• Management & Information Systems Review
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• v.33 no.5
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• pp.213-232
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• 2014

Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.

• 한국정보디스플레이학회:학술대회논문집
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• 2007.08b
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• pp.1494-1496
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• 2007

This paper deals with image quality analysis considering the impact of psychological factors involved in assessment. The attributes of image quality requirement were partitioned according to the visual perception characteristics and the preference of image quality were obtained by the factor analysis method. The features of image quality which support the subjective preference were identified, The adequacy of image is evidenced to be the top requirement issues to the display image quality improvement.

• Proceedings of the Korea Information Processing Society Conference
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• 2000.04a
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• pp.171-174
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• 2000

본 논문에서는 공동작업을 지원하기 위한 시각언어를 제안하고 생성되는 시각문장에서 공동작업을 위한 속성과 컴파일 방법을 설명한다. 생성되는 시각문장은 객체 아이콘과 연산자로 구성되며, 각각은 공동작업 참여자와 참여자간 상호작용 시점에 따른 공동작업 관계를 의미한다. 생성되는 시각 문장은 객체 아이콘과 연산자의 결합 관계에 따라 다양한 공동작업을 지원한다. 또한, 동기 및 비동기 공동작업을 함께 표현함으로써 기존 공동작업을 위한 시각언어보다 효율적으로 공동작업을 지원한다.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.2
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• pp.269-282
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• 1998

The visual preference of interiors focusing on lobbies was investigated as a function of six predictor variable on the base of the Informational Approach: complexity, coherence, mystery, spaciousness, brightness, plant. The Common Fcator Analysis of preference ratings yielded six common factors which helped to account for 22.3 percent of the variance in preference response to the scene. Among these factors, the factor defined as 'bright with many plants' was the most preferred and the factor defined as 'simple and closed' was the least preferred. The environmental attributes reflected in six groups of scenes were colour, resting place, window and the six predictors. In the commercial building scenes, complexity, spaciousness, coherence, brightness and mystery out of six predictors accounted for 74 percent of preference variance as the significant contributors. In the business building scenes, three predictors which are brightness, complexity, spaciousness accounted for 84 percent of preference variance. 'The amount of plant' not only influenced the preference indirectly through the intervening variable, complexity, but also was moderately correlated with brightness. The overall pattern of the resulted confirmed the usefulness of the Informational Approach to predict the preference in interiors focusing on lobbies.

• Journal of Korea Multimedia Society
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• v.23 no.2
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• pp.361-367
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• 2020

This study analyzed the factors consisting moving poster design. In order to analyze the elements of moving poster, the researcher reorganized the elements of moving posters by referring to the previous studies on printed posters, motion graphics and works of moving posters. In this study, moving poster components were classified into 'communication', 'visual and form', and 'sound'. In 'communication' section, moving posters had narrative elements, including scenes, because of the time and movement added by the poster's original function. The 'visual and form' section was classified into graphics, layouts, movement, and time. Graphics refered to various graphic objects constituting the screen such as photo, illustration, typography, color, diagram. Layout means screen layout, size, and orientation of the screen. Movement section was divided into 'subject of movement' and 'attributes of movement'. Time was classified physical time such as playing time and subjective time felt by the audience. Also, the researcher categorized 'sound' as an additional section, since most moving posters did not include sound.

• 한국정보컨버전스학회:학술대회논문집
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• 2008.06a
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• pp.103-110
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• 2008

In this thesis, we describe a statistical method for 3D object detection. In this method, we decompose the 3D geometry of each object into a small number of viewpoints. For each viewpoint, we construct a decision rule that determines if the object is present at that specific orientation. Each decision rule uses the statistics of both object appearance and "non-object" visual appearance. We represent each set of statistics using a product of histograms. Each histogram represents the joint statistics of a subset of wavelet coefficients and their position on the object. Our approach is to use many such histograms representing a wide variety of visual attributes. Using this method, we have developed the first algorithm that can reliably detect faces that vary from frontal view to full profile view and the first algorithm that can reliably detect cars over a wide range of viewpoints.

• Journal of the Korean Society for information Management
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• v.29 no.4
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• pp.273-294
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• 2012

Images have been substantially searched and used due to not only the advanced internet and digital technologies but the characteristics of a younger generation. The purpose of this study aims to discuss the ways on expanding the access points to images by analyzing the needs of users in context of everyday life. In order to achieve the purpose of this study, 105 questions of image seeking in NAVER, which is one of social Q&A services in Korea, were analyzed. For the analysis, a two-dimensional framework with image uses and image attributes were utilized. The findings of this study demonstrate that considerable use purposes on data oriented pole, such as information processing, information dissemination and learning are identified. On the other hand, image attributes from the needs of image show that non-visual aspects including contextual attributes are recognized substantially in addition to the traditional semantic attributes.

• Archives of design research
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• v.14 no.4
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• pp.99-108
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• 2001

The Charm is composed of various kind of ancient signs, letters and systematic characters so that they delivers messages with many expressions. They, compared with the experimental typography, are more logical and experimental than we generally think. Also, they have meanings and attributes as characters do, in which there are symbols, hieroglyphs, pictures and other similar words. Each attribute diverse from symbolic meaning, associates to deconstruction of letters. It is needed to review the experimental attributes of charms with the view of structural typography for potentialities of expression. The purpose of the study is to analyze and classify the morphologic construction of charms so that we can find the possibilities of applying the attributes to visual languages and typography. Future study seems to be extending the area of expressing of typography fit for our own culture, not for Western

• Journal of KIISE:Computing Practices and Letters
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• v.6 no.5
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• pp.536-542
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• 2000

This paper proposes Visual Script Language which can direct a type of motion to 3D human model and create by dragging gesture like as we can express a certain meaning with hand gestures. Traditional motion control technique of articulated figures such as human needs a complex task that draws on highly developed human skills. So it will reduce the amount of motion specification to provide the motion control method that allow users to describe characters' motion at the higher level abstraction. Visual script is the visual gestures to direct various human motions, so users can express the spatial attributes of a motion such as the path of moving with high-level concepts if they use visual script. And we can show that it is possible to control the motion of human model directly and intuitively by development of 3D human motion control system based on visual script.

• Archives of design research
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• v.12 no.2
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• pp.133-144
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• 1999

Considering product as mass of information, it is very critical for designers to have good means of accessing to and organizing information on products. However, designers conventionally depend on their experience, bunch of catalogues, or short visit to some fairs for gathering information on products. There are no systematically organized information for designing new products. If any, those are ones developed by market researchers or engineers who speak fundamentally different language from designers. It is needed to develop the information system through which designer can get insights on the essence of product and communicate information with various persons involved in new product planning. At first, the design information in product planning is discussed and the necessity of development of new design information system is emphasized. Then, product is understood as a composite of various attributes and a set of fundamental attributes of product is defined by surveying and summarizing existing theories of product attributes: namely technological, human, and market attributes. The possibility of new design information system is explored by analyzing various relationships between attributes of different products. Computer program 'DISPP' displays various visual information of product itself, perceptual map, trend slope, profile chart and general information of manufacturer, style, color, price, size. Finally, findings of thesis are concluded and further prospects of the study are proposed.