• Title/Summary/Keyword: visual message

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Visualization research based on hero tale stories in a fantasy movie (영웅서사구조 중심으로 하는 판타지영화의 시각화 연구)

  • Han, Myung-Hee
    • Journal of Digital Contents Society
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    • v.11 no.2
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    • pp.185-194
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    • 2010
  • The digital contents industry already heads toward the OSMU(One Source Multi Use) method of media. In case the success of the original novel recreates to a movie, the success of a movie is again noticed with the original novel. For this reason, a novel and movie are open at the same time, In this paper, we analyze through the case study of three fantasy films having the narrative structure of the germane myth : The Lord of The Rings, Harry Potter, The Chronicles Of Narnia based on the analysis basis : Hero's Journey 12 steps by J. Campbell, The analysis of scenes of each film visualizing the narrative structure of a novel can be used as the basic materials in the process of visualizing the scale of the original and message of a writer, we consequently believe that these analysis will be able to be applied the appropriate visual techniques (the special effect, the scene tractions, and etc.)in visualization of films.

Evaluation of In-vehicle Warning Information Modalities by Kansei Engineering (감성공학을 이용한 차내 경고정보 제공방식 평가)

  • Park, Jun-Yeong;O, Cheol;Kim, Myeong-Ju;Jang, Myeong-Sun
    • Journal of Korean Society of Transportation
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    • v.28 no.3
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    • pp.39-49
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    • 2010
  • Provision of in-vehicle warning information is of keen interest since it can be effectively used to prevent traffic accident on the road. This study evaluates the effectiveness of information provision modalities based on kansei engineering. Various warning information scenarios using different modalities are devised for the evaluation. Statistical data analysis techniques including factor analysis, correlation analysis, and the general linear model are used to assess the user's affect for information modalities. The evaluation result shows that the provision of visual information consisted of 'text and pictogram' leads to higher understandability. The combination of beep sound and voice message' was identified as a more effective modality for auditory warning. In addition, the red color for the blinking warning signal was preferred by users.

The Visualization of films for the stand on narrative of Germanic Mythology -Focused on "The Road of the Ring", "Harry Potter", and "The Chronicles Of Narnia"- (게르만신화의 서사구조를 바탕으로 한 영화의 시각화 -반지의 제왕, 해리포터, 나니아 연대기를 중심으로-)

  • Baek, Kwang-Ho;Han, Myung-Hee;Kim, Mi-Jin
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.1129-1136
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    • 2009
  • The digital contents industry already heads toward the OSMU(One Source Multi Use) method of media. In case the success of the original novel recreates to a movie, the success of a movie is again noticed with the original novel. For this reason, a novel and movie are open at the same time, In this paper, we analyze through the case study of three fantasy films having the narrative structure of the germane myth : The Lord of The Rings, Harry Potter, The Chronicles Of Narnia based on the analysis basis : Hero's Journey 12 steps by J. Campbell, The analysis of scenes of each film visualizing the narrative structure of a novel can be used as the basic materials in the process of visualizing the scale of the original and message of a writer, we consequently believe that these analysis will be able to be applied the appropriate visual techniques (the special effect, the scene tractions, and etc.)in visualization of films.

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The Characteristics of Lifestyles of Health and Sustainability (LOHAS) Fashion by Design Types (로하스 패션 디자인 유형에 따른 특성 연구)

  • Park, Hye-Won;Cho, Min-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.10
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    • pp.1575-1589
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    • 2009
  • Lifestyles of Health and Sustainability (LOHAS) is based on environmental social responsibility and has become important factor in fashion trends. This study was to correct the types of LOHAS fashion design systems and to analyze attributes based on a case study of LOHAS in the fashion industry and the inquiry into leading studies. This study was carried out and the visual research material was analyzed based on the data of: Internet sites and mediums of communication (literature in the field of design, newspaper, magazines, and TV); after the year 2000 a preceding study about LOHAS also provides a new concept. In addition, the types of LOHAS fashion design were arranged and considered based on analyzed special qualities of a LOHAS the notion. The types of LOHAS fashion design that could be divided into nine patterns are 1) environmentally friendly material practical use 2) re-design 3) message transmission 4) nature motive practical use 5) multi-function design 6) retrenchment design 7) the higher sensitivity pursuit design 8) order production 9) society-morals design. In addition, LOHAS fashion did not appear in any single emphasized special quality of independent type among these, but appeared as a mutually united special feature based on the consciousness of society-morals. It is known that expression is possible to combine into one fashion design with various types and it is possible for various uses.

Editorial Design Element Analysis in Annual Report for Corporate PR (기업 홍보물 애뉴얼리포트의 편집디자인 요소 분석)

  • Kim, Sung-Hak
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.119-127
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    • 2014
  • As keen marketing competition for increasing corporate image has been begun, the creative level of annual report design, which is deeply involved with investment, has became a fundamental measure of corporate value. Good commercial design has to have both practical and aesthetic aspect. For make more creative annual report project. it's worth to find world design trend in practical way. The point of study focuses and sorts on physical properties of out-put works by the view point of editorial design, and tries to find the possibility of common design style. It analyzes key message, pagination plan and feature pages of 2013 ARC awarded annual report works in interior design category. The visual image and typographic style study of awarded works will help planner and designer who develop annual report project, because this research data reduces their process. Then it's possible to have more opportunities to create project and supports background material for making a presentation for clients.

Analysis of Animation < How To Train Your Dragon > (애니메이션 <드래곤 길들이기>의 연출 분석)

  • Ahn, Jong-Hyeck
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.162-170
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    • 2011
  • Through this thesis, I intended to analyze Hollywood animation through that achieved in box office by directing viewpoint. of Chris Sanders and Dean Deblois not only shows standard narrative structure of adventure, comedy, fantasy, but also express message of story and thorough visual. Analysis of directing classify contents and form. In contents, constitution of narrative and set up of character, irony of plot, characterization and popularity are embossed. In form, lighting and special effect, design and layout, 3D technology and stereoscopic camera technique based on the capital strength are outstanding. The high evaluation for film is possessed of box offic, remained within value and popularity, and delivered metaphysical theme without repulsion. The director's direction make success even if the pre-production manage by huge system approach.

Effects of Small Monitor Size of DMB Phone and PMP on Viewers' Information Processing Process of Contents (DMB폰과 PMP의 작은 화면 사이즈 특성이 영상콘텐츠에 대한 정보처리과정에 미치는 영향)

  • Choi, I-Jung
    • The Journal of the Korea Contents Association
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    • v.7 no.5
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    • pp.110-117
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    • 2007
  • The recent developments of audio/video technology in the ubiquitous media have resulted in a variety of formal feature such as screen sizes for media and the new viewing environment can alter television viewers' experience of mediated communication. So the concern about formal feature of media itself is increasing in the recent media effects studies. From this point of view, this study is conducted to test the effect of the different monitor size of DMB Phone(2'1"), PMP(4'3") and PC monitor(19') on the viewers' memory and emotion of content by experimental research. The results showed that the effect by monitor size on the view's memory and emotion is significant. And watching moving image on a bigger monitor resulted in better memory of visual message elements contained in the content and more favorable emotion of the content.

A Study on the Digital Animation Style - Focused on film "Ani-Matrix" - (디지털 애니메이션의 미적구조 연구 -<애니 매트릭스>를 중심으로-)

  • Lee, Jong-Han
    • Proceedings of the Korea Contents Association Conference
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    • 2004.11a
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    • pp.121-124
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    • 2004
  • The Contemporary animation style based on technology become various within some categories and genres as recreating the importance and meaning of many formalities. According to the variation of the contemporary animation style, The computer animation that has affected on continuous development of science and its following broad-band culture takes charge of the important position in producing the contemporary visual art. On this thesis, I will research < Ani-matrix > which has 9 episode each for the different Matrix world focused on its animation style. I will analyze their forms of expression into the both aspects of esthetics viewpoint technologically and film making style traditionally regarding to the matter of reality and reemergence on a viewpoint of a realistically esthetics. Also I will analyze mutual connection among the reinterpretation for the reality, philosophical message, and animation style within < Ani-Matrix> suggested by influence of Post-modernism. Thus, I intend to prospect the formation of animation style followed by its esthetics construction and effect on computer animation of the film genre.

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Mythological Imagination in Animation - Focusing on Animation (애니메이션에 나타난 신화적 상상력 - 애니메이션 <오늘이>를 중심으로)

  • Cho, Mi-Ra
    • The Journal of the Korea Contents Association
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    • v.7 no.2
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    • pp.237-245
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    • 2007
  • When reviewing animation based on a mythical motive, the mythical imaginary power has been dependent only on audio visual senses thereby resorting to a fantasy nature regardless of reality, or there has been too much emphasis on an educational message and animation has been utilized as a conflicting composition between good and evil. Therefore, this thesis reviewed 1) whether the author's consciousness was reflected in animation according to the contemporary interpretation of mythical imaginary power and 2) whether the author included an internal meaning of a universal subject by having a short animation that was produced by actively utilizing a mythical motive as a text. Also, based on the analysis, the study deduced the conclusion that the most important thing in animation based on a mythical motive is the author's consciousness that reinterprets the theme of 'universality' from a contemporary perspective before expressing the mythical objects through the senses such as by a brilliant image and sound. The products of such an analysis are supposed to solve the problem over how mythical factors need to be applied and utilized in creating animation.

The Research on Aesthetic Characteristics of Storytelling Expressed in Modern Fashion Photographs - With a Focus on Steven Meisel's Fashion Photos - (현대 패션사진에 나타난 스토리텔링의 미적 특성 - 스티븐 마이젤 패션사진을 중심으로 -)

  • Park, Mi-Joo;Yang, Sook-Hi
    • The Research Journal of the Costume Culture
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    • v.17 no.1
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    • pp.132-148
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    • 2009
  • The objective of this article is to examine the possibility of 'story-telling' as united concept of causality and subjectivity through sequence combination, and the 'similarity' between object and image in fashion photographs making diversity of meanings. To analyze and investigate the research, as evidential data this paper used the photos of Steven Meisel from 2002 till 2007 Vogue published in Korea, U.S, and Italy, as well as other visual data like graphic collections, catalogs, art-related data and internet data. This research runs both theoretical and positive investigations to suggest the function of story-telling in the Process of opened-communicative roles of fashion photos. Thus this paper investigated Steven Meisel's storytelling in his fashion photos; short moment of event, continuity of time, compound of sequence, and complexity of viewpoint. This paper also studied the aesthetic characteristics of Steven Meisel's fashion photos as categories of overlapped meaning, arbitrariness of interpretation, exclusivity of message, and decoding. The research result suggests that clothing not only includes current age's value but also among social constitutions it includes multilateral characteristics. Ultimately this paper is also making meaning alive by cutting off the chain of 'firm' meanings of fashion photo. That seems like opening the opportunity for correctly understanding fashion's meaning which has the aspects of ambivalence of changing meanings and values by the motivation of context and text.

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