• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6856-6862
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• 2014

Web usage mining is a method to extract meaningful patterns based on the web users' log data. Most existing patterns of web usage mining, however, do not consider the users' diverse inclination but create general models. Web users' keywords can have a variety of meanings regarding their tendency and background knowledge. This study evaluated the extraction web-user's pattern after collecting and analyzing the web usage information on the users' keywords of interest. Web-user's pattern can supply a web page network with various inclination information based on the users' keywords of interest. In addition, the Web-user's pattern can be used to recommend the most appropriate web pages and the suggested method of this experiment was confirmed to be useful.

• Journal of Korea Society of Industrial Information Systems
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• v.18 no.2
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• pp.47-57
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• 2013

Today a lot of functional areas of a firm are operated on the Web. Online shopping malls analyze web log recording customers' activities on the web to connect them to business outcomes. Not only commercial websites, but online news sites also need to collect and analyze web logs to understand their news readers' interest. However, little research has been performed yet. In this research we mined the web access log of an online news website and conduct Market Basket Analysis to uncover the association rules among the categories of news articles. The research is composed of two stages: 1) Identifying the individual session of a visitor; 2) Mining association rule from news articles read by each session. We gather 7-day access logs two times. The results of log mining and meanings of association rules are suggested with managerial implications in conclusion section.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2003.11a
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• pp.621-626
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• 2003

Mining association rules in web log files can be divided into two steps: 1) discovering frequent item sets in web data; 2) extracting association rules from the frequent item sets found in the previous step. This paper suggests an algorithm for finding frequent item sets efficiently The essence of the proposed algorithm is to transform transaction data files into matrix format. Our experimental results show that the suggested algorithm outperforms the Apriori algorithm, which is widely used to discover frequent item sets, in terms of scan frequency and execution time.

• Proceedings of the Korean Society for Rock Mechanics Conference
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• 2008.10a
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• pp.123-134
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• 2008

• Journal of Korea Multimedia Society
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• v.6 no.4
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• pp.707-713
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• 2003

Convenience and promptness of the internet have been not only making the electronic commerce grow rapidly in case of website, analyzing a navigation pattern of the users has been also making personalization and customization techniques develop rapidly for providing service accordant to individual interestingness. Web personalization and customization skill has been utilizing various methods, such as web log mining to use web log data and web mining to use the transaction of users etc, especially e-CRM analyzing a navigation pattern of the users. In this paper, We measure exact duration time of the users in web page and web site, compute weight about duration time each page, and propose a way to comprehend e-loyalty through the computed weight.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2002.11a
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• pp.287-296
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• 2002

웹 사용 마이닝은 데이터마이닝을 바탕으로 사용자의 로그 파일 정보를 이용하여 웹이 이용되는 패턴을 발견한다. 이를 이용하여 웹을 개선하여 사용자들이 보다 빨리 원하는 내용을 검색할 수 있도록 할 수 있으며 시스템 관리자에게는 효율적인 웹 구조를 인한 정보를 제공할 수 있다. 웹 사용 마이닝에서 사용하는 데이터는 성형화되어 있지 않으며 웹 사용 패턴을 분석하는데 방해가 되는 잡음 데이터까지 포함하고 있다. 이것은 기존에 개발된 여러 데이터마이닝 기법을 적용하는데 어려움으로 작용한다. 이러한 어려움을 해결하기 위해 본 논문에서는 새로운 방법을 도입한 SPMiner을 .제안한다. SPMiner는 웹의 구조를 이용하여 로그 파일의 전처리 과정을 줄이며 사용자의 탐색 패턴 분석을 효율적으로 수행 할 수 있는 시스템이다. SPMiner는 WebTree 에이전트를 이용하여 웹 사이트 구조를 분석하여 WebTree를 생성하고 사용자 로그 파일을 분석하여 각 웹 페이지의 사용빈도에 대한 정보를 추출한다. WebTree와 로그 파일에서 추출된 웹 페이지에 대한 정보는 SPMiner에 의해 패턴을 분석할 퍼 이용될 수 있는 형태인 WebTree$^{+}$로 병합된다 WebTree$^{+}$는 패턴 발견을 쉽게 해주며 사용자에게 추천할 정보나 웹 페이지를 능동적으로 추천할 수 있게 만들어 준다.

• CRM연구
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• v.4 no.1
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• pp.55-68
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• 2011

Recently with the development of Web services by utilizing a variety of web content, the studies on user experience and personalization based on web usage has attracted much attention. Majority of personalized analysis are have been carried out based on existing data, primarily using the database and statistical models. These approaches are difficult to reflect in a timely mannerm, and are limited to reflect the true behavioral characteristics because the data itself was just a result of customers' behaviors. However, recent studies and commercial products on web analytics try to track and analyze all of the actions from landing to exit to provide personalized service. In this study, by analyzing the customer's click-stream behaviors, we define U-Score(Usage Score), P-Score (Preference Score), M-Score(Mania Score) to indicate variety of customer preferences. With the devised three indicators, we can identify the customer's preferences more precisely, provide in-depth customer reports and customer relationship management, and utilize personalized recommender services.

• Journal of Korea Multimedia Society
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• v.10 no.9
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• pp.1106-1116
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• 2007

Recently e-commerce trade on the web has grown rapidly in scale and complexity, just as web site designs and web servers have become more complicated. In view of these complexities, it is obviously difficult to analyse web user's data since they web users employ so many different web paths. The existing association rule investigation algorithms identify all items with a high correlation. However even though users often only want to find items in which they have interest, it is still difficult to find the rules they want out of all of the many association rules found by existing algorithms. In this paper, we propose a system linking each node with the sequence association rule, linking all routes after finding a path corresponding to a user with the association rule-one of the data mining techniques which identify user patterns in web user paths. The suggested system helps us construct individualized or customer-subdivided sites using the sequence association rule in order to harmonize the paths of web users with user characters.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2003.09a
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• pp.150-153
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• 2003

As the web is vast and disorderly, it is difficult to find desired information on the web. In particular, finding image resources (knowing where and what kind of images can be found on the web) is very difficult but challenging. As the first step towards the web resource mining, this paper reports the preliminary results of collecting a number of images by a web robot as well as presenting those meta information.

• Journal of Information Technology Applications and Management
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• v.14 no.3
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• pp.137-149
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• 2007

Most of hospitals, especially small-scale hospitals, have tried to get customers through the Internet as what companies have done recently. There are various attempts that increase visits to one's web-site in plastic surgery hospitals. However, in plastic surgery, there have been few studies on which an attribute contributes to increase the number of web-site visit. In order to derive the important attributes on the number of visit, we compared functional attributes of 30 high-visit plastic surgery web-sites with those of 30 low-visit web-sites using statistical and data mining methods. For analysis, three methods have conducted including Multiple Discriminant Analysis (statistical method), Decision Trees (data mining method), and Artificial Neural Network (data mining method). Furthermore, results of each method have been evaluated one another. The result of this study shows that a few attributes like 'Simulating cyber plastic surgery program', 'recommendation of information' explain the number of the visitors between high and low visit web-site. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.