• Convergence Security Journal
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• v.12 no.4
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• pp.71-76
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• 2012

As the use of Mashups, web3.0, JavaScript and AJAX(Asynchronous JavaScript XML) widely increases, the new security threats for web vulnerability also increases when the web application services are provided. In order to previously diagnose the vulnerability and prepare the threats, in this paper, the classification of security threats and requirements are presented, and the web vulnerability is analyzed for the domestic web sites using WVS(Web Vulnerability Scanner) automatic evaluation tool. From the results of vulnerability such as XSS(Cross Site Scripting) and SQL Injection, the total alerts are distributed from 0 to 31,177, mean of 411, and standard deviation of 2,563. The results also show that the web sites of 22.5% for total web sites has web vulnerability, and the previous defenses for the security threats are required.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.64-65
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• 1998

• Journal of Korea Society of Industrial Information Systems
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• v.6 no.3
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• pp.87-94
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• 2001

Nowadays, both large and small business organizations have been using the Internet in general or the World Wide Web in particular to cope with the global competition. One of the major purposes that these business organizations utilizations utilize the World Wide Web is to support their marketing activities. In this study, we compared the uses of the World Wide Web, for supporting seven different categories of marketing activities, among three different groups of companies: the Top US corporation, the Top Non-US corporation, and the Top Web site groups. Results of the study showed that companies in the ToP US corporation and the ToP Non-US corporation groups primarily focused on Public Relation, while companies in the Top Web site group emphasized Encouragement. The Top US corporations also focused on the Interactive Brochure and the Top Web site companies were significantly different from the Top Non-US corporations with regard to Direct Sales and Customization. We discussed the potential reasons for these similarities and differences. The study also provided the extension for future research and discussed its limitations.

• Korean Institute of Interior Design Journal
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• no.37
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• pp.129-135
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• 2003

Currently, obtaining information about the interior design studies through the internet web sites is one of the outstanding mediums. Those are of the housings, architecture, interior design, furniture products, hotels and its journals, etc., and out of all those informations are the highly expected value of use. This study focuses on web-site uses in the interior designs' business. To process the study, a two-step research was executed; The step 1 was to find out the current status of web-sites by asking the each panelist to submit the monitored results after having searched and tested for more than two sites that was executed during the October, 2001. The analysis was made with the 47 sample sites selected from the monitored sites. And the step 2 was to find out the contents and evaluation factors of web-sites related the interior design. The results of the study are summarized as follows: First, the monitored Intoner design related 25 web-sites were classified into 3 groups. One group of 13 sites is identified as a remodeling/construction works, and one another with 7 sites is as shopping site, and the other with 5 sites is as a professional portal site. Second, the evaluation has been implemented which has shown 5 variables on the information searches are $\circled1$ the diversities of contents, $\circled2$ the accuracy/reliability of techniques, $\circled3$ the design of a picture and communication, $\circled4$ the convenience of link, and $\circled5$ the originality of web-site This study will provide the users with a fundamental material in evaluating the quality of interior design information on the internet web sites.

• The Journal of Society for e-Business Studies
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• v.9 no.3
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• pp.169-190
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• 2004

This study involves the test of constructs for measuring the web site user expectation, perceived performance regarding IQ, expectation congruency, and satisfaction about influence overall satisfaction. The findings can be summarized as follows. First, Web-IQ expectation appeared to have a positive effect on Web-IQ perceived performance by expectation congruency and a positive effect on perceived performance by assimilation effect. Second, Web-IQ expectation did bot appear to have a negative effect on Web-IQ expectation congruency. Although that was rejected, it differs from established researches. Some prior Web-IQ expectations that approach to congruency after one's post Web-IQ expectation. Third, Web-IQ perceived performance appeared to have a positive effect on Web-IQ expectation congruency. Fourth, result that analyze about effect that congruency gets to Web-IQ satisfaction although Web-IQ expectation appeared to have a positive effect on overall satisfaction.

• Journal of Fashion Business
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• v.13 no.6
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• pp.99-110
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• 2009

The purpose of this study is 1) to investigate the Web content of online shopping agencies and to see if differences exist in their contents and 2) to suggest strategies for online shopping agencies. For the study, the online shopping agency components of web sites were investigated, which consisted of product, information, and customer service. Each component had sub-categories. In order to analyze the Web content of online shopping agencies, nine agencies were chosen based on the rankings of www.rankey.com and www.100hot.co.kr. The content analysis was conducted from January 5th to the 30th of 2009. The results showed that the basic Web content of online shopping agencies (i.e., product, information, and customer service) was evident on most sites. However, products were similar and effective information and labor-saving functions were sparsely used. Areas where customers actively participated were limited. Therefore, most sites need to reinforce their content by providing a well-articulated product, information, and customer service for shoppers and to differentiate their Web site identities.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.426-429
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• 2006

We analyzed 18 representative domestic health information related web-sites for assessing confidence and satisfaction degrees using 19 assessment criteria and 5 important elements. The 18 representative web-sites are selected by rank information of a ranking web-site for domestic web-sites. In the results, we found out the presented state of confidence and satisfaction degrees of domestic health information web-sites and we presented methods for utilizing these result for web-site administrators and medical consumers.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.143-146
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• 2004

With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.

• Journal of the Korean Society for information Management
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• v.17 no.1
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• pp.149-165
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• 2000

Developing the web-based information service sites requires their own developing methodology, because the process of the web sites development become more complicate and Internet surroundings are changing rapidly. They should control all components of the system for effective and efficient web services. However there is little clear concept about systematic development and management of web service sites, in the Korean Internet service sectors, especially in information service sectors. The research analyse current situation and necessity of developing methodology, and suggest new approach for developing new methodology of the web business/service sites.

• Fashion & Textile Research Journal
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• v.7 no.1
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• pp.4-12
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• 2005

The purpose of this study was to analyze the utilization of Fashion Brands Web-site. This analysis was done by 6C Concept(Contents, Community, Commerce, Connection, Customizing, Communication) which was Internet Marketing Strategy. The review of previous studies and empirical investigations through the Internet were processed for this study. 151 fashion brands in department stores in Daegu, Korea were surveyed from January to February 2004. Data were analyzed by using frequency and percentage. Total 105 brands established their Web-Sites of Internet out of 151(69.5%) fashion brands. There were four characters on Contents, six characters on Connection and five characters on Communication. And there were a establishing rate of 38.1 percent on Online Community and 30.5 percent on Online Shopping Mall. On Customizing, 73.3 percent of brands had e-CRM systems.