset from a clothing website that encompassed both legitimate and fraudulent transactions. The dataset exhibited an imbalance, with 9.3% representing fraud and 90.07% legitimate transactions. Performance evaluation metrics, including Recall, Precision, F1 Score, and AUC ROC, were employed to assess the effectiveness of each algorithm. XGBoost emerged as the top-performing model, achieving an impressive accuracy score of 95.85%. The proposed system proves to be a robust defense mechanism against fraudulent activities in e-commerce, thereby enhancing security and instilling trust in online transactions.

A Study on the Consumer-focused Quality Factor of Health Information Websites (건강정보 웹사이트의 소비자 중심 품질요인에 대한 연구)

  • Shin, Hyun-San;Kim, Peong-Joong
    • Journal of the Korea Society of Computer and Information
    • /
    • v.17 no.7
    • /
    • pp.129-138
    • /
    • 2012
  • Despite of increasing pressure of opening to free for medical market by an advanced nation and increasing number of portal websites for health information, there have been few studies on the issues of enhancing the service quality of health information websites. The survey exhibited that the quality factors mainly affect significant and satisfied level of health information websites were usability, information structure and contents, interaction, and revisiting. This study was conducted to develop the consumer-focused quality factor of health information websites using WebQual model which was valued at efficient evaluation tool for this information system The methods taken in this research was to survey quality factors for significant and satisfied level of 323 consumers live in Chungcheong-do which is based on 48 questionnaires of WebQual quality factors. Our research extracted quality factors, usability, information quality (information structure and contents), interaction (personalisation and privacy) about view of criticality and satisfaction and relevant degree of revisiting. The research results presented in the paper will provide an efficient way of installing healthcare websites, moreover stone toward a marketing strategy for the consumer focus website provides under fierce competition.

A Study on the Current State and Improvement Plans for the Information Disclosure System of Metropolitan Police Agencies : Focusing on Busan Metropolitan Police Agency (지방경찰청의 정보공개제도 운영 현황 및 개선 방안 연구 부산지방경찰청을 중심으로)

  • Kim, Hyunjung;Kim, Soojung
    • The Korean Journal of Archival Studies
    • /
    • no.68
    • /
    • pp.73-105
    • /
    • 2021
  • The aim of this study was to investigate the current state of operation of information disclosure system in Busan Metropolitan Police Agency and to suggest recommendations for improvement. To achieve this goal, this study quantitatively analyzed the data on information disclosure claims (2010~2020.6), appeal cases (2010~2020.6), the disclosure rate of original documents (2014~2019) and so on. Furthermore, it examined how and how much information is announced in advance through the agency's homepage and the information disclosure portal site. Results show that the agency has various problems regarding information disclosure including the high rate of transferring information to other institutions, the low disclosure rate of original documents, the high rate of information released publicly only after an administrative appeal, a small number of information announced in advance, and a not user-friendly website. To solve these problems, this study proposes providing accurate information about the scope of information the agency and other related institutions own, expanding the disclosure of original documents, discovering more information to announce in advance, and enhancing the usability of the website.