• International Journal of Computer Science & Network Security
• /
• v.24 no.1
• /
• pp.205-208
• /
• 2024

Artificial Intelligence (AI) technology has evolved rapidly in recent years and is used in everything from banking to email management to surgery, but without the help of the visible, most of the fun features of the Internet include visual impairment. It benefits people with disabilities. The main purpose of this study is to find ways to help people with visual impairments using AI technology. A visually impaired request is made for the visually impaired. For example, when a message arrives that the program will notify you by voice (reads the sender's name, read the message, and replies to it if necessary), this is a special program installed on your mobile phone. This program uses a customized algorithm developed in Python to convert written text to voice, read text, and convert voice to written text on a message when a visually impaired person wants to respond. Then it sends the response in the form of a text message. Therefore, the research should lead to programs for people with visual impairments. This program makes mobile phones easier and more comfortable to use and makes the daily life easier for visual impairments.

• 한국HCI학회:학술대회논문집
• /
• 2008.02b
• /
• pp.281-285
• /
• 2008

In the digital media era, coded and non-coded communication are used to convey the message. As the computer interface has been adopted human communication methods, non-coded communication has bee used in the computer interface as well. The changes of message structure in the computer interface have an effect on shifting the way of user's message acceptance from passive to active. The recently developed computer user interfaces are for user to experience diverse visual effect The communication conveyed with this visual effects could be vague but user can conceive strong impact. This experience is understood not only through the visual experience from a monitor screen but also with a sense of tactile. The meaning of sensual and spectacle motion image could be ambiguous. However in the experience of using an interface, it plentifully expands the human sense by giving a visual experience on a whim. The sensually extemporaneous and splendid visual effect that has vague meaning has been very common happening in digital media environment.

• Journal of the Korean Society of Costume
• /
• v.50 no.3
• /
• pp.161-178
• /
• 2000

This study intended to provide the visual basic data of efficient fashion advertising for Missy Brands in the 21 th by investigating and analyzing the creative strategy related to expression of fashion advertisement. The Research methdologies were as follow. First, the change of domestic advertising industry, theoretical background of the creative strategy and the condition and problems in the domestic Missy market were studied through the relevant fashion advertisement and periodical publications. Second, the content analysis was done using the advertisement of Missy Brands in Fashion magazine, " ELLE" which were published from 1992 to 1998. (3/6/9/12). The results were summarized as follows: First, the ELLE's analysis results were to increase in number of the advertisements for the teenager Brand fro 1993 and for the I.B.(Imported Brand) or L.B(License Brand) from 1995. As a result of the analyses, we suppose that a number of advertisements are proportional related to the sales of Brands. Second, the re were significant differences between D.B. (Domestic Brand) and I.B(Imported Brand) or L.B.(License Brand ) in the change of creative strategy for Missy Brands advertisements. The creative strategy of D.B. ads was used more importantly in linsuistic message than in visual message. On the contrary, the creative strategy of I.B.(L.B) ads, attached importance to the visual message(photo). Third, the ads of TIME showed ads, effect to have relevance to sales. The creative strategy of TIME ads. appeals to consumer for consistent Brand image, at the same time reflects the distinctive Brand image from the other. This study was suggested the creative strategy change of TIME through the visual data base.data base.

• The Journal of the Korea Contents Association
• /
• v.14 no.6
• /
• pp.307-318
• /
• 2014

This study investigated how people perceived the importance of health message design principles including gist presentation, usefulness of content, format, and intuitive design and how well a webzine article published by Korean Ministry of Food and Drug Safety was designed in terms of the four design principles. This study also explored what individual characteristics influenced the perceptions of health message design principles. A total of 294 adults participated in the survey, and their responses were analyzed with the Importance-Performance Analysis method. Participants perceived that usefulness of content was most important in the text design; gist presentation was most important in the visual design; and format was well designed in both text and visual messages. This study showed that it is crucial to improve the quality of visual health messages particularly in terms of gist presentation and intuitive design. We also found that individuals' interest in health played a significant role in the perceptions of health messages. These results were discussed in regards to principles and strategies for the effective design of health messages.

• ETRI Journal
• /
• v.36 no.3
• /
• pp.479-489
• /
• 2014

This paper presents a model-based image steganography method based on Watson's visual model. Model-based steganography assumes a model for cover image statistics. This approach, however, has some weaknesses, including perceptual detectability. We propose to use Watson's visual model to improve perceptual undetectability of model-based steganography. The proposed method prevents visually perceptible changes during embedding. First, the maximum acceptable change in each discrete cosine transform coefficient is extracted based on Watson's visual model. Then, a model is fitted to a low-precision histogram of such coefficients and the message bits are encoded to this model. Finally, the encoded message bits are embedded in those coefficients whose maximum possible changes are visually imperceptible. Experimental results show that changes resulting from the proposed method are perceptually undetectable, whereas model-based steganography retains perceptually detectable changes. This perceptual undetectability is achieved while the perceptual quality - based on the structural similarity measure - and the security - based on two steganalysis methods - do not show any significant changes.

• Archives of design research
• /
• v.16 no.4
• /
• pp.433-442
• /
• 2003

The concept of pun was basically used to get rhetorical effect in verbal usage and it can be easily applicable to visual communication design. By substituting symbolic images for words of verbal expression, we can draw out some effective communication methods in forms of pun. For years, visual puns have been useful concept to convey a visual message from ancient hieroglyphics to modern arts and design. There are essentially three categories of visual puns. Literal pun upholds the primary meanings of the message literally by picking up a key symbol to create two or more meanings, meanwhile suggestive pun is created when one symbol is used as a key symbol or two or more symbols are combined to created one key symbol that can suggest and strengthen meanings. Comparative pun can be defined two or more symbols of nearly the same appearance are combined or juxtaposed two or more times to enhance overall statement. The concept of visual pun used for traditional area can also be effective ways of new media communication. Thus it is natural to see the concept of visual puns in website. How to handle the images in website is the most critical point for differentiation. But recently, web site designers just seem to focus on somewhat functional aspect. There are certain types of web design formats, and many designers are tend to follow these routines unconsciously. In this situation, the new aspect of visual puns for web design can be a possible design method to fortify the overall message. Through this concept, we can build up some clear identity compared to other web sites and can get alternatives to perform more effective communication ways as a problem-solving process.

• Journal of Science of Art and Design
• /
• v.1
• /
• pp.267-303
• /
• 1999

The visual humor can be regarded as an original source for creative ideation. There are several types of humor. for example,'wit, satire, irony and so on. These can be motivations of developing an up-to-date idea. Wit differs from most humor in being purely intellectual, rather than relying on incongruities that come up naturally in many situations. The humor of words contains pun, hyperbole, repetition, and comparison or contrast. Especially in case of pun, it can be most important type of humor for making analytical and humorous effects visually. Pun, meaning the humor of double meaning, furnish us with much of our humor. The concept of pun is the most valuable for creating the visual humor by substituting, combining and manipulating symbols. There are essentially three distinct categories of puns : the literal pun, the suggestive pun, and the comparative pun. All types of puns belong to one of these three groups. The definitions are simple to understand and easy to apply for creating the visual humor, In order to develop a better conceptual model, (this researcher) reexamine the concept of humor, the relationship of humor to various types of message processing, and the relationship of humor to various aspects of message. This thesis. is primarily concerned with basic theories of humor such as concepts of humor, types of humor and analysis of humor. And this contains the research of humor's communications effects and theory of humor response with literature reviews. Modem theories of humor response generally fall into three major schools : Incongruity theories, Superiority theories and Arousal (Relief theories. Together these three approaches address the cognitive-perceptual, affective-evaluative and psycho-dynamic dimensions of a subject's humor response. The literature research of humor and humor response theory in communications and visual communications can help the visual application of humor concepts and usefulness of visual humor appeals. This research agreed that the humor and visual humor must be very effective at being as a means for the advertising expression, not for the purpose itself. In addition, this research is aimed at studying significations and usefulness of visual humor through semiotic approaches in the near future. Then it can be essencial research for the appropriate situational uses of humor related to media, product, and audience factors, such as nationality, age, standard of living, sexuality, and so on.

• Journal of Korea Multimedia Society
• /
• v.24 no.8
• /
• pp.1171-1177
• /
• 2021

Measuring and evaluation of audience's visual message perception are crucial process for scientific production of visual content. This study tried to evaluate the difference of viewer's awareness of visual object depends on his or her inherent characteristics like conservatism using an eye tracker system. Especially, this experiment tested research questions about positive correlation between conservatism and peoples' eye movements following the sound visual messages. 57 subjects participated in the test. Two different groups were exposed to two visual elements representing 'the conservative' and 'the liberal'. The results showed that people tended to have different way of seeing visual objects according to their inherent characteristics. Also by comparing the gaze time at the object and area of interest(AOI) in visual, this study is able to verify the existence of 'positive way of seeing' and 'negative way of seeing'. The two different ways of seeing have their own trail of eye movement.

• International Journal of Internet, Broadcasting and Communication
• /
• v.9 no.1
• /
• pp.51-55
• /
• 2017

LINE, an instant message App with a powerful capability of transmitting various forms of data, has been overwhelmed in Asia since launched in 2011. Due to its popularity, LINE was first used in the 2016 Taiwanese presidential election. This research utilized a functional approach of campaign communication discourse and political visual images to analyze how candidates managed and presented themselves by textual and visual information on LINE. Regarding the textual information, results revealed their strategy inclined to reverse gender stereotype because the female candidate emphasized policy over character, while the male emphasized character over policy. Both candidates did not fully employ ten image functions because they utilized mostly the emotional and image building functions. The female candidate message achieved the largest total amount of 'like' and 'share'. This study probes into the App campaigning and improve the feasibility and practicability to share knowledge of political communication by new media.

• The Research Journal of the Costume Culture
• /
• v.5 no.4
• /
• pp.80-88
• /
• 1997

The purpose of this study was to identify the denotating of visual message and linguistic message in the advertisement of Jean-wear, and to identify the image type in the advertisement of Jean-wear. Content analysis was done using the advertisement of Jean-wear from several fashion magazines which were published from January, 1996 to August, 1997. The advertisement of Jean-wear reflects the reality using the photos, and is image appeal type, appeals to the model\`s lifestyle, the western value. And that mostly singles person was appeared in the advertisement means solitude in modern society.