• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.215-224
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• 2009

This research extracted emotional words for measuring user's emotions expressed while using a cellular phone and a web. And then the emotional words were compared to find out whether the difference in emotional words by the type of products. The results of this study suggest that the hardware-oriented products used for specific purpose such as cellular phone extracted a lot of emotional words related to 'Satisfaction in Usability' and 'Pleasure'. 'Satisfaction in Usability' are conceived satisfying in usability or practicality of product. 'Pleasure' are pleasant emotions expressed while using a product. However the emotional words related to 'Aesthetics' and 'Novelty' were omitted. 'Aesthetics' are expressed by product's appearance and by various visual information while using a product. 'Novelty' are expressed by something that is novel and new that has never been experienced. On the other hand the software-oriented products used rather to find something better and new information than to perform specific tasks such as web extracted a lot of emotional words related to 'Novelty'. Therefore, the results of this research have found evidence that it is desirable to make a set of subjective evaluation scale by the type of products. When making the subjective evaluation scale, it is important to use appropriate emotional words for the purpose of use and the characteristics of those products.

• Journal of Korean Society for Geospatial Information Science
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• v.19 no.1
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• pp.3-11
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• 2011

This paper aims to develop a web based GIS system which is able to evaluate and visualize the overall degree (in terms of pleasantness and aesthetics) of pedestrian friendliness of the environment, as well as pedestrians' convenience through a Walkability Indicators that simplify pedestrian environment elements into a quantitative index in accordance with characteristics of pedestrian space. To make this goal come true, we developed and applied Walkability index which can measure the pedestrian environment through reflecting quantitative Indicators based on GIS supplementing the limit of Literature Review. In addition, in order to develop index we utilized AHP(Analytic Hierarchy Process) and we displayed measurement result on study area through web GIS Services. The proposed pedestrian measurement system is expected to be applicable in the visualization of pedestrian movements and the evaluation of convenience levels of pedestrian environment.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.1-10
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• 2012

Korean government is providing a Internet-based government services to people. One of the main concerns of the government for implementing e-government services is to increase the sustainable use of the people. Therefore, management and development of e-government Web site is an important issue. In particular, it is an important to the government policy for reinforcing satisfaction and trust of the usage of e-government services. Thus, the Web site design is an important issue to consider for increasing usage of e-government services. Therefore, studies of e-government Web site design suggested an important implication to spread for continual usage of e-government services. In this study, we investigated relationships among the design factors of e-government Web site, trust, and satisfaction. The results of this study will provide useful suggestions for developing design strategies for continual adoption of e-government services.

• Journal of the Korean Society of Costume
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• v.57 no.9
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• pp.124-135
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• 2007

Nowadays the numbers of the disabled and elderly have been increasing, and the universal design is desperately in demand. The purpose of this study was to offer ideas and solutions for the universal fashion design. The concept and the principles of universal design have been examined and principles of universal fashion design were suggested: low physical effort, flexibility in use, fair in use, aesthetics, safely-oriented, affordability, and accessibility. Eighteen web sites were investigated and the universal fashion products were analyzed based on these principles. Well developed universal fashion design products will help individuals to obtain the quality of life, maintain the dignity, and make the access to the world a little bit easier.

• Journal of English Language & Literature
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• v.58 no.6
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• pp.1001-1021
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• 2012

This paper is concerned with John Ashbery's poetics of difficulty, questioning in particular the nature of communication in his difficult poems. Ashbery has an idea of poetry as 'information' to be transmitted to the reader. Meaning, however, is to be created by a series of selections among equally probable choices. Ashbery's poetry has been characterized by resistance to the interpretive system of meaning. But the resistance itself, as I will argue, can be an effective medium of communication as the communicated message is not simply transmitted but 'selected' and thus created by the reader. In Ashbery's poetry, disruptive 'noise' elements can be processed as constructive information. What is normally considered a hindrance or noise can be reversed and added to the information. In Ashbery's poems, random ambiguities or noises can be effectively integrated into the final structure of meaning. Such a stochastic sense of information transfer has been embodied in Ashbery's idea of creating a network of verbal elements in his poetry, analogous to the interconnecting web of hypertext, the most dynamic medium 'information technology' has brought to us. John Ashbery, whose poems are simultaneously incomprehensible and intelligent, employs ambiguities or noise in his poetry, with an attempt to reach through linear language to express nonlinear realities. It is therefore my intention to examine Ashbery's poetics of difficulty, from a perspective of communication transmission, using the theories of information technology and the principles of hypertext theory. Ashbery's poetry raises precisely the problem confronted in the era of communication and information technology. The paper will also show how his aesthetics of difficulty reflects the culture of our uncertain times with overflowing information. With his difficult enigmatic poems, Ashbery was able to move ahead of the technological advances of his time to propose a new way of perceiving the world and life.

• Korean Institute of Interior Design Journal
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• v.19 no.2
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• pp.66-72
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• 2010

The purpose of this study is to pronounce design trends in contemporary architecture collaborated with new media art concept. Currently, the prevalence of media presence has evolved perspectives on contemporary aesthetics today. To make clear demonstration on the issue, this study categorized new media art's expressional characteristics applied in the contemporary architectural design in conjunction with analytical researches on typologies and expressional characteristics appear in new media art. More specifically, the study selected architects who adopted new media art's expressional characteristics into their works from the year 2000 and performed analytical case studies with regard to the effect of the new media art into their architectural practices. By following methodologies mentioned above, conclusively the study categorized distinct expressional characteristics appears in contemporary architecture as a result of merging with new media art. The characteristics of the new media art appeared in contemporary architecture are categorized into three groups such as the design controlling external environment, the design utilizing web environment and the design participated by users. These observation could be translated that architects could present interactive design between users and building as a result from architect's capability of designing protocols which generate variable forms, colors and patterns in architecture. In particular, architecture utilizing web environment has characteristic capability of configurating user's program in virtual space. Also it is anticipated to suggest new patterns in generating architectural programs and forms. These patterns would not recognize the city merely as an incident or fragmented image but would configurate forms and images constructed by individual notional character. In conclusion, the architecture itself is expected to perform as media to open up opportunities that enables to contribute in expediting interactions among environment, users, and buildings by deviating from perspectives of representation as an object expressed in modernism architecture or as a classical decoration in post-modernism architecture in the past era.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.860-864
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• 2006

Various kinds of digital contents developers are recognizing the importance of interface design, but they have no integrated and arranged interface design principles, so are facing difficulties in applying them. About the interface of web-site which is one field of the digital contents, there came out necessary principles about the interface design to some extent by the active studying activities in and out of the country. However, the researchers are proposing various principles, so it is difficult to apply which design principle in what situation. To this, this study looks into the common design principles while comparing and analyzing the design principles of Donald A. Norman, Jakob Nielson, Jeff Johnson and Manna Sjoberg. Based on this, we suggest 10 interface design principles to improve the functionality and aesthetics of the digital contents.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.1
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• pp.143-153
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• 2002

Fashion has been analyzed and explained in diverse ways. Fashion, like every phase of culture, is a reflection of the Zeitgeist. In order to understand the changing fashion we must understand the changing society. For fashion of a period are expressions of the interrelation of the various elements of the culture, including the social and political values, the economic and industrial progress, art, the development of technology, etc... Particularly fashion is closely connected with a style of art. In a style of art, futurism focused on the "dynamism" resulting from super-speed and high-technology. This study aimed to review literatures, fashion magazines, web-site in order to know how the dynamism of futurism is expressed in modern fashion. The results of this study were as follows; 1. Dynamism was expressed by means of lines, colors, patterns through the eyesights visually. Asymmetrical oblique lines, zig-zag lines or bold cutting expressed the mechanical and offensive dynamism. In contrast, such lines as curves and spirals expressed the soft and natural dynamism. Primary colors or complementary contrast expressed energetic and rhythmical dynamism. The geometrical patterns and automobile wheels patterns expressed dynamism resulting from mechanical aesthetics. 2. Dynamism was expressed through repeat of lines, colors, patterns, and textiles. Particularly Vinyl material, fluorescent material, metallic material, beads, and spangle expressed a strong dynamism. On the other hand, natural materials, paper and other similar ones are used to signify the orientation towards a futuristic high-technology society.y society.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.49-64
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• 2004

The purpose of this study was to provide useful information which would help web-site planning and design, product composition, and service of internet shopping malls. The sample consisted of 693 university students who had visited(Ed- in this case 'visit' means to enter an internet site; note also that the past perfect tense already conveys the meaning of 'experience') internet fashion shopping malls or purchased clothing through internet. Data were analyzed by factor analysis, frequency, t-test, and ANOVA(LSD) using SPSSWIN. The results were as follows： 1) The evaluative criteria of internet fashion shopping malls could be categorized by 4 factors： product presentation method, design, product information, sales promotion ＆ additional service; the first of which was found to be the most important. These criteria showed significant differences according to the period and time of access. Furthermore, the degree of consideration for these criteria was high, whereas the degree of satisfaction was low. 2) The evaluative criteria of clothing could be categorized by 6 factors： general characteristics of products, wearing comfort ＆ ease of management, popularity ＆ status symbolism, service, aesthetics, and textiles materials; the first of which was found to be the most important. These criteria were significantly different according to the periods, time, and purposes of access, and purchase experiences.

• Journal of Distribution Science
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• v.15 no.8
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• pp.75-86
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• 2017

Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.