• Culinary science and hospitality research
• /
• v.13 no.2
• /
• pp.98-109
• /
• 2007

Consumers purchase bakery products and evaluate them with various wants and needs when they need them. It shows that there are changes and improvements in quality factors like nutritional consideration rather than simply eating for survival. The purpose of this study was to research how well the consumers perceive necessary nutritional information, how nutritional information on bakery products affects the consumers' perceived risk and evaluation, and how consumers' perceived risk on bakery products affects their evaluation on them. The research was done through surveys for the people in the Busan Metropolitan area. 200 out of 250 answers were used in analyzing frequency, factor, and simple regression through SPSS Win 10. The findings were as follows; first, the more nutritional information consumers have, the less perceived risk they feel, i.e., positive nutritional information affects reducing the consumers' perceived risk. Second, as perceived risk gets reduced, consumers' evaluation on bakery products has meaningful influence on their perceived risk level. Third, these consumers' perceived risk affects their evaluation on bakery products meaningfully. The results of this study can be the meaningful base of information sources in establishing marketing strategies in bakery industry.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2008.05a
• /
• pp.155-158
• /
• 2008

Today, apartment is the primary housing type in Korea. In the past, there were many apartment floor plans in the same design way. There have been changes to complex and luxury plans in these days because people want to fit their own needs and wants to the plans. The primary purpose of this study is to analyze interior design trend of medium-large size apartment after year 2000. For that, this study used 7 different construction companies, 13 apartment complexes and 30 unit plan cases which were on sale from April 2007 to April 2008 in Seoul and the Metropolitan area. The results of analysis are as follows: First, most cases had 4LDK and 2bathroom with a dress-room. Second, characteristics of the interior design showed that the variety finish materials used in the units. For wall finish materials, wallpapers were used in mostly regardless in different areas. For floor finish materials, stone and tile were used in similar ratio in the entrance area whereas wood floor mostly was used in living room and kitchen areas. This study shows some significant characteristics of today's apartment even it has some limitations because of small amount of survey cases. More detailed and deeper study will be done continuously.

• Korean Business Review
• /
• v.14
• /
• pp.95-128
• /
• 2001

The entry of large discount stores such as LG-mart, E-mart into small cities such as Choonchun or Wonju have had a profound impact on the business of small-sized retailers. The impact of the entry by large discount store is too big compared to that of the entry by department store. Now, it becomes the matter of survival for small-sized retailers. Regulation and protection are not the best solutions to solve these problems. It cannot solve the fundamental problems. Consumer buy products based on their needs not retailers' problems. Without satisfying consumers' various needs and wants, retailers can not survive. Therefore, it is extremely important to understand retail competition from the perspective of consumers and investigate overall retail competition not competition between two different types of retailers. In this study, we analyze the relationship between products and purchasing places, the competitive relationship among retailers. As a result, we get big picture of retail market and discuss the revitalization of conventional retailers. In addition, we propose new solutions to conventional retailers' problems from the perspective of consumers.

• The Journal of the Korea Contents Association
• /
• v.20 no.12
• /
• pp.671-680
• /
• 2020

Today, if you don't reflect trends in developing new content crafts, you can't succeed in marketing. This is because the trend is the driving force that leads to the needs of consumers that come and go temporarily. The current market is changing and wants new lifestyle trends. As a trend of such latent desire, the purpose is to develop high-value-added interior vases using rice cake patterns and ceramic complexes. In the manufacturing method, the first rice cake patterns writing tool is stamped at a different angle from the top of the toremi board (a new term created above) written in the process of the pot work. A cylinder is made of a second potter's wheel, and after the outer wall is double-flavored, the cylinder is quickly rotated to be extended by pushing it from inside to outside by hand. The purpose of this vase is to develop a decorative vase with high added value by experimenting with various geometric patterns that are dismantled vertically and horizontally at a high speed with the static rice cake pattern stamped on the third, and then utilizing the various rice cake patterns developed in this way as the shape of a jar.

• Journal of the Korean housing association
• /
• v.16 no.5
• /
• pp.29-38
• /
• 2005

Recently there has been an apparent paradigm shift in housing market towards customer oriented approach. In the midst of increasing competition, there is indeed a need to better understand of customers, and to quickly respond to their individual needs and wants. In this background, this paper aims to show a scientific marketing approach in housing industries, and to provide general information on Japanese condominium housing market in terms of a brief historical overview and recent market situation. Results include that there exists an about twenty year time lag in the start of condominium housing supply in the private sector between Korea and Japan. Besides, more efforts should be paid to the diversity or locality of the supplied housing type or design, especially condominium apartments in Korea compared to those of Japan. Among others this paper emphasized on illustrating the actual applications of analysis on consumers' purchasing behavior and latent conscious coupled with some statistical techniques, which may lead marketers or decision makers to forecast more accurate customers demands.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.7 no.2
• /
• pp.91-100
• /
• 2011

Free viewpoint TV can provide multi-angle view point images for viewer needs. In the real world, But all angle view point images can not be captured by camera. Only a few any angle view point images are captured by each camera. Group of the captured images is called multi-view image. Therefore free viewpoint TV wants to production of virtual sub angle view point images form captured any angle view point images. Interpolation methods are known of this problem general solution. To product interpolated view point image of correct angle need to depth image of multi-view image. Unfortunately, multi-view video including depth image is necessary to develop a new compression encoding technique for storage and transmission because of a huge amount of data. Layered depth image is an efficient representation method of multi-view video data. This method makes a data structure that is synthesis of multi-view color and depth image. This paper proposed enhanced compression method using layered depth image representation and H.264/AVC video coding technology. In experimental results, confirmed high compression performance and good quality reconstructed image.

• Journal of IKEEE
• /
• v.19 no.2
• /
• pp.124-132
• /
• 2015

In this paper, we proposed a multiband internal antenna for LTE mobile handset that could be used for mobile devices. The proposed antenna has a volume of $50mm(W){\times}21mm(L){\times}5mm(H)$, ground plane size is $60mm(W){\times}100mm(L)$, and covers 9 service frequency bands including LTE(Long Term Evolution) band with VSWR(Vlotage Standing Wave Ratio) less than 3. With rapid change of technologies, people wants to include more function into one device. In addition, each country uses different frequency band for traffic service, it is necessary to design multiband antenna for mobile phone since traveling foreign country needs roaming. And if we can cover several services with one antenna, cost and volume needed for antennas are minimized. A HFSS (High Frequency Structure Simulator) of the Ansoft Corporation based on a finite element method is employed to analyze the proposed antenna in the design process and to compare the simulation and experimental results.

• Korean Management Science Review
• /
• v.19 no.2
• /
• pp.221-235
• /
• 2002

Many people are getting more and more interested in the value of information sharing in a supply chain in proportion to the development of information technology in these days. In spite of much interest in the value of shared information, the related studies concluded that the effect of only sharing information strategy between upper and lower level is not large However, many related companies want to link each channel members in the supply chain with on-line to expect to reduce the cost by means of information sharing. This study wants to evaluate the alternative strategy to reduce more related costs than only sharing information strategy. This paper analyzed that how much the total supply chain cost is to change in the case of a transfer of decision rights from the lower (retailers) to the upper level (depot, vendor) in a supply chain. The decision rights mean the rights of being able to decide when to order, how much to order, where to order, and what mode to transport or distribute, etc. in a supply chain. By the experimental simulation study to the simple case, the strategy to share only information took the low effect of 1～2%, but the strategy to transfer the decision lights from the lower to the upper member had larger effect of about 5%. However. for the strategies to work well, it needs to cooperate closely among each supply chain members, and the fruits from the transfer of decision rights in a supply chain are allocated to each chain members reasonably Therefore, there needs to study in the future not only the exact transfer effect of decision rights, but the reasonable allocation method of the fruits among the chain members.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.21 no.1
• /
• pp.82-92
• /
• 1997

The purpose of this study is to segment an infant's wear market on the base of housewife's fashion life-style for satisfaction of varied needs and high efficiency of marketing activity. This study was used 183 questionnaires (20∼30 generation housewife in Seoul) for statistical analysis. This study was used factor analysis and cluster analysis to group same respondents and frequency analysis, x2_analysis, ANOVA, duncan-test to analyze characteristics of demographics, clothing purchase pattern for each segmented group. The respondents were divided into 4 groups of differnt housewife's fashion life-style matte tons according to the results of analysis. The findings of the research on each groups are summarized as follows: 1) Subdividing market was classified such as a fashion-seeking/shoping-oriented group, personality-seeking group, practical/planning group, traditional conservative group. 2) According to characteristics of demographics in Subdividing market, there were significant difference in their school career, family monthly income, existence of job. 3) According to clothing purchase pattern in Subdividing market, there were significant difference in housewife's fashion life-style. But there were only partly significant difference in characteristics of demographics. In this study, housewife's fashion life-style segmentation in infant's wear market has purpose that marketing managers are given these infornations and various wants of consumers can be satisfied.

• Journal of Family Resource Management and Policy Review
• /
• v.12 no.3
• /
• pp.45-58
• /
• 2008

The purpose of this study is to determine how the culture of modern mass consumption is understood in determining a decent lifestyle. This study examined a variety of literature on this problem. The important results are as follows. The culture of consumption has evolved through the increase of productivity in modern industry. People's desires have instigated a developing consumption culture: the concepts of advertising, fashion, over-consumption, and conspicuous consumption. The dissemination of this new consumption culture in an information-rich society, facilitated by the popularization of the Internet, has started to influence every nook and comer of our lives. This change of lifestyle has resulted not only in positive effects, but also in negative ones, such as distortion of information, and inequality. Thus the culture of modern mass consumption has created a new concept of class order and has reinforced the unbalance between opinion-leaders and opinion-followers. It has also increased the ratio of needs to wants. Consumption makes escape and sensual pleasure possible. The conclusion of this study is that the culture of modern mass consumption has not upheld its original purpose, that is, the qualitative enrichment of life through consumption. It has only caused the disintegration of individuality.