• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.289-303
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• 2023

Purpose - The purpose of this study is to investigate the types and forms of various marketing activities actually used in pharmaceutical companies and to empirically analyze the impact of these marketing activities on sales. Design/methodology/approach - This study categorize five years' worth of marketing activity data from a foreign pharmaceutical company 'A' which operates in South Korea into five categories. Multiple regression analysis and interaction effects are employed for data analysis. Findings - First, CRM calls, Detail calls, GP, and Web events have a positive impact on sales, but SoV does not show significant differences. Second, in the comparison between HQ1 and HQ2 based on patent ownership, Detail calls and Web events had a stronger impact on sales in HQ2, where the patent period is still in effect, compared to HQ1. However, SoV showed no difference between HQ1 and HQ2. Research implications or Originality - First, Detail Calls are more effective for drugs with active patents, while CRM Calls work better for drugs with expired patents. This emphasizes the need to customize call strategies based on patent status. Second, the significant impact of Web Events on sales in HQ2 compared to HQ1 suggests that online information access is crucial, indicating that customer receptivity varies based on product nature. Third, these insights, derived from data analysis, call for a shift in pharmaceutical marketing analysis methods away from traditional approaches. Finally, this study holds significance as one of the first empirical analyses using actual marketing data from pharmaceutical companies in South Korea.

• Journal of IKEEE
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• v.14 no.1
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• pp.17-24
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• 2010

This paper presents calorie expenditure prediction model of daily activity of elderly living alone for LBS(Location Based Service) applications. The proposed method is to describe the daily activity patterns of older adult using PIR (Passive InfraRed) motion sensors and to examine the relationships between physical activity and calorie expenditure. The developed motion detecting system is composed of a sensing system and a server system. The motion detecting system is a set of wireless sensor nodes which has PIR sensor to detect a motion of elder. Each sensing node sends its detection signal to a home gateway via wireless link. The home gateway stores the received signals into a remote database. The server system is composed of a database server and a web server, which provides web-based monitoring system to caregivers for more effective services. The experiment results show the adaptability and feasibility of the calorie expenditure model.

• Proceedings of the Technology Innovation Conference
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• 2003.06a
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• pp.108-115
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• 2003

Government R&D Project Management in Korea has had considerable difficulties because of the lack of project monitoring systems and insufficient communication. The National Program for Tera-level Nanodevices (TND Program) is a ten-year R&D program for commercialization in the area of nano technology. Collaboration and communication among the various participants such as business companies, universities, and government R&D institutes are key success factors in this R&D program. TND Program office has developed a Web-based project management system. This system consists of mostly four sub-management functions: (1) Milestones management of all R&D projects; (2) DR (Design Review) management as the mechanism for checking the performance against milestones; (3) Project activity management using the WBS (Work Breakdown Structure); (4) Budget management. Additionally, it also has many R&D supporting functions such as technology information bulletin board, community management, and visual summary of project progress and performance. This system is effective for monitoring research project as well as measuring project performance of the overall research program. This Web-based system has become the useful tool of R&D moving target mechanism and effective communication and collaboration tool. System features and adoption process of the system are also suggested.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.28 no.2
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• pp.81-93
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• 2005

The main purpose of this paper Is to develop the Management Resource Analysis System for KOTRA which is based on Activity Based Costing(ABC). Because the products and services of KOTRA are exclusive and include a government subsidy, we need develop a different system from the private firm's ABC system. The Management Resource Analysis System that we propose is embodied using JAVA and JSP within an UNIX environment and developed as a Web-enabling base. It is expected for aiding a manager's decision-making such as resource inquiry, standard resource analysis, estimating the ratio of a government subsidy, case based reasoning, what-if analysis. The results of this paper suggest what points are to be considered when we apply ABC for Government Investment Corporation.

• The Journal of Information Technology
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• v.8 no.2
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• pp.1-16
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• 2005

In high education, knowledge is the very important resource and output. Knowledge management is the art of creating additional value from academic knowledge assets. The e-community is the network community, newly created by information communication technology, and the critical place that share and transfer people's the various knowledge and thinking and the effective space that can apply knowledge management. If we construct a convenient and useful e-community in our university, we will be able to increase the student's intellectual needs, and create new knowledge. Web-portal will promote the activity of e-community providing easy to access and personalized web circumstance. The emergence of Internet and Web access to all university services will force institutions to rethik everything. We should reconfigure our academic environment in order to adapt information technology and educational change, and must do change management based on their structure and culture.

• Journal of KIISE:Software and Applications
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• v.30 no.12
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• pp.1193-1207
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• 2003

Various web applications are developed as the Internet is popularized in many fields. However, in most cases of web application development, systematic analysis is omitted and developers jump into the implementation. Therefore developers have difficulties with applying the development methods for a large scale project. The approach of creating an analysis models of a web application from a business model is proposed for the rapid and efficient development. The analysis process, tasks and techniques are proposed for this approach. The use case diagram and web page list are created from business modes that is depicted using the notation of UML activity diagram. The page diagram and logical / physical database models are created using the use case diagram and the web page list. These analysis models are refined during the detailed design phase. The efficiency of proposed method has been shown using a practical case study which reflects the development project of the web application for supporting the association of auto repair shops.

• Korean Journal of Community Nutrition
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• v.9 no.4
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• pp.464-471
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• 2004

For the purpose of developing ‘Web-Based Nutritional Education Program’, this study did instructional analysis, analysis of entry behaviors and learner characteristics to select instructional contents for nutritional education program for junior/senior high school students. Survey questionnaires were distributed from October 21, 2002 to October 26, 2002 to a total of 564 junior/senior high school students in Seoul. The total number of questionnaires collected and used in our study was 479, which is 84.9% of the total questionnaires distributed. As a result of the curriculum analysis of ‘Technology-Home economics’, subjects related with ‘food and nutrition’ in the 7$^{th}$ educational course study result, lessons including the contents of food and nutrition were ‘nutrition and meal of adolescent’ in 7th grade, ‘family meal management’ in 9th grade and ‘practice of home life’ in 10th grade. According to the curriculum analysis, ‘nutrition’ and ‘food’ were chosen for the superior subjects of nutrition education program and four subordinate subjects per superior one were developed. Then, entry behaviors and learner characteristics were analyzed： life characteristics, internet usage, anthropometrics data and nutritional knowledge. Students were interested in using computer and preferred passive activity to dynamic activity. According. to the analysis of internet usage, WBI for students should composed active parts such as game, moving image, immediate reply and follow-up bye-mail, bulletin board and com- munity activity. Students’ BMI were in normal range but they were lacked nutritional knowledge. We wrote performance objectives that were specific behavior skills to be learned, the conditions under which they must be performed and the criteria for successful performance. The next step for developing the WBI nutrition education program would be based on the results mentioned above.

• Journal of the Korean Society of School Health
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• v.27 no.3
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• pp.121-129
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• 2014

Purpose: The purpose of this study were to compare general characteristic of high school girls according to menarcheal age and to investigate the factors associated with the menarcheal age of high school girls. Methods: This study utilized the data of the 2013 Korean Youth Risk Behavior Web-based Survey (KYRBWS). The sample included 18,077 high school girls who experienced menarche. The questionnaires used for this study assessed menacheal age, grade, place of residence, family affluence, height, weight, diet pattern, physical activity, sleep duration, and stress level. Data was analyzed using the complex sample analysis (${\chi}^2$-test, ANOVA and multiple regression analysis). Results: Higher BMI, frequent vegetable consumption, short sleep duration, and higher stress level were associated with an earlier menarcheal age among high school girls. Conclusion: The findings of this study indicate intervention strategies to control the timing of menarche.

• 한국디지털정책학회:학술대회논문집
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• 2004.11a
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• pp.13-24
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• 2004

Administrative procedures are the heart of the activity in each Town Council. Citizens do transactions every day and, sometimes, they do not understand what they must do or the steps to follow. We are developing a Web-based system to help citizens with this task in an easy way. The application is integrated a four year project called Albacete[Digital] that began in 2002 with the purpose of building an e-government system in Albacete, a city with over 150.000 citizens. This Administrative Information Centre is the result of the Administration study in the first year of the project and it will continue with the on-line transaction in the following years.

• Journal of Genetic Medicine
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• v.15 no.1
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• pp.17-19
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• 2018

Alkaptonuria (AKU, OMIM: 203500) is a rare autosomal recessive disorder of tyrosine metabolism due to a defect of enzyme activity, homogentisate 1,2-dioxygenase (HGD). The patients with AKU initially presented with dark urine discoloration, and ochronosis and arthritis develop after third decades of life. With advances of Internet resources, web-based health seekers for rare disease are increasing. Here, we report the case of an 18-year-old boy with AKU who visited our center due to dark black urine based on self-diagnosis via web searching of this rare condition. Compound heterozygous mutations in HGD gene, IVS5+3A>C and IVS12+6T>C were identified and both of mutations were detected in his parents. Our case illustrates the utility of publicly available Internet resources for diagnosis of rare disease.