• Proceedings of the Korean Society for Quality Management Conference
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• 2004.04a
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• pp.603-610
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• 2004

This study examined the effects of interactivity level on Web user's attitude towards Home Shopping sites. In examining the relationships of the factors in the research, the independent variables are reliability and levels of interactivity. The dependent variables are effectiveness, and customer loyalty. Implications for web site designer and management leaders are implicated in the conclusive section.

• Korean Journal of Health Education and Promotion
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• v.21 no.3
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• pp.101-116
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• 2004

Korea has the highest traffic accident occurrence rate in the world. It means that we are forced to face a tremendous amount of economic loses and great cost of life. Even though this phenomenon consistently has arose as a public issue every year and many researchers have emphasized the importance of safety education as the fundamental solution, we are still trying to make a long-lasting and effective traffic safety education programs for children and adolescents. The purpose of this study was to test the effectiveness of web-based learning for traffic safety in Korea middle school. For this purpose, the instructive model was constructed based on the ASSURE model and a special web-site of education was developed on behalf of practical use of multi-media learning materials for the traffic safety. The research subject was represented by 259 students from second grade in 2 middle schools located in Seoul Korea. The traffic safety education program using web-site was preceded to the 136 students as a case group for 45 minutes total 3 times. Other 126 students are control group those who did not get with this program. The survey was conducted before and after the education. The results of this study were as follow: 1. The knowledge analysis from the comparison between before and after of the lesson showed case group and control group scored average at 11.25 points and 10.97 points. However, after they attended programs, case group scored 13.57 points and control group scored 10.85 points. The difference from the result of the case group was statistically significant(p<0.001). 2. The attitude analysis from the comparison between before and after of the lesson showed case group and control group scored averages at 29.59 points and 28.21 points. However, after they attended program, case group scored 37.23 points and control group scored 32.71 points. The difference from the result of the case group was statistically significant(p<0.05). 3. Regarding the domain analysis by means of web-based traffic safety education, only the case group had a statistically significant score in the case of knowledge 'safe utilization of bicycle' and 'The Characteristic of Automobile and Safer Mode of Walking for Pedestrian'(p<0.01, p< 0.001), and in the case of attitude 'safe walking and crossing' 'The Characteristic of Automobile and Safer Mode of Walking for Pedestrian'(p<0.01, p<0.001). 4. Web based instruction for traffic safety was effective in terms of improving students' knowledge and attitude for traffic safety.

• Journal of Information Technology Services
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• v.11 no.2
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• pp.69-91
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• 2012

The purpose of the study is to investigate the effects of direction of comments about online reviews and the credibility of web sites on brand attitudes toward restaurants. Also, the study compared two study results using Korean and Chinese on-line users to assess the feasibility of the application of on-line marketing developed in Korea to Chinese internet user contexts. The results show that the credibility of web sites and the direction of comments influence the brand attitude as hypothesized. Overall, the results from two country consumer groups are similar. However, there are unique results including the significant interaction effects between the direction of comments and the credibility of web sites only for Chinese on-line users on the brand evaluation tasks and for Korean on-line users on the purchase intention. The cultural value might cause these different results across the nations.

• Journal of Korea Society of Industrial Information Systems
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• v.8 no.1
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• pp.97-111
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• 2003

The purpose of this study is to identify the consumer's website attitude by product perception. There are a lot of benefits of some obstacles in the use of e-commence through the Internet-enabled website. The website or webpage is a marketing message for customers and many consumers use the Internet to acquire own informations. Indeed, it is necessary to construct positive attitude within an operating website, and IT is used as a useful tool for building the trust relationships with consumers. For eCRM in Internet era, it is very important to identify factors affecting consumer's website attitude. In sum, this study is focused the relationships between consumer's website attitude and product perception, brand attitude.

• Child Health Nursing Research
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• v.12 no.2
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• pp.233-243
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• 2006

Purpose: This study was aimed to develop a WBI(Web Based Instruction) program on safety for 6th grades of elementary school students and to test the effects of it. Method: The web site is http://www.safeschool.co.kr. The effect of it was tested from Mar 24, to Apr 30, 2003. The subjects were 150 students. Data were analyzed with descriptive statistics, and $x^2$ test, t-test, and repeated measure ANOVA. Result: In the knowledge of the safety precaution, the preliminary test was mean 17.8, immediate post-test was mean 20.9 and 4 weeks post-test was mean 20.9, there were significant differences statistically among three points of time. In the attitude of the safety precaution, the preliminary test was mean 75.1, the immediate post-test was mean 80.8 and 4 weeks post-test was mean 80.4, which showed significant difference statistically among three points of time. For the motive of learning to the safety precaution, it was significantly higher statistically in the WBI. As a result, the WBI group had totally longer effects on knowledge, attitude and motivation of the safety accident prevention than the textbook-based instruction. Conclusion: WBI program be used in each class to provide more effective safety instruction.

• Women's Health Nursing
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• v.8 no.2
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• pp.165-176
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• 2002

The purpose of the study was to develop a Web site for the middle-aged women and test the usability of the site. Users' need for information were identified via online survey of 189 middle-aged women. It was found that they had various health problems but very few did any health prevention or health promotion activities. A web site for the middle-aged women was developed based on the result of needs assessment. The site includes content on exercise, diet including weight control, osteoporosis, climacteric, aging, breast and cervical cancer. Besides this health information, FAQ on women's health, my health knowledge test, statistics, link to related institutes and web sites, newspaper articles/mass media clips, journal articles, conferences, papers and other educational information were added. The site was developed as a subsystem of the Healthguide(http://healthguide.kihasa.re.kr). As a way of utilizing the homepage, twenty two women aged 40-50 were recruited at a community-based gathering and health promotion education program was conducted. To test the effectiveness of the education, knowledge, attitude and behavior changes of before and after education were compared. There were significant differences of knowledge and behavior in breast cancer, cervical cancer, osteoporosis, menopause and sexual life. It is expected that Web-based women's health information will contribute to women's health promotion and provide an effective learning media for health education.

• International Journal of Human Ecology
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• v.5 no.1
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• pp.35-43
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• 2004

The purposes of this study are to examine effects of household characteristics and risk tolerance attitude on risk tolerance behavior and to investigate the effect of risk tolerance attitude and behavior on financial satisfaction. For this study, data were collected during October of 2001 through a popular Web site for women in South Korea (www.azoomma.com). The participants in this study were 609 housewives, resulting in 607 with usable data. Multiple regression and path analysis were conducted using the SPSS for Windows. Findings suggest that the greater is risk tolerance attitude, the greater is risk tolerance behavior and those who exhibit more risk tolerance behavior tend to be more satisfied with their personal financial situation. It implies that risk tolerance behavior playa positive role in predicting financial satisfaction. The results have implication for family economists and educators in developing educational program and presenting strategic to increases financial well-being, and also for financial counselors and planners in suggesting portfolio advice to their client

• Journal of Digital Contents Society
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• v.2 no.1
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• pp.81-91
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• 2001

The development of internet technology and communication is a great influenced on trends of our society in culture, economy, and policy. The informationized society related internet brought the change into the designer's attitude. Namely, designers who have a concern about internet web knew that the quality of design is more important in the web site to seek the new approach to the design in relation to internet market of an imaginary cyberspace. But we have not a good tool to evaluate the web design in the internet graphic interface especially by visual perception. Now, the major concern for this research is to study the evaluation criteria of the web design interface and offer some solutions to bring the objectivity of the evaluation method model in other to make the base of a new Internet culture in Korea.

• Journal of Families and Better Life
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• v.25 no.3 s.87
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• pp.169-185
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• 2007

The purpose of this research is to analyze Korean and Japanese junior high school and high schools students to inquire into the attitudes these students have towards credit, the importance of credit related education, and the necessity of education on online credit. This will provide an insight into the problems associated with teenage credit related consumer education, and allow a solution to be brought up. The results of the research and the proposal are as follows. First, younger Korean teenagers are more passive in consumption than the same age group in Japan. Second, for Korean teenagers, the amount of allowance and savings were an important factor in the attitude towards credit. In Japan there was a discrepancy between gender groups in the attitude towards credit. Third, personal education sessions for teenagers and follow up is necessary. Fourth, since the current teenage population have been familiar with the internet all their lives, credit education should utilize this medium as a tool. Fifth, when looking into the requests Korean and Japanese young teenagers made on credit web sites, the contents and quality of information is more important than the outlook of the site itself. Sixth, there is a need to provide teenagers, who are accustomed to visual data, information, an experience opportunity, and access to related web sites.

• Korean Parent-Child Health Journal
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• v.4 no.2
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• pp.43-55
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• 2002

Relationship between parent and children is basic relation and initial relationship. It is essential research to explore relationship between parent's role satisfaction and children's health promotion in rapidly changing social situation influence parenting attitude. The purpose of this research to explore first mother's parenting belief, communication, filial piety by indepth interview and literature review. Method of research is literature review (books and articles) and Web site researching (home page) and contacted two mothers to do individual interview. Data was collected and analysed according to the objectives. The result of this study as follows. 1) It was problem that is child rearing and child education due to working parents. 2) It was discussed parent's belief regarding child rearing. The belief was influence by culture, social economic status, family friend and internet, advise of professionals. The subjects of this study was influenced by family, friend and internet Web site. 3) Parent-child communication was reviewed and discussed about influence of masmedia and early education system. Children's level of language development was rapidly improved by role play and read the book with mother. 4) It was discussed concept of filial piety. Parent was not expected filial piety from their children. Parent thought that they already received filial piety from their children, because children gave them pleasure and happiness during growing process. Parents want their children become mature person and adapt to informative changing society. Finally, it is needed further interdisciplinary study for parent-child health promotion and growth and development in rapidly changing society.