• Journal of Distribution Science
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• v.13 no.9
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• pp.81-93
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• 2015

Purpose - "Showrooming" refers to the phenomenon where a shopper visits a store to see and compare products but makes the purchase online at a lower price. Surveys on showrooming activities at home and abroad indicate that a significant number of consumers pursue showrooming activities. The advent of "showroomers," who engage in buying activities, hovering both on and offline, while selectively choosing sales channels to suit their needs, is powerful enough to erode the borders between channels and bring about seismic changes in the distribution industry. However, surprisingly, there has been no in-depth discussion on showrooming. This study seeks to theoretically investigate what impact personal characteristics have on showrooming preferences and attitudes in a multi-channel environment. Specifically, assumptions have been made that price perception, perceived performance risk, and trust in online shopping not only have a direct impact on showrooming attitudes but also indirectly affect it through the means of contact motivation. Research design, data, and methodology - To test the hypotheses, this study conducted a survey of male and female shoppers, ages 20 through 40s, who live in metropolitan areas, and have actively showroomed fashion items in the last six months. A clothing item usually purchased after a careful decision-making process was chosen as the target product of the study. The survey was conducted between October and November 2014, using a professional survey service provider. A total of 200 surveys were collected, of which 198 were used for analysis. Conceptual model Structural Equation Modeling (SEM) and Amos 18.0 were employed for data analysis and model verification. In addition, following the confirmatory factor analysis and measurement model analysis, the theoretical model that corresponds to the research model was analyzed. Results - Analysis results show that price perception, perceived performance risk, and trust in online shopping have a statistically significant and positive (+) impact on showrooming attitudes. In addition, in terms of the indirect influence of price perception and perceived performance risk on showrooming attitudes through means of contact motivation, price perception had a statistically significant and positive impact on means of contact motivation, whereas perceived performance risk did not have a statistically significant impact on it, with the relevant hypothesis rejected. Conclusions - These analysis results imply that the ultimate goal of consumers is to maximize their shopping benefits by selectively and strategically taking advantage of different channels in a complementary manner. This study presents many implications for distributors to encourage a deep understanding of showrooming consumers who have complicated consumption behaviors and to build channel integration strategies. This study has limitations in theoretical and practical implications. Therefore, subsequent studies need to focus on verifying that showrooming activities are based on reasonable and planned decisions by applying the theory of reasoned or planned behavior. In addition, the scope of the study should expand to include web showrooming, where consumers conduct product research online and purchase offline.

• Journal of the Korea Convergence Society
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• v.8 no.2
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• pp.91-97
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• 2017

The purpose of the study was to investigate the fire fighter image through disaster movies in Korea and other countries. From September 1 to 7, 2016, the movie search methods were carried out using movie title and key words via Wikipedia and various internet web sites from 1903 to 2016. The results included that the fire fighters had been considered as the precious person of volunteer activity regarding fire suppression, investigators, and self-sacrifice. Through the convergence and integration review of the disaster movie, this research suggested that the national based establishment of the welfare and safety system for the posttraumatic stress disorder(PTSD) and critical incident stress management(CISM) education program. This study will provide the basic data for the development of welfare and safety management for the fire fighters and let the people know the sacrifice of the fire fighters including the motto, "First in and the last out".

• Journal of the Korea Convergence Society
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• v.8 no.12
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• pp.39-47
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• 2017

The Internet have increased the number of digital web documents related to the history and traditions of Korean Culture. However, users who search for creators or materials related to traditional cultures are not able to get the information they want and the results are not enough. Document classification is required to access this effective information. In the past, document classification has been difficult to manually and manually classify documents, but it has recently been difficult to spend a lot of time and money. Therefore, this paper develops an automatic text classification model of traditional cultural contents based on the data of the Korean information culture field composed of systematic classifications of traditional cultural contents. This study applied TF-IDF model, Bag-of-Words model, and TF-IDF/Bag-of-Words combined model to extract word frequencies for 'Korea Traditional Culture' data. And we developed the automatic text classification model of traditional cultural contents using Support Vector Machine classification algorithm.

• Information Systems Review
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• v.10 no.1
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• pp.115-133
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• 2008

The third-party logistics industry mainly delivers goods from a place to an arrival place on behalf of the freight owner. To handle the work, they need a transportation route including transportation equipment between the starting place and the arrival place, schedule information for departure/arrival and transportation cost. Actually, automatic searching for an optimal transportation route, which considers arrival and departure points for intermodal transportation, is not a simple problem. To search efficiently transportation route, the collection of schedule information for intermodal transportation and transportation route generation have become critical and vital issues for logistics companies. Usually, they manually make a plan for a transportation route by their experience. Because of this, they are limited in their ability if there is too much cargo volume and a great many transactions. Furthermore, their dependence on the conventional way in doing business causes an inefficient selection of transporters or transportation routes. Also, it fails to provide diverse alternatives for transportation routes to the customers, and as a result, increases logistics costs. In an effort to solve these problems, this study aims to develop a route planning system based on agent, which can collect scattered schedule information on the Web. The route planning system also has an algorithm for transportation route generation in intermodal transportation.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.61-87
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• 2001

Internet, which has been developed as a new exchange revolution, forms a huge virtual exchange market, and the innovative electronic commerce has completely broken off the way of existing goods distribution. This study begins with an awareness of the importance of customer retention to keep winning over the competition in internet shopping mall. In order to explain of the customer retention between individual and internet shopping mall, the study introduces first a satisfaction on shopping followed by an awareness of the importance of customer retention, and looks into a formation process of trust, satisfaction, and relationship orientation occurred by the offer of valuable convenience to customers. The study also explores the influence on shopping value by the characteristics with which internet shopping mall can bear, unfold by a cause and effect relationship the degree of shopping satisfaction, trust, and relationship orientation, and inquires a question to find out how to fuse the characteristics for internet retention. Therefore, this study has the following purposes: After examining prior research for the characteristics of internet shopping mall, it presents a possibility to connect shopping value with customer retention in light of theoretical system on characteristic elements derived from emotional and utilitarian perspectives. In order to achieve the purposes, the characteristics of internet retailing shop included site design, virtual reality, web awareness, customer concern, merchandise search, information supply, product value, and transaction system. Hypotheses were set up for the relationship with these characteristics and substantially analyzed. To prove this research, we analyzed collected data in which customers had experienced in shopping at internet shopping mall and discussed strategic current issues about its analytic results.

• Journal of Korea Multimedia Society
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• v.11 no.3
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• pp.315-322
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• 2008

Searching a location of the copied video in video database, signatures should be robust to video reediting, channel noise, time variation of frame rate. Several kinds of signatures has been proposed. Ordinal signature, one of them, is difficult to describe the spatial characteristics of frame due to the site of fixed window, $N{\times}N$, which is compute the average gray value. In this paper, I studied an algorithm of sequence matching in video copy detection for the copyright protection, employing the R-tree index method for retrieval and suggesting a robust ordinal signatures for the original video clips and the same signatures of the pirated video. Robust ordinal has a 2-dimensional vector structures that has a strong to the noise and the variation of the frame rate. Also, it express as MBR form in search space of R-tree. Moreover, I focus on building a video copy detection method into which content publishers register their valuable digital content. The video copy detection algorithms compares the web content to the registered content and notifies the content owners of illegal copies. Experimental results show the proposed method is improve the video matching rate and it has a characteristics of signature suitable to the large video databases.

• Journal of Intelligence and Information Systems
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• v.17 no.1
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• pp.17-35
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• 2011

The collective intelligence is a common-based production by the collaboration and competition of many peer individuals. In other words, it is the aggregation of individual intelligence to lead the wisdom of crowd. Recently, the utilization of the collective intelligence has become one of the emerging research areas, since it has been adopted as an important principle of web 2.0 to aim openness, sharing and participation. This paper introduces an approach to seek the collective intelligence by cognition of the relation and interaction among individual participants. It describes a methodology well-suited to evaluate individual intelligence in information retrieval and classification as an application field. The research investigates how to derive and represent such cognitive intelligence from individuals through the application of fuzzy relational theory to personal construct theory and knowledge grid technique. Crucial to this research is to implement formally and process interpretatively the cognitive knowledge of participants who makes the mutual relation and social interaction. What is needed is a technique to analyze cognitive intelligence structure in the form of Hasse diagram, which is an instantiation of this perceptive intelligence of human beings. The search for the collective intelligence requires a theory of similarity to deal with underlying problems; clustering of social subgroups of individuals through identification of individual intelligence and commonality among intelligence and then elicitation of collective intelligence to aggregate the congruence or sharing of all the participants of the entire group. Unlike standard approaches to similarity based on statistical techniques, the method presented employs a theory of fuzzy relational products with the related computational procedures to cover issues of similarity and dissimilarity.

• Korean Journal of Remote Sensing
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• v.36 no.3
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• pp.475-486
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• 2020

Climate change scenarios are the basis of research to cope with climate change, and consist of large-scale spatio-temporal data. From the data point of view, one scenario has a large capacity of about 83 gigabytes or more, and the data format is semi-structured, making it difficult to utilize the data through means such as search, extraction, archiving and analysis. In this study, a tool for analyzing extreme climate events based on spatial information is developed to improve the usability of large-scale, multi-period climate change scenarios. In addition, a pilot analysis is conducted on the time and space in which the heavy rain thresholds that occurred in the past can occur in the future, by applying the developed tool to the RCP8.5 climate change scenario. As a result, the days with a cumulative rainfall of more than 587.6 mm over three days would account for about 76 days in the 2080s, and localized heavy rains would occur. The developed analysis tool was designed to facilitate the entire process from the initial setting through to deriving analysis results on a single platform, and enabled the results of the analysis to be implemented in various formats without using specific commercial software: web document format (HTML), image (PNG), climate change scenario (ESR), statistics (XLS). Therefore, the utilization of this analysis tool is considered to be useful for determining future prospects for climate change or vulnerability assessment, etc., and it is expected to be used to develop an analysis tool for climate change scenarios based on climate change reports to be presented in the future.

• Journal of the Korean Society for information Management
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• v.28 no.4
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• pp.7-31
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• 2011

The aims of this study are to provide an overview of research trends on user interface in the field of Information Science. This study attempts to address the following four questions: 1) what are the research areas or subject topics, 2) what are the patterns of user interface publication, 3) what methods are often used to what topics, and 4) what are the changes in the subject topics and research methods over the past ten years. It analyzed a total of 128 research articles published in four Korean LIS journals and one U.S. journal. The study also reviewed 72 articles published in Korean journals for identifying research trends. The study found that the most productive areas were 'web site evaluation', followed by 'search interface', 'information design' and 'interaction style design'. The most frequently used research methods were survey methods, followed by unobtrusive methods, and experiments. Journal of the Korean Society for Information Management published the most articles on research of user interface. The research of user interface was conducted more frequently in the early 2000s than later years.

• The Journal of Art Theory & Practice
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• no.2
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• pp.147-168
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• 2004

This study examined the role of interpretation with various practices in art museums to seek a new meaning and a concept of art museum today. The exploration of interpretation would he a starting point to discuss about on art museums with professionals in each art-related field. While museums recognize the concept of interpretation and the scope of the functions in different levels, the study focused on the practices of collecting and exhibiting that will entrust the museum new realms of activities toward the audience. In particular, its emphases are set force on the information on the collections via the museum's web sites, interpretation policies, and theories and methodologies in exhibition development. Art museum websites well reflect how museums utilize the new medium to enhance the understanding of art works by providing in-depth art historical information, comprehensive contexts, and subject/concept based search methods. In recent decades, these have enacted changes to expand dimensions of interpretive functions in most museums, particularly in the United States and others. In an administrative perspective, Tate Gallery Interpretation Policy became an good example how an art museum put its interpretation philosophy as the basis of interpreting collection and public programs. Tate established functions of intrepretation and education not only within a task-based team but also as an intrer-divisional coorperation to provide an interpretation scheme of information provisions such as guide brochure, audio tour, multimedia content, and library. New environment and trends of museum exhibition, and its development processes stem from communication theories, object interpretation philosophy, display strategies, and various evaluation techniques through audiences, with the communication theories of Shannon and Weaver, Berlo's SMCR(Source-Message-Channel-Receiver) models were perceived as to understand the mechanism to communicate museum exhibits to visitors Suzan vogel's insight into object display strategy helped to conceive the mechanism of object recontextualization. She emphasized that the museum's practice to construe opinions and impressions through object display should be discreet and critical, therefore, the professionals to plan the exhibition should reveal the intention and their practices. For a prevailing new methodology from the field, the interpretive exhibition development processes are articulated as the front-end, formative, and summative evaluation, futhermore the team process in industrial product management models was adapted. These have turned out to be more interactive with visitors and effective to communicate the exhibition concepts and messages, hence resulting in enriched museum experiences. Finally the study concluded that understanding the aspects of interpretation should help art museums to set a framework for current practices to expand its public dimension. It can provide curators with a critical view to website planning and its content. And obviously, the interpretive exhibition development methodology will lead museum exhibition developers to be skilled in its current approaches to thematic exhibition concerning diverse subjects and topics.